Campaign & Creative Specialist, Advertising sales excellence

📌 Core Information

🔹 Job Title: Campaign & Creative Specialist, Advertising Sales Excellence

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns from inception to delivery
• Overseeing the creative lifecycle, including sourcing, moderating, and finalizing ad assets
• Collaborating with internal and external teams to ensure campaign success
• Consulting with advertisers to improve campaign performance and educate on Amazon policies
• Contributing to narrative building for advertiser reviews

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Project manage execution of advertising campaigns with internal Design, AdOps, and various internal and external teams

✅ Own end-to-end creative lifecycle tasks, including sourcing creative assets, moderating assets as per internal guidelines, and finalizing with account and design teams

✅ Manage trafficking, delivery, and optimization of Display ad campaigns across Amazon owned and operated inventories as well as 3P inventories

✅ Manage and track campaign execution with Ad-ops team and traffic ad-banners for related campaigns

✅ Consult with advertisers using historical data and industry trends, educate advertisers on Amazon policies and creative best practices to positively impact campaign performance

✅ Contribute to narrative building for advertiser reviews

✅ Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA.

✅ Meets business metrics and goals, i.e., service level agreements (SLAs), production, and quality targets.

ASSUMPTION: The role involves a mix of creative, analytical, and project management skills, with a focus on delivering high-quality campaigns that meet business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field

Experience: 2-5 years of experience in advertising, marketing, or a related field

Required Skills:

• Proven experience in managing advertising campaigns
• Strong project management skills
• Excellent communication and stakeholder management skills
• Familiarity with Amazon's advertising platform and policies
• Strong analytical skills and data-driven mindset
• Proficiency in Microsoft Office Suite

Preferred Skills:

• Experience with advertising creative tools (e.g., Adobe Creative Suite, Google Ads)
• Fluency in English and local language(s)
• Experience working with cross-functional teams

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and market standards)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on market standards for similar roles in the Bengaluru area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Global), Large (Local)

Founded: 1994, with operations in India since 2004

Company Description:

• Amazon is a global e-commerce and technology company that focuses on customer experience, innovation, and long-term growth
• Amazon India offers a wide range of products and services, including e-commerce, digital content, and cloud computing
• Amazon's advertising business helps brands and advertisers reach customers across Amazon's owned and operated properties and other high-quality sites

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon India

ASSUMPTION: Amazon's large size and diverse business offerings provide ample opportunities for growth and career development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Advertising Sales Manager

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Advancement to senior roles within the advertising team
• Transition to other teams or business units within Amazon
• Development of leadership and management skills

ASSUMPTION: This role offers a clear career path for growth and development within Amazon's advertising business.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site amenities

Office Location(s): Amazon Development Center, Bengaluru

Geographic Context:

• Bengaluru is the capital city of Karnataka and the Silicon Valley of India, with a thriving tech industry and startup ecosystem
• The city offers a mix of urban and green spaces, with numerous parks, lakes, and recreational facilities
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, with flexible hours and the possibility of overtime during peak periods

ASSUMPTION: Bengaluru's vibrant tech scene and high quality of life make it an attractive location for tech professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the advertising sales team
• Final round interview with the advertising sales director

Key Assessment Areas:

• Campaign management skills
• Creative problem-solving abilities
li>Communication and stakeholder management skills
• Understanding of Amazon's advertising platform and policies

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a portfolio showcasing your campaign management and creative skills
• Research Amazon's advertising business and be prepared to discuss industry trends
• Practice common interview questions and be ready to provide specific examples of your experience

ATS Keywords: Advertising Campaign Management, Creative Asset Management, Amazon Advertising Platform, Stakeholder Communication, Project Management

ASSUMPTION: Amazon's interview process is designed to assess your technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Amazon Advertising Platform (AAP)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) - preferred
• Google Ads - preferred

ASSUMPTION: Familiarity with Amazon's advertising platform and relevant creative tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Think Big
• Bias for Action
• Frugality
• Earn Trust

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Focus on long-term thinking and innovation

Self-Assessment Questions:

• How do you stay organized and manage multiple campaigns simultaneously?
• Can you provide an example of a time when you had to educate a client on industry best practices or policies?
• How do you approach creative problem-solving, and can you share an example of a successful campaign you've managed?

ASSUMPTION: Amazon's company culture emphasizes innovation, customer focus, and a bias for action, with a strong emphasis on hiring and developing the best talent.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may be challenging
• Keeping up with Amazon's fast-paced and ever-evolving advertising platform may require continuous learning
• Working in a high-pressure environment with tight deadlines may be stressful
• Adapting to Amazon's unique company culture may take time

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role is similar to a Campaign Manager or Advertising Account Executive, but with a stronger focus on creative asset management and Amazon's unique advertising platform
• Compared to other advertising roles, this position offers a unique blend of creative, analytical, and project management skills
• Career progression in this role may lead to senior roles within Amazon's advertising business or transitions to other teams or business units

ASSUMPTION: This role offers a unique blend of skills and responsibilities, with ample opportunities for growth and development within Amazon's advertising business.

📝 Sample Projects

• Managing a high-profile advertising campaign for a major brand, including sourcing creative assets, trafficking, and optimizing performance
• Educating a client on Amazon's advertising policies and best practices, resulting in improved campaign performance and client satisfaction
• Collaborating with cross-functional teams to develop and execute a creative campaign that exceeds client expectations and delivers strong business results

ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for someone in this role?
• How does this role collaborate with other teams within Amazon's advertising business?
• What are the most challenging aspects of this role, and how can I prepare to overcome them?
• How does Amazon support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a portfolio showcasing your campaign management and creative skills
• Research Amazon's advertising business and be prepared to discuss industry trends
• Practice common interview questions and be ready to provide specific examples of your experience
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.