📌 Core Information
🔹 Job Title: CA Video Strategy and Go-To-Market Specialist, WW Video Strategy and GTM
🔹 Company: Amazon
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving the go-to-market strategy for Amazon's video advertising solutions across global video properties
- Collaborating with regional teams to achieve revenue and adoption targets
- Working cross-functionally with leaders within Amazon's video properties and sales teams
- Building and conveying compelling value propositions to drive consensus and growth
ASSUMPTION: This role requires a strategic mindset, analytical skills, and the ability to work cross-functionally to drive growth in Amazon's video advertising segment.
📋 Key Responsibilities
✅ Drive the CA vision, value proposition, programs, planning, and packaging solutions to grow the video go-to-market approach across all video properties
✅ Drive adoption of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
✅ Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
✅ Develop the CA end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s STV advertising offerings, working alongside WW GTM
✅ Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
✅ Partner with Ads Marketing on Video Sales and Marketing narratives
✅ Work with the WW GTM team to customize the macro global strategy to the CA market
✅ Assist in regional training development for sales enablement execution
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in video and streaming, with a focus on go-to-market strategy and sales enablement
Required Skills:
- Strategic Thinking
- Analytical Skills
- Sales Enablement
- Go-To-Market Strategy
- Video Advertising
- Business Management
- Collaboration
- Market Fit Development
- Program Building
- Customer Engagement
- Content Creation
- Revenue Growth
- Product Roadmap
- Creative Thinking
- Execution
- Leadership
Preferred Skills:
- Experience working with product teams for roadmap decisioning and packaging
- Experience working with content creators and show-runners to develop advertising opportunities
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong track record in the field may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 1.3 million employees globally, offering a wide range of opportunities and resources for professional growth.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Cloud Computing
- Digital Streaming
- Artificial Intelligence
- Advertising
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management or senior individual contributor level, with the potential for growth into leadership positions.
Reporting Structure: The role reports directly to the Head of WW Video Go-To-Market and may have indirect reports or influence over other team members.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow into leadership roles within Amazon's advertising or video teams
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to various aspects of Amazon's business, including advertising, video, and sales teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's video advertising business.
🌍 Location & Work Environment
Office Type: Amazon's Toronto office is a modern, collaborative workspace with a focus on employee comfort and productivity.
Office Location(s): 2700 Century Park Dr, Toronto, ON M3M 0A7, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high cost of living
- The city offers numerous cultural attractions, including museums, theaters, and festivals
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work.
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Amazon's video advertising business and the specific challenges faced by the company in this area
- Prepare examples of your past successes in developing and executing go-to-market strategies
- Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan
ATS Keywords: Go-To-Market Strategy, Video Advertising, Sales Enablement, Business Management, Strategic Thinking, Analytical Skills, Collaboration, Market Fit Development, Program Building, Customer Engagement, Content Creation, Revenue Growth, Product Roadmap, Creative Thinking, Execution, Leadership
ASSUMPTION: The interview process at Amazon is rigorous and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Salesforce
- Tableau or other data visualization tools
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required for this role. Amazon provides training and resources to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous improvement
- Data-driven decision-making and analytical thinking
- Results-oriented and action-oriented culture
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs and preferences?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have a proven track record of driving strategic initiatives and delivering results?
- Are you a strong communicator and collaborator, able to work effectively with diverse teams and stakeholders?
- Do you share Amazon's commitment to innovation, continuous learning, and high standards?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders and competing priorities
- Managing a high volume of data and information, requiring strong analytical skills and attention to detail
- Balancing strategic thinking and execution, with a need to both develop long-term plans and deliver short-term results
- Adapting to a dynamic work environment with frequent changes and new initiatives
- Navigating Amazon's complex organizational structure and finding opportunities for growth and development
ASSUMPTION: While Amazon offers numerous opportunities for professional growth and development, the company's large size and complex structure can also present challenges for employees.
📈 Similar Roles Comparison
- This role is unique in its focus on video advertising and go-to-market strategy within Amazon's video properties
- Similar roles in the industry may focus on specific advertising channels or platforms, rather than the broader video advertising ecosystem
- Career paths in this role may lead to leadership positions within Amazon's advertising or video teams, or to other strategic roles within the company
ASSUMPTION: This role offers a unique opportunity to work at the intersection of advertising, video, and strategy within a large, innovative technology company.
📝 Sample Projects
- Developing a go-to-market strategy for a new video advertising product or feature
- Conducting market research and analysis to identify trends and opportunities in the video advertising landscape
- Building and maintaining relationships with key customers and partners in the video advertising ecosystem
- Collaborating with cross-functional teams to develop and execute marketing campaigns and events
ASSUMPION: The specific projects and responsibilities for this role will depend on the current priorities and initiatives within Amazon's video advertising business.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the broader video advertising strategy for Amazon?
- What are the key challenges facing the video advertising business, and how can this role help address them?
- What opportunities are there for growth and development within this role and the broader video advertising organization?
- How does Amazon support work-life balance for employees in this role?
ASSUMPION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past successes in developing and executing go-to-market strategies
- Research Amazon's video advertising business and be ready to discuss your ideas for driving growth and innovation in this area
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
