πΉ Job Title: Campaign Executive β Performance Marketing
πΉ Company: Indian Institute of Management Bangalore (IIMB)
πΉ Location: Bangalore, India
πΉ Job Type: Full time, Consultant for a period of one year extendable based on performance
πΉ Category: Higher Education
πΉ Date Posted: June 18, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital advertising platforms and a data-driven approach to campaign management.
β Plan and run ad campaigns on Google (Search, Performance Max, Demand Gen), META, and LinkedIn Ads
β Align ad formats to stages of the marketing funnel β awareness, enquiry, conversion
β Ensure campaigns meet per ROAS guidelines and optimize CPC, CTR, CPL, and conversion rates
β Track and manage daily and monthly ad spend as per allocated budgets
β Write clear and effective ad copy and headlines tailored for executive audiences
β Coordinate with the relevant stakeholders for campaign planning
β Stay updated on digital marketing trends and apply best practices for education marketing
β Monitor competitor campaigns and use insights to refine strategy
β Analyze performance and prepare reports for internal review
β Run Email & WhatsApp Campaigns
ASSUMPTION: This role may involve other tasks or assignments as required by the organization.
Education: Graduate
Experience: Minimum of 3 years in digital advertising or performance marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having a relevant degree or certification in marketing, advertising, or a related field would be beneficial for this role.
Salary Range: INR 5-7 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)
Benefits:
Working Hours: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. The actual salary may vary based on the candidate's experience and negotiation.
Industry: Higher Education. IIMB is a leading graduate school of management in Asia, offering executive education programs.
Company Size: 51-200 employees. This size allows for a more personal work environment and opportunities for growth.
Founded: 1973. IIMB was established as an autonomous institution under the Indian Institute of Management Act, 2017.
Company Description:
Company Specialties:
Company Website: http://www.iimb.ernet.in/
ASSUMPTION: IIMB's focus on executive education makes this role an excellent opportunity for candidates interested in higher education marketing and management.
Career Level: Mid-level marketing role with potential for growth and career advancement within the organization.
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the institution.
Work Arrangement: On-site, with potential for remote work or hybrid arrangements based on the organization's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional development and growth within the organization and the industry.
Office Type: On-campus, with a mix of modern and traditional facilities.
Office Location(s): Bangalore, India
Geographic Context:
Work Schedule: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements based on the organization's policies and the candidate's needs.
ASSUMPTION: Bangalore's vibrant tech industry and cultural scene make it an attractive location for professionals in marketing and related fields.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, LinkedIn Campaign Manager, GA4, digital advertising, performance marketing, campaign management, ROAS, CPC, CTR, CPL, conversion rates, marketing funnel, stakeholder management, data analysis
ASSUMPTION: IIMB's application process may involve additional steps or assessments, depending on the specific requirements of the role.
ASSUMPTION: The specific tools and technologies used may vary based on the organization's preferences and the candidate's expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: IIMB's culture emphasizes academic rigor, collaboration, and continuous learning, making it an excellent fit for candidates who share these values.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
ASSUMPTION: While this role shares similarities with other performance marketing positions, IIMB's unique focus on executive education and its campus environment make it a distinct opportunity.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the organization's needs and the candidate's expertise.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.