Business Unit Growth Manager

📌 Core Information

🔹 Job Title: Business Unit Growth Manager

🔹 Company: Paytm Payments Bank

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: On-site

🔹 Category: Banking

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving overall growth activities within the Paytm Payments Bank Wallet Business Unit
• Enhancing portfolio numbers, improving wallet penetration, and increasing digital channel usage
• Developing and implementing campaigns to boost registration and usage of digital channels
• Streamlining products and processes to enhance efficiency and improve ROI
• Achieving Annual Operating Plan (AOP) targets

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in growth strategies, campaign management, and process improvement within the banking or fintech industry.

📋 Key Responsibilities

✅ Growth Initiatives: Lead and execute growth strategies to drive business unit expansion

✅ Portfolio Management: Enhance portfolio performance by increasing wallet penetration and usage

✅ Campaign Management: Develop and implement campaigns to boost registration and usage of digital channels

✅ Product and Process Improvement: Assist in streamlining products and processes to enhance efficiency

✅ ROI Enhancement: Optimize campaigns and initiatives to improve Return on Investment (ROI)

✅ AOP Targets: Achieve Annual Operating Plan (AOP) targets set for the year

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and data-driven analysis. Strong project management skills and the ability to work cross-functionally are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Finance, Economics, or a related field. MBA or relevant postgraduate degree is preferred.

Experience: 2-5 years of experience in growth management, campaign management, or a related role within the banking or fintech industry.

Required Skills:

• Proven track record in driving growth and achieving targets
• Strong analytical and problem-solving skills
• Excellent project management skills
• Ability to work cross-functionally and collaborate with various teams
• Familiarity with banking products and processes
• Proficiency in MS Office Suite and data analysis tools

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Knowledge of SQL or other database management systems
• Fluency in Hindi and English

ASSUMPTION: Candidates with experience in digital marketing, product management, or business development may also be considered for this role. Relevant certifications, such as Google Analytics or Facebook Blueprint, can also be a plus.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for mid-level management roles in the banking sector in Noida)

Benefits:

• Medical, dental, and vision insurance
• Employee stock options (ESOP)
• Performance-based bonuses
• Retirement benefits
• On-site cafeteria and gymnasium

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level management roles in the banking sector in Noida. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Paytm Payments Bank operates in the competitive and rapidly evolving banking sector in India, with a focus on digital financial services.

Company Size: With over 4,000 employees, Paytm Payments Bank is a mid-sized company that offers ample opportunities for growth and career advancement.

Founded: Paytm Payments Bank was launched in 2017, making it a relatively new player in the Indian banking industry.

Company Description:

• Paytm Payments Bank is India’s mobile-first bank with zero balance-zero digital transaction charge accounts.
• Owned and governed solely by Indians, Paytm Payments Bank is committed to serving underbanked and underserved Indians.
• The company aims to bring half-a-billion Indians to the mainstream economy.

Company Specialties:

• Digital banking
• Mobile-first banking services
• Financial inclusion
• Growth and expansion strategies

Company Website: http://www.paytmbank.com

ASSUMPTION: Paytm Payments Bank is well-positioned to capitalize on the growing demand for digital financial services in India. Its focus on financial inclusion and innovation makes it an attractive employer for candidates seeking to make a social impact through their work.

📊 Role Analysis

Career Level: Mid-level management (2-5 years of experience)

Reporting Structure: The Business Unit Growth Manager will report directly to the Head of Business Unit or a similar senior role.

Work Arrangement: This role is on-site, with the primary work location being the company's headquarters in Noida, Uttar Pradesh.

Growth Opportunities:

• Progression to senior management roles within the business unit or other departments
• Expansion of responsibilities based on performance and business needs
• Learning and development opportunities, such as training programs and workshops

ASSUMPTION: Given the company's focus on growth and expansion, there are ample opportunities for high-performing employees to advance their careers within Paytm Payments Bank.

🌍 Location & Work Environment

Office Type: The company's headquarters is a modern, well-equipped office space with state-of-the-art facilities.

Office Location(s): Sector 125, V.J Business Towers, Noida, Uttar Pradesh 201303, IN

Geographic Context:

• Noida is a major commercial hub and part of the National Capital Region (NCR) of India.
• The city is well-connected by road, rail, and metro networks, making it easily accessible from other parts of the NCR.
• Noida offers a mix of urban and suburban living, with numerous residential colonies, shopping centers, and recreational facilities.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate business needs. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at Paytm Payments Bank is fast-paced, dynamic, and collaborative. Employees are encouraged to take ownership of their roles and contribute to the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with relevant stakeholders
• Final round with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Growth strategy development and execution
• Campaign management and digital marketing expertise
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Be prepared to discuss your experience with growth strategies, campaign management, and process improvement in detail
• Research the company and the banking industry in India to show your enthusiasm and knowledge

ATS Keywords: Business Unit Growth, Portfolio Management, Campaign Management, Product Improvement, Process Improvement, ROI Optimization, AOP Achievement, Banking, Fintech, Digital Marketing, Project Management

ASSUMPTION: The application process at Paytm Payments Bank is designed to assess candidates' skills, experience, and cultural fit. Successful candidates will be able to demonstrate a strong track record in growth management and a passion for driving business results.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, Google Analytics)
• CRM software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the banking and fintech industries. Candidates with experience using these tools will be at an advantage.

👔 Cultural Fit Considerations

Company Values:

• No Fear
• No Greed
• No Entitlement

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working cross-functionally and collaborating with various teams?
• Do you have a proven track record of driving growth and achieving targets?
• Are you passionate about financial inclusion and serving underbanked populations?

ASSUMPTION: Paytm Payments Bank values employees who are adaptable, results-driven, and committed to the company's mission of financial inclusion. Candidates who can demonstrate a strong cultural fit and alignment with the company's values will be well-suited to this role.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines
• The work environment can be fast-paced and demanding, with high expectations for performance
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
• The role may require travel to other offices or locations within India as needed

ASSUMPTION: While the role presents challenges, it also offers significant opportunities for growth, learning, and career advancement within the company.

📈 Similar Roles Comparison

• Compared to other growth management roles in the banking industry, this role places a greater emphasis on digital channel usage and campaign management
• The role requires a strong understanding of banking products and processes, as well as the ability to work cross-functionally with various teams
• Career progression in this role may involve expanding responsibilities or transitioning to senior management roles within the business unit or other departments

ASSUMPTION: This role is well-suited for candidates with experience in growth management, campaign management, or related fields within the banking or fintech industry. Candidates with relevant experience in digital marketing, product management, or business development may also be considered.

📝 Sample Projects

• Developing and executing a growth strategy to increase wallet penetration by 20% within six months
• Implementing a targeted digital marketing campaign to boost registration and usage of a new digital channel
• Streamlining the product onboarding process to improve efficiency and reduce customer wait times

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and challenges the Business Unit Growth Manager may face in this role. Actual projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall business unit strategy, and how will my work contribute to its success?
• What are the most significant challenges facing the business unit, and how can this role help address them?
• How does Paytm Payments Bank support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported within this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the business unit, and the company's culture and values. Candidates are encouraged to ask additional questions to demonstrate their interest and enthusiasm for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Research the company and the banking industry in India to show your enthusiasm and knowledge
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.