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Campaign Manager, Paid Social

GR0
Full-time
Remote
Worldwide
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Manager, Paid Social

πŸ”Ή Company: GR0

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Independently managing paid social campaigns to meet client goals
  • Handling client servicing and engaging with stakeholders
  • Optimizing ad placements, targeting, and creative to improve performance
  • Managing multiple accounts or $40,000 in Monthly Recurring Revenue (MRR)
  • Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads

ASSUMPTION: This role requires a balance of client management, campaign optimization, and platform proficiency. Successful candidates will have a strong understanding of social ad targeting and budget management, with experience in client servicing and campaign execution.

πŸ“‹ Key Responsibilities

βœ… Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals

βœ… Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing

βœ… Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan

βœ… Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR)

βœ… Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices

βœ… Develop understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients

βœ… Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior

βœ… Develop creative strategies for social ads, engaging in testing to improve creative performance

βœ… Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI

βœ… Present data-driven insights to clients, offering recommendations to enhance paid social engagement

βœ… Analyze client business models and align paid social strategies with revenue and engagement objectives

βœ… Contribute to internal training efforts, mentoring junior team members on campaign execution best practices

βœ… Execute operational workflows to improve campaign efficiency and effectiveness

ASSUMPTION: This role requires a mix of technical campaign management, client communication, and strategic thinking. Candidates should be comfortable with data analysis, audience segmentation, and creative testing to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of client management experience, primarily with SMBs

Required Skills:

  • Strong understanding of social ad targeting, budget management, and ad creative strategies
  • Expertise in optimizing ad performance through testing, data analysis, and audience segmentation
  • Proficiency in Meta, TikTok, and LinkedIn Ads platforms
  • Excellent problem-solving skills and the ability to handle mid-tier escalations independently
  • Strong organizational skills to manage multiple projects and deadlines simultaneously
  • Ability to adapt to changes in paid social platforms and industry trends

Preferred Skills:

  • Experience with Multi-Touch Attribution for social platforms
  • Familiarity with campaign analysis and attribution reporting
  • Demonstrated ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision

ASSUMPTION: Successful candidates will have a strong foundation in paid social advertising, with experience in client management and campaign optimization. Familiarity with Multi-Touch Attribution and campaign analysis is a plus.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $85,000 per year (commensurate with experience)

Benefits:

  • Health and Family Benefits
  • Unlimited PTO
  • Community Impact

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range provided is market competitive for this role and experience level. Benefits include health and family benefits, unlimited PTO, and community impact initiatives.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

  • Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands
  • GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands

Company Specialties:

  • SEO
  • Content Writing
  • Influencer Marketing
  • Affiliate Marketing
  • Email Marketing
  • SMS Marketing
  • Google Ads
  • Performance PR

Company Website: gr0.com

ASSUMPTION: GR0 is a growing digital marketing agency with a focus on paid social advertising. They offer a range of services to help brands build powerful online brands and achieve their growth objectives.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and career development

Reporting Structure: This role reports directly to the Hiring Manager

Work Arrangement: Remote, with the option for on-site work if preferred

Growth Opportunities:

  • Potential to advance to a Senior Campaign Manager or Team Lead role
  • Opportunities to expand skills and expertise in other areas of digital marketing
  • Chance to contribute to internal training efforts and mentoring junior team members

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to expand skills and expertise in other areas of digital marketing.

🌍 Location & Work Environment

Office Type: Remote, with the option for on-site work at the Los Angeles headquarters

Office Location(s): Los Angeles, CA

Geographic Context:

  • Los Angeles is a major metropolitan area with a diverse range of industries and cultural attractions
  • The cost of living in Los Angeles is relatively high compared to other US cities
  • Los Angeles offers a range of housing options, from urban apartments to suburban homes

Work Schedule: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: This role is primarily remote, with the option for on-site work at the Los Angeles headquarters. The geographic context of Los Angeles offers a diverse range of industries and cultural attractions, with a relatively high cost of living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Stage 1 (Recruiter Screen): A 30-minute phone call to discuss career journey and professional motivators
  • Stage 2 (Hiring Manager): A conversation focused on campaign strategy experience and past performance marketing wins
  • Stage 3 (Co-Founders Connect): A chance to connect with the CEO and Chief Growth Officer
  • Stage 4 (Offer): A competitive offer, if a #GR0mance has brewed

Key Assessment Areas:

  • Campaign management and optimization skills
  • Client communication and stakeholder management
  • Platform proficiency and understanding of industry trends
  • Problem-solving and organizational skills

Application Tips:

  • Highlight relevant campaign management experience and client servicing skills
  • Demonstrate a strong understanding of social ad targeting, budget management, and creative strategies
  • Showcase proficiency in Meta, TikTok, and LinkedIn Ads platforms
  • Prepare examples of past campaign performance and data-driven insights

ATS Keywords: Paid Social, Campaign Management, Client Servicing, Ad Performance Optimization, Social Ad Targeting, Budget Management, Meta Ads, TikTok Ads, LinkedIn Ads

ASSUMPTION: The interview process for this role is designed to assess campaign management and optimization skills, client communication, and platform proficiency. Successful candidates will demonstrate a strong understanding of paid social advertising and relevant industry trends.

πŸ› οΈ Tools & Technologies

  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Meta, TikTok, and LinkedIn Ads platforms, as well as data analysis and visualization tools to optimize campaign performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Putting people above all else
  • Celebrating diversity and fostering openness
  • Encouraging conversations around what makes us different

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative and team-oriented work environment?
  • Are you comfortable engaging with clients and discussing performance metrics?
  • Can you adapt to changes in paid social platforms and industry trends?

ASSUMPTION: GR0 values a collaborative and team-oriented work environment, with a focus on data-driven decision-making and adaptability. Successful candidates will be comfortable engaging with clients and adapting to changes in the paid social advertising landscape.

⚠️ Potential Challenges

  • Managing multiple client accounts or a high volume of MRR
  • Keeping up with changes in paid social platforms and industry trends
  • Balancing client communication and campaign optimization responsibilities
  • Adapting to a remote work environment, if preferred

ASSUMPTION: This role presents challenges in managing multiple client accounts or a high volume of MRR, keeping up with changes in paid social platforms, and balancing client communication and campaign optimization responsibilities. Successful candidates will be adaptable and comfortable working in a remote environment, if preferred.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on paid social advertising and client servicing
  • Industry-specific context: Paid social advertising is a growing and dynamic field, with constant changes in platform best practices and audience behavior
  • Career path comparison: This role offers opportunities for growth and development within the company, as well as the chance to expand skills and expertise in other areas of digital marketing

ASSUMPTION: This role differs from related positions in its focus on paid social advertising and client servicing, with a dynamic and growing industry context. Career paths within the company offer opportunities for growth and development in digital marketing.

πŸ“ Sample Projects

  • Managing a paid social campaign for an e-commerce client, optimizing ad placements, targeting, and creative to improve engagement and ROI
  • Conducting A/B testing and audience segmentation to enhance campaign performance for a B2B client
  • Presenting data-driven insights and recommendations to a client, based on campaign analysis and attribution reporting

ASSUMPTION: Sample projects for this role may include managing paid social campaigns, conducting A/B testing and audience segmentation, and presenting data-driven insights to clients based on campaign analysis and attribution reporting.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and collaboration style for this role?
  • How does GR0 support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does GR0 approach work-life balance for remote employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about team structure, collaboration style, growth and development opportunities, priorities, work-life balance, and challenges specific to the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant campaign management experience and client servicing skills
  • Prepare a cover letter demonstrating your understanding of paid social advertising and enthusiasm for the role
  • Prepare examples of past campaign performance and data-driven insights to showcase during the interview
  • Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.