Campaign & Creative Specialist, Advertising sales excellence

📌 Core Information

🔹 Job Title: Campaign & Creative Specialist, Advertising Sales Excellence

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns from inception to delivery
• Collaborating with cross-functional teams to ensure campaign success
• Upholding Amazon's advertising policies and creative best practices
• Optimizing campaign performance using data analysis and industry trends

ASSUMPTION: This role requires a strong understanding of advertising campaigns, creative management, and data analysis. Previous experience in a similar role or relevant field is preferred.

📋 Key Responsibilities

✅ Project manage execution of advertising campaigns with internal Design, AdOps, and various internal and external teams

✅ Owns end-to-end creative lifecycle tasks including sourcing creative assets, moderating assets as per internal guidelines, and finalizing with account and design teams

✅ Manage trafficking, delivery, and optimization of Display ad campaigns across Amazon owned and operated inventories as well as 3P inventories

✅ Manage and track campaign execution with Ad-ops team and traffic ad-banners for related campaigns

✅ Consult with advertisers using historical data and industry trends, educate advertisers on Amazon policies and creative best practices to positively impact campaign performance

✅ Contribute to narrative building for advertiser reviews

✅ Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA

✅ Meets business metrics and goals, i.e., service level agreements (SLAs), production, and quality targets

ASSUMPTION: This role requires strong project management, communication, and analytical skills. The ability to work effectively with cross-functional teams and manage multiple tasks is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in advertising, marketing, or a related field

Required Skills:

• Proven experience in managing advertising campaigns
• Strong project management skills
• Excellent communication and stakeholder management skills
• Strong analytical skills and data-driven mindset
• Familiarity with advertising policies and creative best practices
• Ability to work effectively in a fast-paced, dynamic environment

Preferred Skills:

• Experience with Amazon Advertising Platform (AAP)
• Fluency in English and local language
• Knowledge of industry trends and best practices

ASSUMPTION: Candidates with relevant experience in advertising or marketing roles are strongly encouraged to apply. Familiarity with Amazon's advertising platform is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (IST) with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in Bellevue, Washington, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage (Amazon Web Services)
• Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
• Artificial intelligence and machine learning (Alexa, Amazon Go)

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, established company with a diverse range of products and services. This role is part of Amazon's advertising sales excellence team, focusing on advertising campaigns and creative management.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Advertising Sales Excellence Manager

Work Arrangement: On-site, full-time with occasional remote work flexibility

Growth Opportunities:

• Advancement to senior roles within the advertising sales excellence team
• Transition to other teams or departments within Amazon, such as Amazon Web Services or Amazon Prime Video
• Professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's advertising sales excellence team and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of Karnataka state and the third-largest city in India
• Bengaluru is known for its pleasant climate, vibrant culture, and thriving tech industry
• The office is located in a prominent business district with easy access to public transportation

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (IST) with occasional remote work flexibility

ASSUMPTION: The work environment at Amazon's Bengaluru office is modern, collaborative, and dynamic, with a strong focus on innovation and customer obsession.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and stakeholder management skills
• Cultural fit and alignment with Amazon's leadership principles
• Technical skills and knowledge of advertising campaigns and creative management

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Amazon's advertising platform and industry trends
• Showcase your problem-solving skills and ability to work effectively in a dynamic environment

ATS Keywords: Advertising campaigns, creative management, project management, data analysis, industry trends, Amazon Advertising Platform (AAP), stakeholder management

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Amazon Advertising Platform (AAP)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with Amazon's advertising platform and relevant project management and data analysis tools is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you embody Amazon's leadership principles in your daily work?
• Can you provide an example of a time when you had to manage multiple stakeholders and prioritize tasks effectively?
• How do you stay up-to-date with industry trends and best practices in advertising?

ASSUMPTION: Candidates who align with Amazon's leadership principles and work style are more likely to succeed in this role and thrive in Amazon's work environment.

⚠️ Potential Challenges

• Managing multiple tasks and stakeholders effectively in a fast-paced environment
• Keeping up with industry trends and best practices in advertising
• Adapting to changes in priorities and workflows
• Working with remote teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role is similar to other advertising campaign management roles but focuses specifically on Amazon's advertising sales excellence team
• Compared to other advertising roles, this role requires a strong understanding of Amazon's advertising platform and industry trends
• Career progression in this role may lead to senior roles within the advertising sales excellence team or transitions to other teams within Amazon

ASSUMPTION: This role offers unique opportunities for career growth and development within Amazon's advertising sales excellence team and the broader organization.

📝 Sample Projects

• Managing an advertising campaign for a major brand launch, including creative asset sourcing, trafficking, and optimization
• Collaborating with cross-functional teams to develop and execute a targeted advertising campaign for a specific product category
• Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative management to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to Amazon's overall advertising strategy?
• What are the most important qualities and skills for success in this role?
• How does this role support Amazon's commitment to customer obsession?
• What opportunities are there for professional development and growth within this role and the advertising sales excellence team?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Amazon's advertising platform, industry trends, and Amazon's leadership principles
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected, complete the background check and onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.