(Canada) Growth Insights Manager

📌 Core Information

🔹 Job Title: Growth Insights Manager

🔹 Company: PointClickCare

🔹 Location: Remote, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Analyzing campaign performance trends to provide actionable insights that support growth strategies
• Managing insights strategy and performing analysis on customer responses to marketing messages and content
• Collaborating with cross-functional teams to optimize marketing campaigns and drive growth
• Developing data-driven recommendations and presenting them to leadership to mobilize teams towards execution

ASSUMPTION: This role requires a strong background in digital B2B marketing analytics and a deep understanding of marketing analytics technology and revenue marketing metrics.

📋 Key Responsibilities

✅ Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals.

✅ Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns.

✅ Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams.

✅ Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization.

✅ Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns.

✅ Manage research projects using our data to create business plans that inform our growth strategy.

✅ Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams.

✅ Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies.

ASSUMPTION: This role involves a significant amount of data analysis and requires strong analytical skills and a solid understanding of marketing analytics tools.

🎯 Required Qualifications

Education: Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, or Computer Science.

Experience: 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.

Required Skills:

• Awareness and understanding of current and future industry trends, technology, and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
• Experience in high growth, fast-paced, heavily matrixed organizations
• B2B digital marketing ecosystem and how its success can be measured and insights derived for data-driven decision making
• Measurement, reporting, and analytical techniques and their application to marketing challenges
• Strong understanding of UI/UX
• Marketing analytics technology
• Revenue Marketing metrics
• Experience with Google Analytics, SEO, SEM, SQL, BI tools, Salesforce dashboards, and B2B Marketing channels

Preferred Skills:

• Fluency in French or Spanish

ASSUMPTION: While not explicitly stated, proficiency in English is assumed for this role due to the nature of the company's operations and the job description.

💰 Compensation & Benefits

Salary Range: CAD 83,700 - CAD 90,000 per year

Benefits:

• Benefits starting from Day 1
• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real-time patient insights. They focus on realizing their vision: to help create a world in which providers and plans can confidently deliver frictionless care.

Company Size: PointClickCare has over 2,200 employees working to impact millions across North America.

Founded: 2000

Company Description:

• PointClickCare offers a wealth of opportunities and a vibrant culture that empowers employees.
• Their dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues.
• Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America.

Company Specialties:

• Electronic health records (EHR)
• EMR
• Long-term care
• Software
• SaaS
• Nursing homes
• eMAR
• Point of Care
• Health information platform

Company Website: pointclickcare.com

ASSUMPTION: PointClickCare is a well-established company in the healthcare technology industry, with a strong focus on growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with the expectation of managing insights strategy and providing data-driven recommendations to leadership.

Reporting Structure: The Growth Insights Manager will report directly to the Marketing Functional Leadership and Teams members, Executive Leadership team, Marketing Operations, Shared Services and COE, Business Operations, CTS, Sales Operations, Customer Success Operations, Marketing Data Governance, Product Marketing, Demand Gen, etc.

Work Arrangement: This role is remote-friendly, with the expectation of working standard business hours in the candidate's respective time zone.

Growth Opportunities:

• Potential career growth into senior leadership roles within the marketing department or related fields.
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
• Access to professional development resources and training programs.

ASSUMPTION: PointClickCare offers a dynamic work environment with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from one of PointClickCare's offices if preferred.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• The role is remote-friendly, allowing for flexibility in the candidate's location.
• PointClickCare's headquarters are in Toronto, Ontario, Canada, with additional offices across North America.
• The company operates in the North American healthcare technology industry, with a focus on long-term care and post-acute care settings.

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: The remote-friendly nature of this role allows for a high degree of flexibility in the candidate's work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the executive leadership team
• Background check and reference check

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing analytics knowledge and experience
• Communication and presentation skills
• Cultural fit and alignment with PointClickCare's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to data analysis and marketing optimization strategies in the interview.
• Demonstrate your understanding of PointClickCare's mission and values in your application materials.

ATS Keywords: Digital B2B Marketing Analytics, Performance Measurement, Storytelling, Marketing Analytics Technology, Revenue Marketing Metrics, Google Analytics, SEO, SEM, SQL, BI Tools

ASSUMPTION: PointClickCare uses an Applicant Tracking System (ATS) to manage their recruitment process, and including relevant keywords in your application materials can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Analytics
• SEO and SEM tools
• SQL databases
• BI tools (e.g., Tableau, Power BI)
• Salesforce dashboards
• Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's qualifications and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Empowering

Work Style:

• Data-driven
• Results-oriented
• Collaborative
• Adaptable
• detail-oriented

Self-Assessment Questions:

• Do you have a strong background in digital B2B marketing analytics and a deep understanding of marketing analytics technology and revenue marketing metrics?
• Are you comfortable working in a fast-paced, heavily matrixed organization and collaborating with cross-functional teams?
• Do you have strong data analysis and interpretation skills, as well as excellent communication and presentation skills?
• Do you align with PointClickCare's values and mission to help create a world in which providers and plans can confidently deliver frictionless care?

ASSUMPTION: PointClickCare values candidates who are passionate about their mission, data-driven in their approach, and collaborative in their work style.

⚠️ Potential Challenges

• The role requires a significant amount of data analysis and may involve working with large datasets, which can be time-consuming and challenging.
• The role may require occasional travel to PointClickCare's offices or industry events, depending on the candidate's location and the company's needs.
• The role involves working with a wide range of stakeholders, including marketing leadership, executive leadership, and cross-functional teams, which can be challenging but also offers opportunities for growth and learning.
• The role may require working with legacy systems and data silos, which can present challenges in terms of data accessibility and analysis.

ASSUMPTION: These challenges are inherent to the role and can be overcome with the right skills, experience, and mindset.

📈 Similar Roles Comparison

• This role is similar to other Growth Insights Manager positions in the marketing industry, but with a focus on the healthcare technology sector.
• Compared to other roles in the industry, this role offers a competitive salary range, comprehensive benefits package, and opportunities for professional growth and development.
• Career paths for this role may include progression into senior leadership roles within the marketing department or related fields, depending on the candidate's qualifications and the company's needs.

ASSUMPTION: This role offers a unique opportunity to work in the growing healthcare technology industry and make a meaningful impact on the delivery of frictionless care.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize marketing strategies
• Developing data-driven insights and recommendations to inform business plans and growth strategies
• Collaborating with cross-functional teams to implement data-driven marketing optimization strategies
• Creating and presenting reports and dashboards to marketing leadership and executive leadership teams

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Growth Insights Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and growth plans for the company?
• What are the biggest challenges facing the marketing department and how can this role help address them?
• What opportunities are there for professional growth and development in this role?
• How does PointClickCare support work-life balance for remote employees?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching PointClickCare's mission, values, and industry trends in healthcare technology.
• If selected for an interview, be prepared to discuss your approach to data analysis and marketing optimization strategies.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.