Campaign & Creative Specialist, Advertising sales excellence

📌 Core Information

🔹 Job Title: Campaign & Creative Specialist, Advertising sales excellence

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns from inception to delivery
• Collaborating with cross-functional teams to ensure campaign success
• Upholding Amazon's ad policies and creative best practices
• Optimizing campaign performance through data analysis and industry trends

ASSUMPTION: This role requires a strong understanding of digital advertising, project management skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Project manage execution of advertising campaigns with internal Design, AdOps, and various internal and external teams

✅ Owns end-to-end creative lifecycle tasks including sourcing creative assets, moderating assets as per internal guidelines, and finalizing with account and design teams

✅ Manage trafficking, delivery, and optimization of Display ad campaigns across Amazon owned and operated inventories as well as 3P inventories

✅ Manage and track campaign execution with Ad-ops team and traffic ad-banners for related campaigns

✅ Consult with advertisers using historical data and industry trends, educate advertisers on Amazon policies and creative best practices to positively impact campaign performance

✅ Contribute to narrative building for advertiser reviews

✅ Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA.

✅ Meets business metrics and goals, i.e., service level agreements (SLAs) production, and quality targets.

ASSUMPTION: This role requires strong communication, collaboration, and time management skills to ensure campaigns are delivered on time and meet quality standards.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in digital advertising, campaign management, or a related role

Required Skills:

• Project management skills
• Strong analytical skills
• Excellent communication and collaboration skills
• Familiarity with digital advertising best practices
• Ability to work with cross-functional teams
• Strong attention to detail

Preferred Skills:

• Experience with Amazon Advertising Platform (AAP)
• Fluency in multiple languages
• Knowledge of Amazon's ad policies

ASSUMPTION: Candidates with experience in digital advertising and campaign management are likely to be successful in this role. Familiarity with Amazon's advertising platform and ad policies is a plus.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Advertising

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded by Jeff Bezos)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon's mission is to be Earth's most customer-centric company
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking

Company Specialties:

• E-commerce platform
• Cloud computing services (Amazon Web Services)
• Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence (Alexa, Amazon Go, etc.)

Company Website: https://www.amazon.com/

ASSUMPTION: Working at Amazon offers opportunities to innovate and grow within a large, customer-focused organization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Advertising sales excellence team

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to senior roles within the Advertising team
• Opportunities to work on diverse campaigns and learn from cross-functional teams
• Chance to gain experience in a large, global organization

ASSUMPTION: This role offers opportunities for career growth and learning within Amazon's Advertising team.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka
• It is known for its tech industry and is often referred to as the "Silicon Valley of India"
• The city has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Working in Bengaluru offers opportunities to be part of the city's thriving tech industry and experience its diverse culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Communication and collaboration skills
• Understanding of digital advertising and campaign management
• Attention to detail

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on digital advertising and campaign management
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your work, such as successful advertising campaigns you've managed
• Research Amazon's advertising platform and ad policies to show your familiarity with the company's offerings

ATS Keywords: Digital advertising, campaign management, project management, Amazon Advertising Platform, AAP, Amazon ad policies, creative management, cross-functional teams

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• Amazon Advertising Platform (AAP)
• Advertising creative software (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with Amazon's advertising platform and relevant creative and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Results-focused and detail-oriented

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for innovation?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a results-focused, detail-oriented work style?

ASSUMPTION: Candidates who align with Amazon's company values and work style are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may be challenging
• Working with diverse teams and stakeholders may require strong communication and collaboration skills
• Keeping up with Amazon's rapidly evolving advertising platform and policies may be challenging
• Working in a large, fast-paced organization may be overwhelming for some candidates

ASSUMPTION: Success in this role requires strong project management, communication, and adaptability skills to overcome potential challenges.

📈 Similar Roles Comparison

• This role is similar to a Digital Campaign Manager or Advertising Account Executive, but with a focus on Amazon's advertising platform and policies
• Unlike other advertising roles, this position requires a strong understanding of Amazon's ad policies and creative best practices
• Career progression in this role may lead to senior roles within Amazon's Advertising team or related fields

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the advertising industry.

📝 Sample Projects

• Managing a successful advertising campaign for a major brand on Amazon's platform
• Collaborating with cross-functional teams to create and execute a targeted advertising strategy
• Analyzing campaign performance data to optimize results and maximize return on ad spend

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day in this role?
• How does this role collaborate with other teams within Amazon's Advertising team?
• What opportunities are there for growth and learning within this role?
• How does Amazon support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I prepare for them?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume to highlight your relevant experience and skills in digital advertising and campaign management
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of your work, such as successful advertising campaigns you've managed
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.