🔹 Job Title: Buyer, Audio & Video
🔹 Company: dentsu
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with cross-functional teams.
✅ Access and compile large volumes of data across disparate sources into concise and precise information
✅ Ensure data quality and data documentation
✅ Solve problems with internal and external clients on data issues
✅ Develop buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency
✅ Prepare reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals
✅ Analyze preemption/makegood activity to ensure value delivery is enhanced wherever possible
✅ Actualize each campaign, including the negotiation of compensation for use on future campaigns
✅ Contribute to the overall campaign strategy and find ways to improve and optimize campaign performance to meeting client goals
✅ Understand the impact of under-delivering stations/properties and use this learning to influence and optimize future buy structures and executions
ASSUMPTION: The role involves a high level of attention to detail and the ability to manage multiple deliverables/work streams.
Education: Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
Experience: A minimum of 2 years of media planning and/or buying experience focused on TV.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience with data analysis tools and additional languages may be beneficial for this role.
Salary Range: $50,000 - $55,000 USD per year. Actual salary within the salary range will be based on relevant experience, knowledge, and skills.
Benefits:
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on the candidate's experience and skills.
Industry: Advertising Services. Dentsu is a global advertising and marketing communications company that offers a wide range of services, including media planning, media buying, and creative services.
Company Size: 10,001+ employees. As a large company, dentsu offers a diverse range of opportunities and a well-established infrastructure.
Founded: 1901. Dentsu was founded in Japan and has since grown into a global network with offices in major cities around the world.
Company Description:
Company Specialties:
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and extensive experience in the advertising industry make it a well-established and respected company in the field.
Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for growth and development within the company.
Reporting Structure: The Audio & Video Buyer reports directly to the Investment Leadership team and works closely with media planning and trafficking teams.
Work Arrangement: On-site, full-time. The role is based in Toronto, Ontario, Canada, with the possibility of flexible work arrangements.
Growth Opportunities:
ASSUMPTION: The role offers opportunities for growth and development within the company, with potential for advancement based on performance and experience.
Office Type: Corporate office. Dentsu's Toronto office is located in the heart of the city's financial district.
Office Location(s): 1 University Ave, Toronto, ON M5J 2P1, Canada
Geographic Context:
Work Schedule: The role follows a standard full-time work schedule, with the possibility of flexible hours or remote work arrangements.
ASSUMPTION: The role is based in a dynamic and multicultural city with a thriving advertising industry, offering a diverse range of opportunities and experiences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Broadcast media buying, data analysis, campaign strategy, client management, team collaboration, problem-solving, MS Office, Excel, Pivot Tables, VLOOKUP, campaign performance, vendor relationships
ASSUMPTION: The application process is likely to involve multiple rounds of interviews and assessments, focusing on the candidate's technical skills, communication abilities, and cultural fit.
ASSUMPTION: The role requires proficiency in MS Office, with a focus on advanced Excel skills. Experience with data visualization tools may be beneficial but is not explicitly required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Dentsu values a data-driven, collaborative, and innovative work style, with a focus on integrity, collaboration, creativity, courage, and curiosity.
ASSUMPTION: The role presents challenges related to data management, team collaboration, and adaptability to changes in the market and industry.
ASSUMPTION: This role is similar to other media buying positions but requires a strong focus on data analysis and offers opportunities for growth and development within a large, global organization.
ASSUMPTION: Sample projects for this role may involve data analysis, strategy development, and negotiation, with a focus on enhancing campaign performance and maximizing value.
ASSUMPTION: Key questions to ask during the interview should focus on the role's responsibilities, team structure, professional development opportunities, and work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.