Campaign and Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Campaign and Growth Marketing Specialist

🔹 Company: Aisera

🔹 Location: Palo Alto, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end email campaigns and nurture streams in Marketo
• Developing, monitoring, and optimizing email and nurture programs
• Designing and executing full-funnel growth marketing strategies
• Analyzing marketing KPIs and providing data-driven insights
• Collaborating with cross-functional teams to align on campaign goals and strategies

ASSUMPTION: This role requires a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will have a deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices.

📋 Key Responsibilities

✅ Manage end-to-end email campaigns and nurture streams in Marketo, including planning, database segmentation, testing, deployment, and reporting

✅ Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel

✅ Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking

✅ Customize emails based on content needs and utilizing templates

✅ QA, test, and troubleshoot all emails on browser and mobile

✅ Design and execute full-funnel growth marketing strategies, including writing clear, concise, and engaging copy for ads, landing pages, and emails

✅ Collaborate with cross-functional teams to align on campaign goals and strategies

✅ Set up tracking, campaign tagging, and reporting between Marketo and Salesforce

✅ Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts

✅ Ensure data flows correctly between systems to maintain accuracy and efficiency

✅ Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some responsibilities may overlap or be subject to change based on the company's specific needs and the candidate's skills and experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing for a B2B SaaS company

Required Skills:

• Proficient in Marketo and Salesforce
• Strong understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices
• Multi-channel campaign management experience
• Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations
• Technically advanced with a strong quality control mindset
• Ability to work independently, solve problems, and deliver fast, high-impact optimizations
• Ability to set priorities and manage multiple deliverables
• Flexibility and ability to work in a fast-paced and dynamic environment

Preferred Skills:

• Experience with AI tools for email marketing and campaigns

ASSUMPTION: The required qualifications listed above are based on the provided job description. However, some qualifications may be negotiable or subject to change based on the candidate's skills and experience.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock options
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM

ASSUMPTION: The salary range and benefits listed above are based on the provided job description and industry standards for similar roles. However, the actual compensation and benefits package may vary based on the candidate's skills, experience, and the company's specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2017

Company Description:

• Aisera delivers an Agentic AI platform that automates and transforms enterprise service desk operations across various domains, delivering exponential cost efficiencies and enhanced employee experiences
• The platform acts as a cognitive layer of AI on top of existing enterprise infrastructure, providing a single pane of glass view into all business knowledge stored in disparate systems and applications
• Aisera integrates with existing systems and provides autonomous agents that meet stringent enterprise data security, privacy, and compliance requirements

Company Specialties:

• Artificial Intelligence
• Machine Learning
• Enterprise Service Desk Operations
• Automation
• Transformation

Company Website: aisera.com

ASSUMPTION: The company context information listed above is based on the provided job description and the company's LinkedIn profile. However, some details may be subject to change or updates based on the company's latest information.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: This role reports to the Director, Growth Marketing and Demand Generation

Work Arrangement: On-site, full-time position with typical office hours

Growth Opportunities:

• Potential career progression within the marketing department or the company as a whole
• Opportunities to work on various campaigns and projects, gaining diverse experience and skills
• Possibility to collaborate with cross-functional teams, expanding professional network and knowledge

ASSUMPTION: The role analysis information listed above is based on the provided job description and industry standards for similar roles. However, some details may be subject to change or updates based on the company's specific needs and the candidate's skills and experience.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Palo Alto, CA

Geographic Context:

• Palo Alto is located in the San Francisco Bay Area, known for its vibrant tech industry and high cost of living
• The area offers a mix of urban and suburban living options, with numerous amenities and attractions nearby
• Palo Alto is home to several prominent tech companies and startups, providing ample networking opportunities

Work Schedule: Typical office hours, Monday-Friday, with some flexibility for remote work as needed

ASSUMPTION: The location and work environment information listed above is based on the provided job description and the company's LinkedIn profile. However, some details may be subject to change or updates based on the company's specific policies and the candidate's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience
• Technical proficiency in Marketo and Salesforce
• Data analysis and reporting skills
• Communication and collaboration abilities
• Problem-solving and decision-making capabilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and the company's mission and values
• Showcase your ability to manage multiple projects and meet deadlines
• Prepare examples of successful marketing campaigns you've managed in the past

ATS Keywords: Marketo, Salesforce, email marketing, campaign management, data analysis, marketing KPIs, growth marketing, full-funnel strategies, collaboration, problem-solving

ASSUMPTION: The interview and application insights listed above are based on industry standards and best practices for similar roles. However, some details may vary based on the company's specific hiring process and the candidate's unique qualifications.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed above are based on the provided job description and industry standards for similar roles. However, some details may vary based on the company's specific tools and technologies used for marketing and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Cross-functional team collaboration
• Data-driven decision-making
• Continuous learning and improvement
• Strong attention to detail and quality control mindset

Self-Assessment Questions:

• Do you have a strong understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices?
• Are you comfortable working in a fast-paced and dynamic environment, managing multiple projects and deadlines?
• Do you have a strong quality control mindset and attention to detail?
• Are you able to work independently and solve problems effectively?

ASSUMPTION: The cultural fit considerations listed above are based on the provided job description and industry standards for similar roles. However, some details may vary based on the company's specific culture and values.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the fast-paced and dynamic work environment
• Meeting tight deadlines and maintaining high-quality standards
• Collaborating effectively with cross-functional teams
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: The potential challenges listed above are based on industry standards and best practices for similar roles. However, some details may vary based on the company's specific work environment and the candidate's unique qualifications.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on technical proficiency in Marketo and data analysis skills
• This role requires a deeper understanding of lead management and nurturing programs than similar positions in other industries
• Career progression opportunities may vary depending on the company's specific growth and expansion plans

ASSUMPTION: The similar roles comparison listed above is based on industry standards and best practices for similar roles. However, some details may vary based on the company's specific needs and the candidate's unique qualifications.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate leads for a new product launch
• Optimizing email open rates and click-through rates through A/B testing and segmentation
• Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement

ASSUMPTION: The sample projects listed above are based on the provided job description and industry standards for similar roles. However, some details may vary based on the company's specific needs and the candidate's unique qualifications.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other departments, such as product marketing and creative teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: The key questions to ask during the interview listed above are based on industry standards and best practices for similar roles. However, some details may vary based on the company's specific needs and the candidate's unique qualifications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/aiserajobs/jobs/5526306004
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, including specific examples of successful campaigns you've managed
• Prepare for interviews by researching the company, its products, and its competitors, as well as brushing up on your marketing knowledge and data analysis skills
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.