📌 Core Information
🔹 Job Title: Campaign Manager (AI & Analytics) - 12 months contract
🔹 Company: OpenText Corporation
🔹 Location: Richmond Hill, Ontario, Canada
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Building and managing a network across Content Services and AI & Analytics ecosystems
- Partnering with extended marketing teams to implement content marketing techniques
- Leading cross-functional teams to build integrated marketing campaigns
- Innovating and testing marketing systems to enhance campaign deliverables
- Building and presenting executive-level campaign and pipeline reports
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Build and manage a network across Content Services and AI & Analytics ecosystems
✅ Partner with extended marketing teams to implement content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
✅ Lead through influence a cross-functional team of marketers to build integrated marketing campaigns that put the customer first
✅ Innovate and test marketing systems to drive and enhance campaign deliverables
✅ Build and present executive-level campaign and pipeline reports with a demonstrated ability to take initiative
✅ Collaborate with creative teams and advise on strategic direction to advance OpenText's brand position in the market
✅ Strong persuasive skills; able to gain consensus through data analysis and influence
✅ Strong negotiation and problem-solving skills; flexibility and adaptability
✅ Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects
✅ Innovative thinker who brings new ideas to the discussion
✅ Strong team player with the ability to work in a matrixed organization with a virtual team
✅ Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years in B2B marketing, with SaaS experience being an asset
Required Skills:
- Proven ability to build pipeline and drive revenue using storytelling through a strong customer journey
- Exceptional understanding of integrated marketing and how to apply it to the customer journey
- Experience executing campaigns using best-of-breed MarTech, including Intent data and ABM
- Strong writing and editing skills, with a keen eye for detail
- Passionate about using and analyzing data to drive campaign execution and optimization
Preferred Skills:
- Experience in the enterprise, preferably with a focus on AI and Analytics
- Fluency in French or other languages
ASSUMPTION: Candidates with experience in the enterprise and a focus on AI and Analytics will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 100,000 per year (based on industry standards for a mid-senior level marketing role in the Toronto area)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Generous time off and flexible work arrangements
Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OpenText operates in the Information Management and Software Development industries, with a focus on enterprise-level solutions for managing and exchanging information.
Company Size: OpenText is a large corporation with over 10,000 employees globally, providing a structured and established work environment.
Founded: OpenText was founded in 1991 and has since grown to become a world leader in its industry, with over 120,000 enterprise customers and 150 million end users.
Company Description:
- OpenText helps companies securely capture, govern, and exchange information on a global scale
- The company offers a wide range of products and services, including enterprise content management (ECM), digital experience (DX), customer experience management (CEM), and customer communications management (CCM)
- OpenText's solutions enable businesses to manage and share information securely, driving digital transformation and improving customer experiences
Company Specialties:
- Information Management
- Enterprise Content Management (ECM)
- Content Services
- Digital Experience (DX)
- Customer Experience Management (CEM)
- Customer Communications Management (CCM)
- Information Exchange
- IoT
- Information Security
- Developers
- Partners
- and LegalTech
Company Website: www.opentext.com
ASSUMPTION: OpenText's extensive industry experience and global presence provide a stable and secure work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in B2B marketing, with a focus on AI and Analytics.
Reporting Structure: The Campaign Manager will report directly to the Hiring Manager, Christine Fisher, and work closely with the extended marketing team and other stakeholders.
Work Arrangement: This role is on-site in Richmond Hill, Ontario, with remote flexibility available. The work arrangement is full-time (37.5 hours per week), with flexible work arrangements available.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the organization
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to professional development resources and training programs
ASSUMPTION: OpenText's large size and diverse product portfolio provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: OpenText's Richmond Hill office is a modern, collaborative workspace with on-site amenities and a comfortable working environment.
Office Location(s): 38 Leek Crescent, Richmond Hill, Ontario L4B 4N8, Canada
Geographic Context:
- Richmond Hill is a suburban city located north of Toronto, offering a mix of urban and rural amenities
- The area is well-connected by major highways and public transportation, with easy access to downtown Toronto
- Richmond Hill offers a variety of housing options, shopping, dining, and recreational facilities
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and remote work options available.
ASSUMPTION: The Richmond Hill office provides a convenient and comfortable work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Project management and stakeholder communication
- Cultural fit and alignment with OpenText's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of OpenText's products and services, as well as the industry trends and challenges
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Be ready to discuss your approach to data-driven marketing and campaign optimization
ATS Keywords: B2B Marketing, SaaS, AI, Analytics, Storytelling, Customer Journey, Integrated Marketing, MarTech, Data Analysis, Writing, Editing, Negotiation, Problem-Solving, Project Management, Innovation, Collaboration, Communication
ASSUMPTION: OpenText's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
- Content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: OpenText uses a variety of industry-standard marketing and project management tools to streamline workflows and enhance collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach storytelling to create compelling customer journeys and drive engagement?
- Can you provide an example of a successful data-driven marketing campaign you've executed in the past?
- How do you balance creativity and strategic thinking with a strong focus on data and analytics?
ASSUMPTION: OpenText values candidates who align with their core values and exhibit a strong work ethic, creativity, and analytical skills.
⚠️ Potential Challenges
- Managing multiple projects and priorities with aggressive due dates and quick turn-around times
- Navigating a matrixed organization and working effectively with various stakeholders
- Keeping up with industry trends and best practices in AI and Analytics
- Balancing the need for innovation with the requirement to deliver consistent, high-quality campaign results
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a deep understanding of the industry and OpenText's products and services.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on data-driven decision-making and AI/Analytics expertise
- OpenText's large size and global presence offer more opportunities for career growth and exposure to diverse aspects of the business
- This role requires a higher level of strategic thinking and leadership than entry-level marketing positions
ASSUMPTION: Candidates should have relevant experience in B2B marketing, with a focus on AI and Analytics, to succeed in this role.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to drive pipeline growth for OpenText's AI & Analytics products
- Creating and implementing a customer journey map to improve engagement and conversion rates for a key product line
- Conducting a comprehensive SEO audit and implementing optimization strategies to improve organic search rankings and traffic
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the need for strong analytical and creative skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for OpenText's AI & Analytics products?
- What are the key priorities for this role in the first 30-60-90 days?
- How does OpenText support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the organization?
- How does OpenText measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions help candidates better understand the role's expectations, the organization's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OpenText careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Be ready to discuss your approach to data-driven marketing and campaign optimization
- Follow up with the hiring manager, Christine Fisher, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
