📌 Core Information
🔹 Job Title: Campaign Specialist - Customer Marketing
🔹 Company: Unit4
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time, Temporary (12-month interim)
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Lisbon, Portugal)
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and executing global marketing campaigns targeting existing customers
- Collaborating with global teams and regions to manage campaign content and localization
- Project managing webinars and supporting customer communication efforts
- Analyzing campaign performance and optimizing results
- Expanding and maintaining customer account data
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Successful candidates will have experience in campaign management, digital marketing, and project management tools.
📋 Key Responsibilities
✅ Project manage multiple global campaigns with global teams and regions
✅ Coordinate campaign content creation such as factsheets, videos, whitepapers, landing pages, and email nurtures
✅ Work with various business stakeholders and solution experts on campaign structure and content creation definitions
✅ Build up and execute webinars for the existing customer base, with end-to-end project management ownership
✅ Support customer communication and content, including newsletters, community articles, blogs, and email campaigns
✅ Track, monitor, and report on progress toward quarterly and annual goals; continuously analyze campaign performance to optimize and identify gaps
✅ Oversee database of existing customer accounts and the key roles within them, including augmenting and expanding contact and account data
✅ Communicate key programs and assets to internal stakeholders as requested, across multiple departments
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree required, preferably within marketing or a similar field
Experience: Minimum 3 years of campaign management experience, ideally in a B2B cloud software company
Required Skills:
- Strong writing skills in English; additional European language skills are a plus
- Ability to leverage data and analytics for campaign enhancements
- Strong project management skills, with experience of managing multiple projects in parallel
- Experience with marketing automation tools such as Marketo and 6sense
- Understanding of marketing performance metrics, and B2B pipeline processes
Preferred Skills:
- Experience in field marketing roles
- Previous sales, demand generation, or customer success experience in a B2B cloud software company
- Experience with ERP, HR, Procurement, and Finance solution B2B marketing
- Experience with CRM systems such as Microsoft Dynamics
ASSUMPTION: Candidates with experience in B2B cloud software marketing and a strong understanding of marketing performance metrics will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a marketing role with 2-5 years of experience in Lisbon, Portugal)
Benefits:
- Uncapped Time Off Policy
- Remote Working Opportunities
- Learning & Development Opportunities
- Talent Program for High Performers
- Corporate Social Responsibility Initiatives
- Diversity Program
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a marketing role with 2-5 years of experience in Lisbon, Portugal. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Enterprise Resource Planning (ERP) solutions for mid-market organizations
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and a diverse range of teams
Founded: Unit4 was founded in 1980, with a rich history in ERP software and a focus on people-centric organizations
Company Description:
- Unit4's next-generation ERP solutions power many of the world's mid-market organizations, bringing together the capabilities of Financials, Procurement, Project Management, HR, and FP&A to share real-time information and deliver greater insights
- The company believes that people-centric organizations do great things when their people can do great work, and it serves over 5,100 customers across various industries
- Unit4 is committed to corporate social responsibility and has initiatives such as Act4Good and a diversity program called Diversity4U
Company Specialties:
- Enterprise Resource Planning (ERP)
- Human Capital Management (HCM)
- Financial Planning & Analysis (FP&A)
- Source to Contract
- Public Sector and Nonprofit
- Higher Education and Professional Services
Company Website: http://www.unit4.com
ASSUMPTION: Unit4 is a well-established company with a strong focus on people-centric organizations and a commitment to corporate social responsibility.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports to the Global Customer Marketing Director and collaborates with various teams such as the Global Demand Center, ABM Centre of Excellence, communications Team, regional field marketing, and product marketing teams
Work Arrangement: On-site in Lisbon, Portugal, with remote work opportunities
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact campaigns and gain exposure to various teams and stakeholders
- Access to learning and development opportunities to enhance skills and advance career
ASSUMPTION: This role offers growth opportunities through exposure to various teams, high-impact campaigns, and learning and development programs.
🌍 Location & Work Environment
Office Type: On-site office in Lisbon, Portugal, with remote work opportunities
Office Location(s): Unit4's Lisbon office is located at Rua Tomás da Fonseca, Torre A, 1º piso, Lisboa, 1600-209, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its historic sites, vibrant culture, and coastal location
- The city offers a high quality of life, with a mix of urban and natural environments
- Lisbon has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The Lisbon office provides a collaborative and dynamic work environment, with opportunities for remote work and a high quality of life in the city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Global Customer Marketing Director and other team members
- Final interview with the Global Customer Marketing Director and/or other senior leaders
Key Assessment Areas:
- Campaign management experience and skills
- Project management skills and experience
- Communication and collaboration skills
- Understanding of marketing performance metrics and B2B pipeline processes
- Alignment with Unit4's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant campaign management, project management, and marketing skills
- Demonstrate your understanding of marketing performance metrics and B2B pipeline processes
- Showcase your ability to work collaboratively and effectively with various teams and stakeholders
ATS Keywords: Campaign Management, Digital Marketing, Project Management, Content Creation, Customer Communication, Data Analysis, B2B Marketing, Marketing Automation, CRM Systems, Storytelling, Customer Journey, Performance Metrics, Collaboration, SaaS Solutions, Finance, Procurement, HR
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills and experience in their application materials.
🛠️ Tools & Technologies
- Marketo
- 6sense
- Microsoft Dynamics (CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Pardot)
ASSUMPTION: Candidates should have experience with marketing automation tools such as Marketo and 6sense, as well as project management tools to effectively manage multiple campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Be Genuine
- Be Curious
- Be Collaborative
- Be Ambitious
- Be Responsible
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Strong communication and project management skills
Self-Assessment Questions:
- Do you align with Unit4's company values, particularly "Be Genuine" and "Be Collaborative"?
- Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
- Do you have strong project management skills and experience managing multiple projects in parallel?
ASSUMPTION: Candidates who align with Unit4's company values and have strong project management skills and experience will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple global campaigns simultaneously, requiring strong organizational skills and attention to detail
- Collaborating with various teams and stakeholders, necessitating strong communication and project management skills
- Working in a fast-paced, dynamic environment, which may require adaptability and flexibility
- Expanding and maintaining customer account data, which may involve data entry and upkeep tasks
ASSUMPTION: Successful candidates will be able to manage multiple projects effectively, collaborate with various teams, and adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- This role focuses on customer marketing campaigns, while other marketing roles may focus on demand generation, product marketing, or brand marketing
- Customer marketing roles often require a strong understanding of customer needs and preferences, as well as experience with customer communication and engagement strategies
- Career progression in customer marketing may involve moving into senior marketing roles, such as Customer Marketing Manager or Director, or exploring other areas of marketing or the business
ASSUMPTION: Candidates should consider the unique aspects of customer marketing and how this role compares to other marketing positions when evaluating their career goals and fit for this opportunity.
📝 Sample Projects
- Developing and executing a global campaign targeting existing customers in the finance industry, including content creation, localization, and execution
- Managing a webinar project from start to finish, including planning, promotion, execution, and follow-up
- Analyzing campaign performance data to identify trends, optimize results, and make data-driven recommendations for future campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on campaign management, project management, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign mix for this role and how campaigns are prioritized and managed?
- How does this role collaborate with other marketing teams, such as the Global Demand Center and ABM Centre of Excellence?
- What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?
- What opportunities are there for growth and development within the Global Customer Marketing Team and Unit4 more broadly?
- How does Unit4 support work-life balance and employee well-being, particularly for employees working remotely?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant campaign management, project management, and marketing skills
- Prepare examples of your campaign management experience and results, demonstrating your ability to manage multiple projects and drive campaign success
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
