Campaign Executive – Performance Marketing

📌 Core Information

🔹 Job Title: Campaign Executive – Performance Marketing

🔹 Company: Indian Institute of Management Bangalore (IIMB)

🔹 Location: Bangalore, India

🔹 Job Type: Full time, Consultant for a period of one year extendable based on performance

🔹 Category: Higher Education

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and running ad campaigns on Google, META, and LinkedIn Ads
• Aligning ad formats to stages of the marketing funnel
• Optimizing campaign performance and managing ad spend
• Writing effective ad copy and coordinating with stakeholders
• Staying updated on digital marketing trends and analyzing campaign performance

ASSUMPTION: This role requires a strong understanding of digital advertising platforms and a data-driven approach to campaign management.

📋 Key Responsibilities

✅ Plan and run ad campaigns on Google (Search, Performance Max, Demand Gen), META, and LinkedIn Ads

✅ Align ad formats to stages of the marketing funnel – awareness, enquiry, conversion

✅ Ensure campaigns meet per ROAS guidelines and optimize CPC, CTR, CPL, and conversion rates

✅ Track and manage daily and monthly ad spend as per allocated budgets

✅ Write clear and effective ad copy and headlines tailored for executive audiences

✅ Coordinate with the relevant stakeholders for campaign planning

✅ Stay updated on digital marketing trends and apply best practices for education marketing

✅ Monitor competitor campaigns and use insights to refine strategy

✅ Analyze performance and prepare reports for internal review

✅ Run Email & WhatsApp Campaigns

ASSUMPTION: This role may involve other tasks or assignments as required by the organization.

🎯 Required Qualifications

Education: Graduate

Experience: Minimum of 3 years in digital advertising or performance marketing

Required Skills:

• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and GA4
• Strong analytical skills and ability to interpret campaign data
• Good understanding of lead generation and funnel-based marketing
• Knowledge of performance benchmarks in higher education / executive learning

Preferred Skills:

• Google and LinkedIn certification

ASSUMPTION: While not explicitly stated, having a relevant degree or certification in marketing, advertising, or a related field would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 5-7 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

• Medical insurance
• Retirement benefits
• On-campus facilities (e.g., library, gym, cafeteria)

Working Hours: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. The actual salary may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education. IIMB is a leading graduate school of management in Asia, offering executive education programs.

Company Size: 51-200 employees. This size allows for a more personal work environment and opportunities for growth.

Founded: 1973. IIMB was established as an autonomous institution under the Indian Institute of Management Act, 2017.

Company Description:

• IIMB is a premier management school offering executive education programs for working professionals
• The institute is known for its rigorous academic programs, distinguished faculty, and industry connections
• IIMB focuses on creating a learning environment that fosters personal and professional growth

Company Specialties:

• Executive Management Studies

Company Website: http://www.iimb.ernet.in/

ASSUMPTION: IIMB's focus on executive education makes this role an excellent opportunity for candidates interested in higher education marketing and management.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and career advancement within the organization.

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the institution.

Work Arrangement: On-site, with potential for remote work or hybrid arrangements based on the organization's policies and the candidate's needs.

Growth Opportunities:

• Progression to senior marketing roles within the institution
• Expanding skills and knowledge in higher education marketing and management
• Networking opportunities with industry professionals and alumni

ASSUMPTION: This role offers opportunities for professional development and growth within the organization and the industry.

🌍 Location & Work Environment

Office Type: On-campus, with a mix of modern and traditional facilities.

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is a major tech hub and a popular destination for expats and professionals
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and lakes
• Bangalore has a tropical savanna climate, with moderate weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements based on the organization's policies and the candidate's needs.

ASSUMPTION: Bangalore's vibrant tech industry and cultural scene make it an attractive location for professionals in marketing and related fields.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-campus or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical skills and data-driven decision-making
• Communication and stakeholder management skills
• Cultural fit and alignment with IIMB's values

Application Tips:

• Highlight relevant experience and achievements in digital advertising and performance marketing
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for interview questions related to campaign management, data analysis, and stakeholder communication

ATS Keywords: Google Ads, LinkedIn Campaign Manager, GA4, digital advertising, performance marketing, campaign management, ROAS, CPC, CTR, CPL, conversion rates, marketing funnel, stakeholder management, data analysis

ASSUMPTION: IIMB's application process may involve additional steps or assessments, depending on the specific requirements of the role.

🛠️ Tools & Technologies

• Google Ads (Search, Performance Max, Demand Gen)
• META Ads (Facebook, Instagram)
• LinkedIn Ads
• GA4 (Google Analytics 4)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• WhatsApp Business API

ASSUMPTION: The specific tools and technologies used may vary based on the organization's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Excellence in education and research
• Integrity and ethical conduct
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do I have a strong understanding of digital advertising platforms and campaign management?
• Am I comfortable working in a collaborative and data-driven environment?
• Do I share IIMB's values and commitment to excellence in education and research?

ASSUMPTION: IIMB's culture emphasizes academic rigor, collaboration, and continuous learning, making it an excellent fit for candidates who share these values.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing the demands of campaign management with other responsibilities
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to other performance marketing positions in higher education and related industries
• However, IIMB's focus on executive education and its unique campus environment set it apart from other organizations
• Career progression in this role may involve moving into senior marketing roles within the institution or related industries

ASSUMPTION: While this role shares similarities with other performance marketing positions, IIMB's unique focus on executive education and its campus environment make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a targeted LinkedIn Ads campaign to promote an executive education program
• Analyzing Google Ads performance data to optimize CPC, CTR, and conversion rates for a specific program
• Creating and implementing an email marketing campaign to engage and nurture leads for an upcoming event

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the organization's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process for an executive education program?
• How does this role collaborate with other departments within the institution?
• What opportunities are there for professional development and growth within the organization?
• How does IIMB support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising and performance marketing
• Prepare for interview questions related to campaign management, data analysis, and stakeholder communication
• If selected, be prepared to provide references and additional documentation as required by the organization
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.