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Campaign Manager, Programmatic Sales Operations

NBCUniversal
Full-time
On-site
New York, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Manager, Programmatic Sales Operations

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 days per week in office)

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing the lifecycle of programmatic deals, ensuring digital assets meet specifications
  • Leading live troubleshooting calls with clients to resolve spec issues
  • Collaborating with sales, planning, and operations teams to ensure smooth campaign execution
  • Analyzing trends in creative failures across various ad distributors/DSPs
  • Managing indirect demand programmatic business, working with external partners

ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to thrive in a fast-paced environment. Familiarity with programmatic advertising and ad servers is essential.

πŸ“‹ Key Responsibilities

βœ… Lead live troubleshooting calls with clients to provide spec resolution

βœ… Attend weekly POD meetings to ensure sales, planning, and operations are in lockstep

βœ… Setup regularly cadenced reporting to identify trends amongst creative failures within various ad distributors/ DSPs

βœ… Ensure media is delivered to published specifications and lead time

βœ… Direct interaction with Programmatic Sales Team and Clients to ensure campaign fulfillment

βœ… Functional knowledge on trafficking programmatic deals in FreeWheel, OperativeOne, and Google Ad Manager

βœ… Must be self-motivated and able to work independently as well as part of a team

βœ… Ability to multitask and efficiently manage priorities is critical

βœ… Must be organized and detail-oriented with great attention to accuracy

ASSUMPTION: This role involves a high degree of client interaction and requires strong communication skills. The ability to manage multiple tasks and prioritize effectively is crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 1+ years of experience in Sales Operations

Required Skills:

  • Familiarity with programmatic advertising
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel)
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Detail-oriented and ability to thrive in a fast-paced environment

Preferred Skills:

  • Prior experience trafficking in an ad server (Google Ad Manager, FreeWheel)
  • Excellent client relationship & interpersonal skills

ASSUMPTION: While a bachelor's degree is preferred, equivalent experience in Sales Operations will also be considered. Familiarity with ad servers and programmatic advertising is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $85,000

Benefits:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k)
  • Paid Leave
  • Tuition Reimbursement
  • Discounts
  • Perks

Working Hours: Full-time, typically 40 hours per week, with flexibility for live events

ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. Benefits are comprehensive and include medical, dental, and vision insurance, as well as retirement and education assistance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. NBCUniversal is a subsidiary of Comcast Corporation, focusing on creating and distributing world-class content across various platforms.

Company Size: 10,001+ employees. As a large organization, NBCUniversal offers extensive resources and opportunities for growth and development.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. It has since grown to become a leading entertainment and news company.

Company Description:

  • Creates world-class content for film, television, streaming, and theme parks
  • Owns and operates leading entertainment and news brands, including NBC, MSNBC, CNBC, and Telemundo
  • Strives for diversity, equity, and inclusion, fostering a supportive and embracing culture

Company Specialties:

  • Content creation and distribution
  • Advertising sales and operations
  • Theme park experiences
  • News and information services

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal's size and diversity allow for numerous opportunities for career growth and development. Its focus on content creation and distribution makes it an attractive employer for those interested in the entertainment industry.

πŸ“Š Role Analysis

Career Level: Early to mid-career. This role is suitable for candidates with 1-2 years of experience in Sales Operations, looking to grow their career in advertising and marketing.

Reporting Structure: This role reports directly to the Programmatic Sales Operations Manager and works closely with sales, planning, and operations teams.

Work Arrangement: Hybrid, with a minimum of three days per week in the office. This arrangement offers flexibility while maintaining a collaborative work environment.

Growth Opportunities:

  • Advancement within the Advertising Platforms & Operations team
  • Expansion into other areas of NBCUniversal's business, such as content creation or distribution
  • Potential to work on high-profile campaigns and events

ASSUMPTION: This role offers opportunities for growth and development within NBCUniversal's advertising operations. With a strong performance, candidates may advance to management or specialist roles within the team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Corporate office environment with a hybrid work arrangement

Office Location(s): 1221 Avenue of The Americas, New York, NY 10020

Geographic Context:

  • New York City is a major media hub, offering numerous networking and professional development opportunities
  • The office is located in Midtown Manhattan, providing easy access to public transportation and amenities
  • The city's vibrant culture and diverse population contribute to a dynamic work environment

Work Schedule: Full-time, typically 40 hours per week, with flexibility for live events

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility. The office location in Midtown Manhattan provides easy access to public transportation and numerous amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a member of the HR team
  • In-person interview with the hiring manager and/or team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Problem-solving skills and attention to detail
  • Communication and interpersonal skills
  • Familiarity with programmatic advertising and ad servers
  • Ability to thrive in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Demonstrate your understanding of programmatic advertising and ad servers in your application materials
  • Prepare examples of your problem-solving skills and ability to manage multiple tasks

ATS Keywords: Programmatic, Sales Operations, Campaign Management, Ad Server, Troubleshooting, Client Relationship, Digital Media, Microsoft Office Suite

ASSUMPTION: NBCUniversal's application process is thorough and designed to assess candidates' skills and cultural fit. Demonstrating relevant experience and skills in your application materials is crucial for success.

πŸ› οΈ Tools & Technologies

  • FreeWheel
  • OperativeOne
  • Google Ad Manager
  • Microsoft Office Suite (Outlook, PowerPoint, Excel)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable using ad servers and Microsoft Office Suite for day-to-day tasks.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion
  • Excellence
  • Integrity
  • Creativity
  • Collaboration

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you handle multiple tasks and prioritize effectively in a fast-paced environment?
  • Can you provide an example of a time when you resolved a complex problem for a client?
  • How do you approach learning new tools and technologies, such as ad servers?

ASSUMPTION: NBCUniversal values a diverse, inclusive, and collaborative work environment. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple tasks and priorities in a fast-paced environment
  • Resolving complex client issues under tight deadlines
  • Adapting to changes in the programmatic advertising landscape
  • Working with various external partners and ad distributors/DSPs

ASSUMPTION: This role presents unique challenges that require strong problem-solving skills, adaptability, and the ability to thrive in a fast-paced environment. Candidates should be comfortable managing multiple tasks and prioritizing effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on programmatic guaranteed and private marketplace deals, both domestically and globally
  • Compared to other advertising operations roles, this position requires a strong understanding of programmatic advertising and ad servers
  • Career progression may involve moving into management or specialist roles within the team or exploring other areas of NBCUniversal's business

ASSUMPTION: This role is unique in its focus on programmatic guaranteed and private marketplace deals. Candidates should have a strong understanding of programmatic advertising and ad servers to be successful in this role.

πŸ“ Sample Projects

  • Managing a high-profile programmatic campaign for a major brand, ensuring all assets meet published specifications
  • Analyzing trends in creative failures across various ad distributors/DSPs to optimize campaign performance
  • Collaborating with the sales team to develop and implement a new process for managing indirect demand programmatic business

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Campaign Manager, Programmatic Sales Operations. Candidates should be prepared to manage complex projects and collaborate effectively with internal and external partners.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day in this role and how you would prioritize your tasks?
  • How does the Programmatic Sales Operations team collaborate with other departments, such as sales and planning?
  • What opportunities are there for growth and development within the Advertising Platforms & Operations team?
  • How does NBCUniversal support work-life balance for employees in this role?
  • Can you provide an example of a time when the company adapted to changes in the programmatic advertising landscape?

ASSUMPTION: These interview questions are designed to help candidates understand the day-to-day responsibilities, team dynamics, and growth opportunities within this role. Candidates should prepare thoughtful questions to demonstrate their interest in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills, including your familiarity with programmatic advertising and ad servers
  • Prepare examples of your problem-solving skills and ability to manage multiple tasks
  • Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.