Campaign Program and Events Marketing Manager - Japan

📌 Core Information

🔹 Job Title: Campaign Program and Events Marketing Manager - Japan

🔹 Company: Snowflake

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline creation and revenue growth in the Japanese market through targeted marketing programs
• Collaborating with leadership to develop and execute strategies
• Managing multiple projects simultaneously
• Working with cross-functional teams and stakeholders

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects effectively.

📋 Key Responsibilities

✅ Develop and execute Go-to-Market strategies for the Japanese market

✅ Plan and execute multi-channel marketing campaigns (digital and physical events, email marketing, social media campaigns, etc.)

✅ Collaborate with sales, product marketing, PR, and other teams to enhance brand recognition and customer engagement

✅ Manage marketing budgets and vendor relationships

✅ Measure and analyze campaign performance to optimize ROI and inform future investment decisions

ASSUMPTION: This role requires strong analytical skills and the ability to translate data insights into actionable strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field (or equivalent experience)

Experience: 10+ years of B2B marketing experience in the enterprise software/SaaS industry, with a strong focus on multi-channel initiatives

Required Skills:

• Fluency in Japanese and business-level English
• Proven track record of success in driving pipeline creation and revenue growth
• Experience managing large-scale events (1000+ attendees)
• Strong project management and stakeholder communication skills

Preferred Skills:

• Experience with Salesforce, Marketo, WordPress, and Zoom
• Knowledge of cloud infrastructure, cloud applications, data science, and analytics platforms
• Global mindset and ability to work effectively in a diverse team

ASSUMPTION: Given the role's focus on the Japanese market, proficiency in the local language and culture is crucial.

💰 Compensation & Benefits

Salary Range: ¥15,000,000 - ¥20,000,000 per year (Based on industry standards for a senior marketing role in Tokyo)

Benefits:

• Free lunch (Tuesday-Friday)
• 401K and RSU (Restricted Stock Units)
• Phone and gym allowances
• 3 days of summer vacation and year-end holiday
• Paid parental leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Tokyo. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake is a leading cloud-based data warehousing company that provides a global network for thousands of organizations to mobilize data with near-unlimited scale, concurrency, and performance.

Company Size: Snowflake is a large enterprise with 5,001-10,000 employees globally, offering a dynamic and collaborative work environment.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, enabling organizations to share data, build apps, and power their businesses with AI.
• The company offers a global network where thousands of organizations can mobilize data with near-unlimited scale, concurrency, and performance.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: Snowflake.com

ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for professionals in these fields.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and expertise in B2B marketing.

Reporting Structure: The Campaign Program and Events Marketing Manager will report directly to the leadership team and collaborate with various cross-functional teams.

Work Arrangement: This role is on-site, requiring regular presence in the Tokyo office.

Growth Opportunities:

• Potential to expand the role's scope as the Japanese market grows
• Opportunities to work on high-impact projects and drive business growth
• Possibility to develop leadership skills by managing and mentoring junior team members

ASSUMPTION: Given Snowflake's rapid growth, there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Snowflake's Tokyo office is a modern, collaborative workspace with a focus on employee well-being.

Office Location(s): 2-2-1 Yaesu, 30F Yaesu Central Tower, Tokyo Midtown Yaesu, Chuo-ku, Tokyo 104-0028, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business ecosystem and numerous networking opportunities.
• The office is conveniently located near public transportation, making it easily accessible.
• The surrounding area offers a wide range of dining, shopping, and entertainment options.

Work Schedule: The work schedule is Monday-Friday, with core hours from 9:00 AM to 6:00 PM (with flexibility for remote work as needed).

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution
• Project management and stakeholder communication
• Data analysis and ROI optimization
• Cultural fit and alignment with Snowflake's values

Application Tips:

• Highlight your experience driving pipeline creation and revenue growth in B2B marketing roles.
• Demonstrate your ability to manage large-scale events and collaborate effectively with cross-functional teams.
• Showcase your analytical skills and ability to translate data insights into actionable strategies.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: B2B Marketing, Campaign Management, Event Management, Multi-Channel Marketing, Pipeline Creation, Revenue Growth, Stakeholder Communication, Data Analysis, ROI Optimization, Japanese Language, Business-Level English

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on the candidate's ability to drive results in a dynamic and fast-paced environment.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• WordPress
• Zoom
• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used for marketing campaigns, project management, and internal communication.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Performance
• Inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
• Are you fluent in Japanese and business-level English, and can you effectively communicate with a diverse range of stakeholders?
• Do you have a proven track record of driving pipeline creation and revenue growth in B2B marketing roles?

ASSUMPTION: Snowflake values candidates who are results-driven, collaborative, and adaptable, with a strong focus on customer success and innovation.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong time management and prioritization skills.
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
• Collaborating effectively with cross-functional teams may require strong communication and stakeholder management skills.
• Driving pipeline creation and revenue growth in the Japanese market may require a deep understanding of local cultural nuances and market trends.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a deep understanding of the local market and cultural context.

📈 Similar Roles Comparison

• This role is unique in its focus on driving pipeline creation and revenue growth in the Japanese market through targeted marketing programs.
• Compared to other marketing roles, this position requires a higher level of autonomy and project management skills.
• Career advancement opportunities may be more limited in this role, as it is a senior-level position with a specific focus on the Japanese market.

ASSUMPTION: Candidates should carefully consider their career goals and whether this role aligns with their long-term aspirations before applying.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive pipeline creation and revenue growth in the Japanese market
• Managing a large-scale event (1000+ attendees) and collaborating with cross-functional teams to ensure its success
• Analyzing campaign performance data and optimizing ROI to maximize marketing investment

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've managed, and how you overcame any obstacles?
• How do you prioritize and manage multiple projects simultaneously, and how do you ensure that each project stays on track?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or feedback from stakeholders?
• How do you measure and optimize the ROI of your marketing campaigns, and can you share an example of a successful optimization strategy?
• What steps do you take to ensure effective collaboration and communication with cross-functional teams, and how do you handle any conflicts or disagreements that may arise?

ASSUMPTION: These questions are designed to assess the candidate's problem-solving skills, adaptability, and ability to work effectively in a dynamic and fast-paced environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your past marketing campaigns, including data on their performance and ROI.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.