Campaign & Creative Specialist, Advertising sales excellence

📌 Core Information

🔹 Job Title: Campaign & Creative Specialist, Advertising Sales Excellence

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns from inception to delivery
• Collaborating with cross-functional teams to ensure campaign success
• Upholding Amazon's advertising policies and best practices
• Optimizing campaign performance through data analysis and consultation

ASSUMPTION: This role requires a strong understanding of advertising principles, excellent project management skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Project manage execution of advertising campaigns with internal Design, AdOps, and various internal and external teams

✅ Owns end-to-end creative lifecycle tasks including sourcing creative assets, moderating assets as per internal guidelines, and finalizing with account and design teams

✅ Manage trafficking, delivery, and optimization of Display ad campaigns across Amazon owned and operated inventories as well as 3P inventories

✅ Manage and track campaign execution with Ad-ops team and traffic ad-banners for related campaigns

✅ Consult with advertisers using historical data and industry trends, educate advertisers on Amazon policies and creative best practices to positively impact campaign performance

✅ Contribute to narrative building for advertiser reviews

✅ Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA.

✅ Meets business metrics and goals, i.e., service level agreements (SLAs), production, and quality targets.

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 2-5 years of experience in advertising, marketing, or a related field

Required Skills:

• Proven experience in campaign management
• Strong analytical skills
• Excellent project management skills
• Familiarity with Amazon's advertising policies and best practices
• Excellent communication and stakeholder management skills

Preferred Skills:

• Experience with Amazon Advertising Platform (AAP)
• Fluency in English and local language
• Experience with data analysis tools

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Amazon was founded in Bellevue, WA, USA, and later moved its headquarters to Seattle, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon's mission is to be Earth's most customer-centric company
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking

Company Specialties:

• E-commerce platform
• Cloud computing services (Amazon Web Services)
• Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning
• Hardware devices (Kindle, Fire tablets, Echo, etc.)

Company Website: https://www.amazon.com/

ASSUMPTION: Working at Amazon offers opportunities to innovate and grow within a large, dynamic organization with a strong focus on customer experience.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Advertising Sales Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Progression to senior roles within the advertising sales team
• Expansion into other areas of Amazon's business, such as Amazon Web Services or Amazon Devices
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's advertising sales team.

🌍 Location & Work Environment

Office Type: Corporate office with a casual dress code and modern workspaces

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living
• Bengaluru has a tropical savanna climate, with warm weather year-round

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: Working in Bengaluru offers a unique blend of traditional Indian culture and modern urban living, with a thriving tech industry and a warm climate year-round.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the advertising sales team
• Final round interview with the director of advertising sales

Key Assessment Areas:

• Campaign management skills
• Analytical and problem-solving skills
• Communication and stakeholder management skills
• Cultural fit with Amazon's leadership principles

Application Tips:

• Tailor your resume to highlight relevant campaign management experience and skills
• Prepare a cover letter that demonstrates your understanding of Amazon's advertising policies and best practices
• Be ready to discuss your experience with data analysis and campaign optimization

ATS Keywords: Campaign Management, Advertising Sales, Amazon Advertising Platform, AAP, Project Management, Data Analysis, Stakeholder Management, Amazon Policies, Creative Assets

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in campaign management and advertising sales.

🛠️ Tools & Technologies

• Amazon Advertising Platform (AAP)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with Amazon's advertising platform and relevant data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on customer experience and satisfaction
• Continuous learning and improvement

Self-Assessment Questions:

• Do you have a passion for customer obsession and a bias for action?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a strong communicator and effective at managing stakeholders?
• Do you have a growth mindset and a desire to learn and improve continuously?

ASSUMPTION: Amazon's culture is fast-paced, data-driven, and focused on customer experience. Candidates should be prepared to demonstrate their fit with Amazon's leadership principles and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong multitasking skills
• Working with tight deadlines and occasional overtime
• Navigating a large, dynamic organization with a complex structure
• Adapting to changes in Amazon's advertising policies and best practices

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other advertising sales specialist positions but focuses specifically on campaign management and creative assets
• Compared to other advertising sales roles, this position requires a stronger focus on data analysis and campaign optimization
• Career progression in this role may lead to senior roles within Amazon's advertising sales team or expansion into other areas of Amazon's business

ASSUMPTION: This role offers unique opportunities for career growth and development within Amazon's advertising sales team, with a focus on campaign management and data analysis.

📝 Sample Projects

• Managing a high-profile advertising campaign for a major brand, from inception to delivery
• Optimizing campaign performance through data analysis and consultation with the advertiser
• Collaborating with cross-functional teams to ensure campaign success and adherence to Amazon's advertising policies

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day in the life of a Campaign & Creative Specialist, Advertising Sales Excellence?
• How does this role collaborate with other teams within Amazon's advertising sales team and the broader organization?
• What are the most challenging aspects of this role, and how can I prepare to succeed in them?
• How does Amazon support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the day-to-day responsibilities and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume to highlight relevant campaign management experience and skills
• Prepare a cover letter that demonstrates your understanding of Amazon's advertising policies and best practices
• Prepare for the interview by researching Amazon's leadership principles and work style
• Follow up with the hiring manager one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.