Director of Sales and Marketing

📌 Core Information

🔹 Job Title: Director of Sales and Marketing

🔹 Company: Marriott International

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full time, On-site

🔹 Category: Hospitality

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
• Managing reactive and proactive sales efforts to achieve booking goals and property revenues.
• Implementing the brand’s service strategy and applicable brand initiatives in all aspects of the sales process.
• Developing and implementing property-wide strategies to meet or exceed the needs and expectations of the brand’s target customer profile and property associates.
• Managing the marketing budget to enable development of property-specific campaigns, promotions, and collateral to drive revenue and meet property objectives.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the hospitality industry and sales processes.

📋 Key Responsibilities

✅ Manages the development of a strategic account plan for the demand generators in the market.

✅ Manages the property's reactive and proactive sales efforts.

✅ Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.

✅ Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.

✅ Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports, and uses other resources to maintain an awareness of the hotel’s market position.

✅ Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.

✅ Attends sales strategy meetings to provide input on weekly and overall sales strategy.

✅ Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.

✅ Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.

✅ Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.

✅ Serves as the sales contact for customers; serves as the customer advocate.

✅ Serves as hotel authority on sales processes and sales contracts.

✅ Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments as appropriate.

✅ Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.

✅ Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.

✅ Supports the General Manager by coordinating crisis communications.

✅ Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.

✅ Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

✅ Participates in and practices daily service basics of the brand.

✅ Implements a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service.

✅ Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.

✅ Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner and Marriott International.

✅ Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s sales objectives.

✅ Interfaces with regional marketing communications for regional and national promotions pull through.

✅ Performs other duties, as assigned, to meet business needs.

ASSUMPTION: This role requires strong leadership, strategic planning, and excellent communication skills to manage and grow the property's sales and marketing efforts.

🎯 Required Qualifications

Education: 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.

OR

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.

Experience: 4-10 years of experience in sales and marketing or a related field, with a focus on hospitality or a similar industry.

Required Skills:

• Proven leadership and team management skills.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Office Suite and sales software.
• Ability to work independently and manage multiple priorities.
• Familiarity with the hospitality industry and sales processes.

Preferred Skills:

• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
• Bilingual or multilingual skills.

ASSUMPTION: Candidates with a strong background in sales and marketing, preferably within the hospitality industry, and proven leadership skills are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $156,000 to $201,000 annually. This range is based on industry standards for a Director of Sales and Marketing role in the hospitality industry, with consideration for the candidate's experience level and the location of the property.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous paid time off and holiday schedule.
• Employee discounts on hotel stays, food, and beverages.
• Opportunities for career growth and development within the Marriott International family of brands.

Working Hours: Full-time position, typically working Monday through Friday, with some evenings and weekends required to attend industry events and meet with clients.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the hospitality industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marriott International is a leading global hospitality company with a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories.

Company Size: Marriott International has over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Marriott International was founded in 1927 and has since grown into one of the world's largest and most respected hospitality companies.

Company Description:

• Marriott International is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture.
• The company is dedicated to providing exceptional customer service and creating memorable experiences for its guests.
• Marriott International is an equal opportunity employer and committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Company Specialties:

• Hospitality
• Lodging
• Business Travel
• Travel
• Hotels
• CSR
• Sustainability
• and DEI

Company Website: http://www.marriott.com

ASSUMPTION: Marriott International's extensive portfolio of brands and global presence offer candidates a unique opportunity to grow their career in the hospitality industry.

📊 Role Analysis

Career Level: This role is a senior-level position, typically suited for experienced sales and marketing professionals with a proven track record of success in the hospitality industry.

Reporting Structure: The Director of Sales and Marketing reports directly to the General Manager of the property and works closely with various departments, including Revenue Management, Event Management, and Regional Marketing Communications.

Work Arrangement: This is an on-site, full-time position, with some flexibility for remote work during specific events or projects, as determined by the General Manager.

Growth Opportunities:

• Progression to a regional or corporate sales and marketing role within Marriott International.
• Transition to a general manager or other executive leadership position within the company.
• Development of skills and expertise in various aspects of sales, marketing, and leadership through on-the-job training and professional development opportunities.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within Marriott International's extensive portfolio of brands and global presence.

🌍 Location & Work Environment

Office Type: The property is a full-service hotel located in downtown Toronto, offering a modern and professional work environment.

Office Location(s): The property is located at 10400 Fernwood Road, Bethesda, MD 20817, US, with additional locations worldwide.

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
• The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and Toronto Islands.
• Toronto is a major commercial and financial hub, with a strong and growing economy.

Work Schedule: The work schedule for this role is typically Monday through Friday, with some evenings and weekends required to attend industry events and meet with clients. The specific work schedule may vary depending on the property's needs and the candidate's availability.

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on delivering exceptional customer service and driving revenue growth for the property.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the Human Resources department.
• In-person or virtual interview with the General Manager and other members of the leadership team.
• Final round interview with senior leadership or the Vice President of Sales and Marketing for the region.
• Background check and reference check.
• Job offer and onboarding.

Key Assessment Areas:

• Sales and marketing expertise and experience.
• Leadership and team management skills.
• Strategic planning and problem-solving abilities.
• Communication and presentation skills.
• Familiarity with the hospitality industry and sales processes.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your sales and marketing strategies, as well as your leadership and team management approach.
• Research Marriott International and the Toronto property to demonstrate your understanding of the company and the local market.
• Prepare questions to ask the interview panel about the role, the property, and the company's culture.

ATS Keywords: Sales Management, Marketing Strategy, Customer Relationship Management, Team Leadership, Budget Management, Market Analysis, Public Relations, Catering Sales, Revenue Management, Strategic Planning, Communication Skills, Problem Solving, Negotiation Skills, Event Management, Customer Service, Talent Development

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Sales software (e.g., Salesforce, HubSpot, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot Marketing)

ASSUMPTION: The tools and technologies required for this role are standard for the sales and marketing industry and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Put our guests first, always.
• Value and respect our associates.
• Act with integrity and honesty.
• Pursue excellence in all that we do.
• Sustain responsible growth for our business, our communities, and our environment.

Work Style:

• Collaborative and team-oriented.
• Adaptable and flexible in a fast-paced environment.
• Results-driven and focused on achieving goals and objectives.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple priorities.

Self-Assessment Questions:

• How do you align with Marriott International's core values and company culture?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
• How do you approach building and maintaining strong, long-term customer relationships in a sales role?

ASSUMPTION: Candidates who demonstrate a strong fit with Marriott International's company culture and values are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing a large sales team and achieving revenue targets in a competitive market.
• Balancing the demands of multiple stakeholders, including the General Manager, property leadership team, and customers.
• Adapting to changes in the market and economic trends that may impact sales strategy and performance.
• Managing a marketing budget to drive revenue growth and meet property objectives.
• Ensuring a seamless turnover from sales to operations and back to sales while maintaining a high level of service.

ASSUMPTION: The challenges associated with this role require strong leadership, strategic planning, and excellent communication skills to manage and grow the property's sales and marketing efforts.

📈 Similar Roles Comparison

• This role is similar to a Regional Director of Sales and Marketing, with a focus on a specific property rather than a broader geographic area.
• Compared to other sales and marketing roles in the hospitality industry, this position requires a higher level of leadership and strategic planning.
• Career paths for this role may include progression to a regional or corporate sales and marketing role within Marriott International or transition to a general manager or other executive leadership position within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other sales and marketing positions in the hospitality industry when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and implementing a strategic account plan for the demand generators in the market.
• Managing a reactive and proactive sales campaign to achieve booking goals and property revenues.
• Coordinating a crisis communication strategy in response to an unexpected event or issue at the property.
• Identifying and capitalizing on public relations opportunities to enhance the property's brand and reputation.

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Director of Sales and Marketing may undertake to drive revenue growth and enhance the property's market position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this property's sales strategy align with Marriott International's overall business strategy?
• What are the most significant challenges facing the sales and marketing team at this property, and how can I help address them?
• How does the General Manager support the Director of Sales and Marketing in achieving their goals and objectives?
• What opportunities are there for professional development and growth within Marriott International?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Marriott International and the Toronto property, and developing your sales and marketing strategies and leadership approach.
• Prepare questions to ask the interview panel about the role, the property, and the company's culture.
• Follow up with the hiring manager or Human Resources within one week of your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.