📌 Core Information
🔹 Job Title: Campaign Specialist - Customer Marketing
🔹 Company: Unit4
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time, Temporary (12-month interim position)
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning, creation, and execution of global marketing campaigns targeting existing customers
- Cross-selling campaigns for Finance, Procurement, IT, and HR audiences, as well as initiatives around SaaS solutions and customer migration to the cloud
- Collaboration with global and regional marketing teams, as well as other departments such as the Global Demand Center, ABM Centre of Excellence, communications Team, Events Team, and product marketing teams
- Project management of multiple global campaigns, including content creation and execution
- Tracking, monitoring, and reporting on campaign performance to optimize and identify gaps
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The successful candidate will be comfortable working in a global, collaborative team environment and have experience with marketing automation tools such as Marketo and 6sense.
📋 Key Responsibilities
✅ Project manage multiple global campaigns, coordinating content creation such as factsheets, videos, whitepapers, landing pages, and email nurtures at an operational level
✅ Work with various business stakeholders and solution experts across the business on campaign structure and content creation definitions
✅ Work with global and regional marketing teams on campaign localizations and execution
✅ Build up and execute on webinars for the existing customer base, with end-to-end project management ownership
✅ Support customer communication and content, including newsletters, community articles, blogs, and email campaigns
✅ Track, monitor, and report on progress toward quarterly and annual goals; continuously analyze campaign performance to optimize and identify gaps
✅ Oversee database of existing customer accounts and the key roles within them, including augmenting and expanding contact and account data
✅ Communicate key programs and assets to internal stakeholders as requested, across multiple departments
✅ Getting things done
ASSUMPTION: The role requires a high level of operational involvement, with a focus on designing and managing a high-quality global customer campaign mix, driven by relevant and engaging content, through the digital marketing tech-stack.
🎯 Required Qualifications
Education: Bachelor's degree required, preferably within marketing or similar
Experience: Minimum 3 years of campaign management experience, ideally in a B2B cloud software company
Required Skills:
- Strong writing skills in English; additional European language skills are a plus
- Understanding of marketing performance metrics, and B2B pipeline processes
- Comfortable exploring and adopting new digital marketing technologies
- Ability to leverage data and analytics for campaign enhancements
- Strong project management skills, with experience of managing multiple projects in parallel
- Highly structured, process-oriented, and organized working style
- Experience of project management tools
- Experience with marketing automation tools such as Marketo and 6sense is required
Preferred Skills:
- Previous sales, demand generation, or customer success experience in a B2B cloud software company
- Experience of ERP, HR, Procurement and Finance solution B2B marketing
- Experience with CRM systems such as Microsoft Dynamics
ASSUMPTION: While a background in marketing is essential, the ideal candidate will also have a strong understanding of customer success principles and be able to align marketing efforts with customer needs and preferences.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on market research for similar roles in Lisbon)
Benefits:
- Uncapped Time Off Policy
- Remote Working Opportunities
- Learning & Development Opportunities
- Talent Program for High Performers
- Corporate Social Responsibility Initiatives
- Diversity Program
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Enterprise Resource Planning (ERP) solutions for mid-market people-centric organizations
Company Size: Medium (1,001-5,000 employees), which means the company is large enough to offer diverse opportunities and resources but still maintains a relatively flat organizational structure
Founded: 1980, with a rich history in ERP software development and a strong focus on customer success
Company Description:
- Unit4 is a fast-paced growth cloud company, changing the game in ERP for mid-market people-centric organizations
- They are on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry
- Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions, focusing on delivering a better people experience so people can spend time on meaningful high value work they live for
Company Specialties:
- Enterprise Resource Planning (ERP)
- Human Capital Management (HCM)
- Financial Planning & Analysis (FP&A)
- Source to Contract
- Public Sector, Nonprofit, and Higher Education solutions
- Professional Services
Company Website: http://www.unit4.com
ASSUMPTION: Unit4 is a well-established company with a strong focus on customer success and employee development. They offer a dynamic work environment with opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Global Customer Marketing Director and collaborates closely with various teams such as the Global Demand Center, ABM Centre of Excellence, communications Team, Events Team, regional field marketing, and product marketing teams
Work Arrangement: Remote OK, with flexible scheduling options and the opportunity to work from the Lisbon office or remotely
Growth Opportunities:
- Talent program for high performers, offering a platform for high potential talent to accelerate their careers
- Ongoing monthly learning & development opportunities
- Potential for career progression within the marketing department or the broader organization
ASSUMPTION: This role offers a unique opportunity to gain experience in global customer marketing and contribute to the success of a dynamic, growing organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office in Lisbon and remote work options
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
Work Schedule: 40 hours per week, with flexible scheduling options and the opportunity to work remotely
ASSUMPTION: Lisbon offers a dynamic and multicultural work environment, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Global Customer Marketing Director
- In-depth interview with the Global Customer Marketing Director and other team members
- Final interview with the Global Customer Marketing Director and other senior stakeholders
Key Assessment Areas:
- Campaign management experience and skills
- Project management skills and experience
- Understanding of marketing performance metrics and B2B pipeline processes
- Ability to work effectively in a global, collaborative team environment
- Alignment with Unit4's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your campaign management experience and skills, as well as your project management experience and ability to work effectively in a global team environment
- Provide specific examples of your experience with marketing automation tools such as Marketo and 6sense, as well as your experience with CRM systems such as Microsoft Dynamics
- Demonstrate your understanding of Unit4's company values and culture, and explain how your personal values align with those of the organization
ATS Keywords: Campaign Management, Digital Marketing, Project Management, Marketing Automation, CRM, B2B Marketing, Customer Journey, Performance Metrics, Global Marketing, Customer Marketing
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Marketo
- 6sense
- Microsoft Dynamics
- Other digital marketing tech-stack tools, as needed
ASSUMPTION: The successful candidate will be comfortable learning and adopting new digital marketing technologies as needed to optimize customer engagement.
👔 Cultural Fit Considerations
Company Values:
- Be genuine
- Be customer-obsessed
- Be innovative
- Be collaborative
- Be accountable
Work Style:
- Dynamic and fast-paced work environment
- Global, collaborative team structure
- Focus on results, not hours worked or location
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you align with Unit4's company values, particularly "be genuine" and "be customer-obsessed"?
- Are you comfortable working in a dynamic, global team environment with a strong focus on collaboration and accountability?
- Do you thrive in a fast-paced work environment with a focus on results and continuous improvement?
ASSUMPTION: Unit4 is a values-driven organization, and candidates should be prepared to demonstrate their alignment with the company's core values throughout the interview process.
⚠️ Potential Challenges
- Managing multiple global campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- Working with various business stakeholders and solution experts across the business, requiring strong communication and collaboration skills
- Keeping up with the latest digital marketing technologies and trends, requiring a continuous learning mindset
- Adapting to a dynamic and fast-paced work environment, with a focus on results and continuous improvement
ASSUMPTION: The successful candidate will be comfortable managing multiple projects simultaneously, working effectively in a global team environment, and adapting to a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on customer marketing and cross-selling campaigns, as well as its global scope and collaborative team structure
- Industry-specific context: Unit4's focus on ERP solutions for mid-market people-centric organizations sets this role apart from other marketing roles in the software development industry
- Career path comparison: This role offers a unique opportunity to gain experience in global customer marketing and contribute to the success of a dynamic, growing organization, with potential for career progression within the marketing department or the broader organization
ASSUMPTION: This role offers a unique opportunity to gain experience in global customer marketing and contribute to the success of a dynamic, growing organization, with potential for career progression within the marketing department or the broader organization.
📝 Sample Projects
- Developing and executing a global cross-selling campaign targeting Finance, Procurement, IT, and HR audiences, with a focus on driving customer engagement and adoption of Unit4's SaaS solutions
- Creating and executing a customer migration campaign to drive customer adoption of Unit4's cloud-based ERP solutions, with a focus on improving customer satisfaction and retention
- Building and executing a webinar series for Unit4's existing customer base, with a focus on driving customer engagement and education around Unit4's latest products and features
ASSUMPTION: The successful candidate will have experience developing and executing marketing campaigns, as well as a strong understanding of customer success principles and the ability to align marketing efforts with customer needs and preferences.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at Unit4, and how this role fits into that process?
- How does the Global Customer Marketing team collaborate with other teams, such as the Global Demand Center, ABM Centre of Excellence, communications Team, Events Team, regional field marketing, and product marketing teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unit4 support the professional development and growth of its employees, particularly in the marketing department?
- What is the work-life balance like at Unit4, and how does the company support employee well-being?
ASSUMPTION: The interview process for this role is an opportunity to gain a deeper understanding of Unit4's company culture, as well as the specific responsibilities and expectations of the Campaign Specialist - Customer Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unit4 job portal
- Tailor your resume and cover letter to highlight your campaign management experience and skills, as well as your project management experience and ability to work effectively in a global team environment
- Prepare for your interview by researching Unit4's company values and culture, and demonstrating your alignment with those values throughout the interview process
- Follow up with the Global Customer Marketing Director within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
