📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Compose.ly
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (100% telecommute)
🚀 Job Overview
Key aspects of this role include:
- Building and leading a new PPC service offering for Compose.ly clients
- Managing internal paid media strategy to drive lead generation and growth
- Collaborating with cross-functional teams to ensure alignment and seamless client experience
- Analyzing campaign performance and generating actionable insights
- Maintaining a strong return on ad spend (ROAS) of 4-5x
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results and building a new service offering from scratch.
📋 Key Responsibilities
✅ Client PPC Service Creation & Ownership:
- Lead end-to-end execution of Compose.ly’s new paid media service
- Partner with the Director of SEO to build a complementary paid media service
- Act as the founding operator for the service, managing initial client accounts
- Collaborate with sales, account management, and marketing teams to craft clear messaging and build onboarding workflows
- Evolve the service offering based on early client feedback and prepare it for scaling
- Document all aspects of the service, creating SOPs and templates for future team members
✅ Internal Paid Media Strategy & Execution:
- Plan, manage, and continuously optimize paid campaigns across multiple platforms
- Conduct end-to-end campaign planning and execution, including keyword research, audience segmentation, A/B testing, and landing page optimization
- Set and manage advertising budgets to ensure strong results and generate more revenue than spent on ads
- Analyze campaign performance using tools like Google Analytics and generate regular reports
- Collaborate with content, SEO, and design teams to ensure alignment with broader marketing initiatives
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to drive campaign performance and client success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5+ years of hands-on experience managing paid media campaigns across several platforms, including Google, Microsoft, YouTube, and Meta
Required Skills:
- Proven track record of driving performance through paid digital media
- Highly analytical mindset with deep familiarity using platforms like Google Analytics, Google Tag Manager, and Looker Studio
- Excellent written and verbal communication skills
- Self-starter mentality with comfort working in a fast-paced, startup environment
- Highly collaborative and enjoys educating people on the value and how-to behind paid media
- Agency experience or experience consulting clients directly
Preferred Skills:
- Background in content marketing or SEO
- Familiarity with B2B SaaS or service-based business models
- Forward-looking, AI-curious mindset that actively explores and pilots emerging AI advertising tools and opportunities
ASSUMPTION: Candidates with a strong blend of analytical, communication, and client management skills will thrive in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Performance Marketing Manager with 3-5 years of experience in the United States)
Benefits:
- 100% coverage for the employee for private health, vision, and dental insurance
- 13 paid holidays each year
- Unlimited paid time off
- 401k participation
- Remote work equipment as needed
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for a Performance Marketing Manager with the required experience level in the United States. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Compose.ly operates in the technology, information, and internet industry, focusing on content creation, search engine optimization, and writing services
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2016 (According to LinkedIn)
Company Description:
- Compose.ly is a content writing service on a mission to partner with marketers dedicated to sharing knowledge through content
- The company was founded in 2016 and has powered content for hundreds of marketers and businesses of all sizes
- Compose.ly offers a menu of services and a community of the top 1% of writers and editors to guarantee content success
Company Specialties:
- Content Creation
- Search Engine Optimization
- Writing and Copywriting
- SEO
- Hire Writers
- Content Writing Services
- Freelance Writing
Company Website: compose.ly
ASSUMPTION: Compose.ly is a growing, profitable startup that has yet to take any outside investors, focusing on building the business through grit, hard work, and smart decision-making.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and shape the new PPC service offering
Reporting Structure: This role reports directly to the Director of SEO and collaborates with various teams, including sales, account management, marketing, content, SEO, and design
Work Arrangement: Remote (100% telecommute) with flexible scheduling
Growth Opportunities:
- Building and leading a new PPC service offering from scratch
- Expanding the internal paid media team and managing junior team members
- Potential career progression into a leadership or director role within the marketing department
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (100% telecommute)
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a large talent pool and diverse market for Compose.ly's services
- Remote work allows for flexibility and work-life balance
- Compose.ly's headquarters are in Seattle, WA, but the company operates remotely
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement allows for a flexible and balanced work environment, with the opportunity to collaborate with team members across the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Director of SEO to discuss the role, responsibilities, and qualifications
- Skills assessment or case study to evaluate analytical and strategic thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Client management and service delivery experience
- Strategic thinking and problem-solving abilities
Application Tips:
- Highlight relevant experience and achievements in paid media campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Paid Media, PPC, Google Ads, Bing, Meta, Campaign Management, Data Analysis, SEO, Content Marketing, Client Management, A/B Testing, Budget Management, Collaboration, Communication, AI Tools
ASSUMPTION: Compose.ly uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Meta (Facebook/Instagram) Ads
- LinkedIn Ads
- Google Analytics
- Looker Studio
- Google Tag Manager
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The required tools and technologies may change or evolve as the role and company grow, and candidates should be open to learning and adapting to new platforms.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and open communication
- Entrepreneurial spirit and ownership
Work Style:
- Remote and flexible work arrangements
- Fast-paced and dynamic startup environment
- Focus on results and impact
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator and collaborator, with experience working with cross-functional teams?
- Do you have a proven track record of driving performance through paid digital media, and are you eager to build a new service offering from scratch?
ASSUMPTION: Compose.ly values candidates who are entrepreneurial, data-driven, and collaborative, with a strong work ethic and a passion for continuous learning and improvement.
⚠️ Potential Challenges
- Building a new PPC service offering from scratch, requiring strong strategic thinking and execution
- Managing internal paid media campaigns while launching and scaling the new service offering
- Collaborating with various teams to ensure alignment and seamless client experience
- Adapting to a fast-paced, startup environment with a strong focus on results and impact
ASSUMPTION: These challenges also present opportunities for growth and learning, and candidates should be prepared to embrace them as part of the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of strategic thinking, hands-on execution, and client management skills
- Compose.ly's focus on data-driven decision-making and continuous learning sets it apart from other content marketing agencies
- This role offers significant growth opportunities, with the potential to shape the new PPC service offering and make a substantial impact on the company's success
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing a comprehensive PPC strategy and launch plan for a new client
- Conducting keyword research and audience segmentation for multiple campaigns
- Optimizing landing pages and ad copy to improve conversion rates and campaign ROI
- Analyzing campaign performance data and generating actionable insights and recommendations
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Performance Marketing Manager role at Compose.ly.
❓ Key Questions to Ask During Interview
- How does Compose.ly plan to scale the new PPC service offering, and what role would I play in that growth?
- Can you describe the team structure and how this role would collaborate with other departments?
- What is the company's approach to professional development and growth opportunities for this role?
- How does Compose.ly measure the success of its paid media campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's culture like, and how does it support work-life balance for remote employees?
ASSUMPTION: These interview questions help candidates better understand the role, the company, and the work environment, enabling them to make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Compose.ly job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing the required and preferred qualifications
- Prepare for the interview process by researching Compose.ly, the role, and the industry, and practicing common interview questions and your responses
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions
- If selected for the position, be prepared to discuss your salary expectations and benefits package
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
