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Campaign Executive – Performance Marketing

IIMB
Full-time
On-site
India
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Executive – Performance Marketing

πŸ”Ή Company: Indian Institute of Management Bangalore (IIMB)

πŸ”Ή Location: Bangalore, India

πŸ”Ή Job Type: Full time, Consultant for a period of one year extendable based on performance

πŸ”Ή Category: Higher Education

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and running ad campaigns on Google, META, and LinkedIn Ads
  • Aligning ad formats to stages of the marketing funnel
  • Optimizing campaign performance and managing ad spend
  • Writing effective ad copy and coordinating with stakeholders
  • Staying updated on digital marketing trends and analyzing campaign performance

ASSUMPTION: This role requires a strong understanding of digital advertising platforms and a data-driven approach to campaign management.

πŸ“‹ Key Responsibilities

βœ… Plan and run ad campaigns on Google (Search, Performance Max, Demand Gen), META, and LinkedIn Ads

βœ… Align ad formats to stages of the marketing funnel – awareness, enquiry, conversion

βœ… Ensure campaigns meet per ROAS guidelines and optimize CPC, CTR, CPL, and conversion rates

βœ… Track and manage daily and monthly ad spend as per allocated budgets

βœ… Write clear and effective ad copy and headlines tailored for executive audiences

βœ… Coordinate with the relevant stakeholders for campaign planning

βœ… Stay updated on digital marketing trends and apply best practices for education marketing

βœ… Monitor competitor campaigns and use insights to refine strategy

βœ… Analyze performance and prepare reports for internal review

βœ… Run Email & WhatsApp Campaigns

ASSUMPTION: This role may involve other tasks or assignments as required by the organization.

🎯 Required Qualifications

Education: Graduate

Experience: Minimum of 3 years in digital advertising or performance marketing

Required Skills:

  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and GA4
  • Strong analytical skills and ability to interpret campaign data
  • Good understanding of lead generation and funnel-based marketing
  • Knowledge of performance benchmarks in higher education / executive learning

Preferred Skills:

  • Google and LinkedIn certification

ASSUMPTION: While not explicitly stated, having a relevant degree or certification in marketing, advertising, or a related field would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 5-7 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

  • Medical insurance
  • Retirement benefits
  • On-campus facilities (e.g., library, gym, cafeteria)

Working Hours: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. The actual salary may vary based on the candidate's experience and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education. IIMB is a leading graduate school of management in Asia, offering executive education programs.

Company Size: 51-200 employees. This size allows for a more personal work environment and opportunities for growth.

Founded: 1973. IIMB was established as an autonomous institution under the Indian Institute of Management Act, 2017.

Company Description:

  • IIMB is a premier management school offering executive education programs for working professionals
  • The institute is known for its rigorous academic programs, distinguished faculty, and industry connections
  • IIMB focuses on creating a learning environment that fosters personal and professional growth

Company Specialties:

  • Executive Management Studies

Company Website: http://www.iimb.ernet.in/

ASSUMPTION: IIMB's focus on executive education makes this role an excellent opportunity for candidates interested in higher education marketing and management.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth and career advancement within the organization.

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the institution.

Work Arrangement: On-site, with potential for remote work or hybrid arrangements based on the organization's policies and the candidate's needs.

Growth Opportunities:

  • Progression to senior marketing roles within the institution
  • Expanding skills and knowledge in higher education marketing and management
  • Networking opportunities with industry professionals and alumni

ASSUMPTION: This role offers opportunities for professional development and growth within the organization and the industry.

🌍 Location & Work Environment

Office Type: On-campus, with a mix of modern and traditional facilities.

Office Location(s): Bangalore, India

Geographic Context:

  • Bangalore is a major tech hub and a popular destination for expats and professionals
  • The city offers a mix of urban and natural environments, with numerous parks, gardens, and lakes
  • Bangalore has a tropical savanna climate, with moderate weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements based on the organization's policies and the candidate's needs.

ASSUMPTION: Bangalore's vibrant tech industry and cultural scene make it an attractive location for professionals in marketing and related fields.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-campus or virtual interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Digital marketing expertise and campaign management skills
  • Analytical skills and data-driven decision-making
  • Communication and stakeholder management skills
  • Cultural fit and alignment with IIMB's values

Application Tips:

  • Highlight relevant experience and achievements in digital advertising and performance marketing
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare for interview questions related to campaign management, data analysis, and stakeholder communication

ATS Keywords: Google Ads, LinkedIn Campaign Manager, GA4, digital advertising, performance marketing, campaign management, ROAS, CPC, CTR, CPL, conversion rates, marketing funnel, stakeholder management, data analysis

ASSUMPTION: IIMB's application process may involve additional steps or assessments, depending on the specific requirements of the role.

πŸ› οΈ Tools & Technologies

  • Google Ads (Search, Performance Max, Demand Gen)
  • META Ads (Facebook, Instagram)
  • LinkedIn Ads
  • GA4 (Google Analytics 4)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • WhatsApp Business API

ASSUMPTION: The specific tools and technologies used may vary based on the organization's preferences and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in education and research
  • Integrity and ethical conduct
  • Collaboration and teamwork
  • Innovation and continuous learning

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do I have a strong understanding of digital advertising platforms and campaign management?
  • Am I comfortable working in a collaborative and data-driven environment?
  • Do I share IIMB's values and commitment to excellence in education and research?

ASSUMPTION: IIMB's culture emphasizes academic rigor, collaboration, and continuous learning, making it an excellent fit for candidates who share these values.

⚠️ Potential Challenges

  • Managing multiple campaigns and platforms simultaneously
  • Keeping up with the latest trends and best practices in digital marketing
  • Balancing the demands of campaign management with other responsibilities
  • Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other performance marketing positions in higher education and related industries
  • However, IIMB's focus on executive education and its unique campus environment set it apart from other organizations
  • Career progression in this role may involve moving into senior marketing roles within the institution or related industries

ASSUMPTION: While this role shares similarities with other performance marketing positions, IIMB's unique focus on executive education and its campus environment make it a distinct opportunity.

πŸ“ Sample Projects

  • Developing and executing a targeted LinkedIn Ads campaign to promote an executive education program
  • Analyzing Google Ads performance data to optimize CPC, CTR, and conversion rates for a specific program
  • Creating and implementing an email marketing campaign to engage and nurture leads for an upcoming event

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the organization's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign management process for an executive education program?
  • How does this role collaborate with other departments within the institution?
  • What opportunities are there for professional development and growth within the organization?
  • How does IIMB support work-life balance for its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising and performance marketing
  • Prepare for interview questions related to campaign management, data analysis, and stakeholder communication
  • If selected, be prepared to provide references and additional documentation as required by the organization
  • Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.