Customer Marketing Manager, Racing

📌 Core Information

🔹 Job Title: Customer Marketing Manager, Racing

🔹 Company: FanDuel

🔹 Location: New York, NY, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving customer retention and marketing initiatives for FanDuel Racing products
• Collaborating with multiple departments to optimize retention programs
• Leveraging customer data to enhance marketing strategies and drive revenue growth
• Managing the lifecycle of Racing retention campaigns from ideation to execution to evaluation

ASSUMPTION: This role requires a strong understanding of marketing and commercial metrics, as well as the ability to thrive in a fast-paced environment and adapt to changes quickly.

📋 Key Responsibilities

✅ Own and oversee the lifecycle of all Racing retention campaigns, working closely with commercial, analytics, marketing technology, operations, and creative stakeholders, from ideation to execution to evaluation

✅ Work with a team of Customer Marketing professionals in optimizing our retention programs, exploring opportunities to ideate, test and implement innovative customer programs

✅ Build and manage a monthly marketing plan to achieve key business objectives

✅ Leverage customer data to analyze and validate campaign strategy and develop insights to enhance new customer lifecycle journeys that drive key business results

✅ Drive a test & learn approach: create and manage the testing plans and framework, and ensure results are documented, shared and implemented

✅ Advise on new customer acquisition offer execution, analysis and iteration

✅ Develop extensive knowledge of our data architecture and understand how it impacts customer segmentation and marketing enablement to enhance the customer journey

✅ Drive forward a personalized, real-time automation strategy, communicating with users at the right time using relevant data points and channels

✅ Partner with key stakeholders to collaborate on campaigns, create meaningful customer experiences and maintain a continuous feedback loop to enhance and build upon current programs

✅ Serve as a subject-matter expert and key decision maker, advising business stakeholders on marketing best practices, including promotional and channel strategy for users across multiple products

✅ Continually seek opportunities to enhance communications and promotional strategy within customer journey

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to prioritize and execute on multiple projects across various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years experience in marketing, commercial or strategy roles

Required Skills:

• Strong understanding of marketing and commercial metrics
• Strong design thinking skills and effective at project management
• Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders
• Results oriented and metrics driven, with the need to be objective and measure performance
• Strong analytical approach to decision making with experience of delivering against business outcomes
• Collaborative team player, proactive thinker, and pragmatic problem-solver
• Ability to thrive in a fast-paced environment and adapt to changes quickly

Preferred Skills:

• Enthusiasm or experience in technology, sports, or gaming categories

ASSUMPTION: Candidates with experience in customer retention, marketing strategy, or related fields may be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $103,000 - $129,000 USD per year, dependent on relevant experience, location, business needs, and market demand

Benefits:

• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• 401(k) matching program
• Paid personal time off and 14 paid company holidays
• Paid sick time in accordance with all applicable state and federal laws
• Annual bonus and long-term incentive opportunities (based on performance)
• Commuter benefits
• Pet insurance

Working Hours: Full-time, with a hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the factors listed.

📌 Applicant Insights

🔍 Company Context

Industry: FanDuel operates in the entertainment industry, specifically in the sports betting and gaming sector. The company is known for its innovative sports-tech entertainment platform and is the premier gaming destination in North America.

Company Size: FanDuel has 1,001-5,000 employees, making it a mid-sized company. This size allows for a diverse range of opportunities and a collaborative work environment.

Founded: FanDuel was founded in 2009 and has since grown to become a leading sports betting and gaming company, with a presence across the United States, Canada, and Puerto Rico.

Company Description:

• FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues.
• The company consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino, and TVG.
• FanDuel Group is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.

Company Specialties:

• Sports betting
• Daily fantasy sports
• Advance-deposit wagering
• Gaming
• Entertainment

Company Website: https://www.fanduel.careers/

ASSUMPTION: FanDuel's focus on innovation and customer experience makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Customer Marketing Manager reports directly to the Head of Customer Marketing and works closely with various departments, including Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, VIP, and Customer Service.

Work Arrangement: This role follows a hybrid work arrangement, with employees working both on-site and remotely.

Growth Opportunities:

• Advancement to senior management or leadership roles within the Customer Marketing department or other departments within the company
• Expansion of responsibilities and influence within the organization
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: FanDuel's headquarters is located in New York City, with additional offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.

Office Location(s): New York, NY, United States

Geographic Context:

• New York City is a major metropolitan area with a diverse population and a vibrant cultural scene
• The city offers numerous opportunities for professional networking and personal growth
• FanDuel's offices are located in the heart of the city, providing easy access to public transportation and amenities

Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote)

ASSUMPTION: FanDuel's offices provide a modern and collaborative work environment, with opportunities for employees to connect and engage with one another.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the Head of Customer Marketing

Key Assessment Areas:

• Marketing and commercial metrics knowledge
• Analytical and problem-solving skills
• Project management and organizational skills
• Collaboration and communication skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of FanDuel's business and the racing industry
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Customer Marketing, Racing, Retention, Campaign Management, Marketing Strategy, Data Analysis, Stakeholder Collaboration, Hybrid Work, New York, FanDuel

ASSUMPTION: FanDuel's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: FanDuel uses industry-standard marketing and project management tools to streamline workflows and enhance collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in marketing?
• Can you describe a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
• How do you prioritize and manage multiple projects with competing deadlines and stakeholders?

ASSUMPTION: FanDuel values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced and dynamic environment
• Adapting to changes in the racing industry and FanDuel's business
• Balancing on-site and remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on prioritization and time management.

📈 Similar Roles Comparison

• This role is unique in its focus on customer retention and marketing for FanDuel Racing products, but shares similarities with other customer marketing and retention roles within the gaming and entertainment industries
• FanDuel's mid-sized company structure offers a balance between the agility of a startup and the resources and stability of a larger organization
• Career progression in this role may involve moving into senior management or leadership positions within the Customer Marketing department or other departments within the company

ASSUMPTION: This role offers a unique opportunity to specialize in customer retention and marketing for a specific product within a growing and innovative company.

📝 Sample Projects

• Developing and executing a customer retention campaign for a new FanDuel Racing product launch
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with stakeholders to enhance the customer journey and improve customer satisfaction

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work involved in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall customer marketing strategy for FanDuel Racing products?
• What are the key priorities for this role in the first 90 days?
• How does FanDuel support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does FanDuel address them?
• How does FanDuel measure the success of its customer retention and marketing initiatives?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research FanDuel's business and the racing industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.