📌 Core Information
🔹 Job Title: Career Returnship Program - AMRS Regional Marketing - Associate Marketing Generalist
🔹 Company: BlackRock
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting integrated marketing initiatives across paid, owned, and earned channels
- Conducting market research and competitive analysis
- Assisting in content creation and project management
- Tracking KPIs and driving continuous optimization of marketing programs
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role is part of BlackRock's Career Returnship Program, designed to help professionals re-entering the workforce after an extended career break. It offers a 6-month paid returnship with a potential pathway to full-time employment upon successful completion.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to support the development and execution of marketing campaigns
✅ Conduct market research and competitive analysis to inform campaign strategy and audience segmentation
✅ Assist in content creation, including email copy, social media posts, and internal communications
✅ Support project management efforts, ensuring timelines and deliverables are met
✅ Set KPIs, track, and build reports on the efficiency of marketing activities, and drive continuous optimization of marketing programs
✅ Participate in team meetings, brainstorming sessions, and stakeholder presentations
✅ Contribute to the development of customer journey strategies and marketing automation workflows
ASSUMPTION: The role may involve working on multiple regional marketing teams, including Individual Investor, USWA, Retirement, and Alpha Marketing, gaining exposure to a wide range of marketing functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Career returner with a minimum 18-month career break and prior experience in marketing, communications, or financial services
Required Skills:
- Strong written and verbal communication skills
- Comfortable working in a fast-paced, matrixed environment with multiple stakeholders
- Demonstrated interest in financial services, digital marketing, or client engagement
- Proficient in Microsoft Office; familiarity with marketing tools (e.g., Eloqua, Sprinklr, Google Analytics) is a plus
Preferred Skills:
- Curiosity, collaborative, and eager to learn and grow within a supportive team environment
ASSUMPTION: While not explicitly stated, a bachelor's degree is typically required for this role. The required skills listed are essential for success in this position.
💰 Compensation & Benefits
Salary Range: USD$100,000.00 - USD$130,000.00 per year
Benefits:
- Healthcare
- Leave Benefits
- Retirement Benefits
- Tuition Reimbursement
- Flexible Time Off
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work one day per week
ASSUMPTION: The salary range provided is specific to the New York, NY location. Benefits are comprehensive and designed to support employees' well-being and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global)
Founded: 1988
Company Description:
- BlackRock is a global asset manager and technology provider dedicated to helping more and more people experience financial well-being.
- The company offers a global investments platform, providing clients access to the world’s markets while making investing easier and more affordable.
- BlackRock has offices in more than 40 countries, offering global expertise to help clients navigate changing markets.
Company Specialties:
- Investment Management
- Technology Solutions
- Financial Well-being
Company Website: careers.blackrock.com
ASSUMPTION: BlackRock is a well-established global leader in the financial services industry, with a strong focus on innovation and technology. The company's mission is to help more and more people experience financial well-being.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years)
Reporting Structure: This role reports to the Global Marketing & Digital Wealth (GM&DW) team and works across multiple AMRS regional marketing teams
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Upon successful completion of the 6-month returnship, there is a potential pathway to full-time employment at BlackRock.
- The role offers exposure to various marketing functions, providing opportunities for professional growth and development.
ASSUMPTION: This role is ideal for career returners looking to re-enter the workforce after an extended career break. It offers a unique opportunity to gain exposure to a wide range of marketing functions while contributing to high-impact projects that drive business outcomes.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): 50 Hudson Yards, New York, NY 10001, US
Geographic Context:
- New York City is a major global financial hub, offering numerous networking opportunities and a vibrant cultural scene.
- The office is located in the Hudson Yards neighborhood, which is a rapidly growing and developing area with easy access to public transportation.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work one day per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The office location is convenient and easily accessible, with numerous amenities nearby.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Communication skills (written and verbal)
- Problem-solving and analytical skills
- Cultural fit and alignment with BlackRock's values
- Relevant marketing experience and industry knowledge
Application Tips:
- Highlight relevant marketing experience and transferable skills from your career break
- Tailor your resume and cover letter to emphasize your fit for the role and alignment with BlackRock's mission
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced, matrixed environment
ATS Keywords: Marketing, Generalist, Campaign, Content, Project Management, KPI, Optimization, Collaboration, Stakeholder, Cross-functional, Hybrid, Returnship, Career Returner
ASSUMPTION: BlackRock uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed by the system.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing tools (e.g., Eloqua, Sprinklr, Google Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant marketing tools and project management software is beneficial for success in this role. BlackRock may provide training and resources to help new employees get up to speed with their specific tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Put Clients First
- Act Like Owners
- Do the Right Thing
- Collaborate
- Be Open to Change
Work Style:
- Fast-paced and dynamic
- Matrixed organization with multiple stakeholders
- Collaborative and team-oriented
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you align with BlackRock's core values, particularly 'Put Clients First' and 'Act Like Owners'?
- Are you comfortable working in a fast-paced, matrixed environment with multiple stakeholders?
- Do you have a curiosity for learning and growing within a supportive team environment?
ASSUMPTION: BlackRock's culture is highly collaborative and focused on continuous learning and improvement. The company values diversity, inclusion, and fostering an environment where employees feel welcomed, valued, and supported.
⚠️ Potential Challenges
- The role may involve working on multiple regional marketing teams, requiring strong organizational skills and the ability to manage multiple priorities effectively.
- The fast-paced, matrixed environment may be challenging for candidates who prefer a more structured or hierarchical work environment.
- The role may require occasional travel for meetings and events, which could be challenging for candidates with caregiving responsibilities or other commitments.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: These potential challenges are not insurmountable, and BlackRock offers resources and support to help employees succeed in their roles. However, candidates should carefully consider their personal and professional priorities when applying for this position.
📈 Similar Roles Comparison
- Compared to other marketing generalist roles, this position offers a unique opportunity to gain exposure to a wide range of marketing functions while contributing to high-impact projects that drive business outcomes.
- In the financial services industry, this role offers exposure to a global asset manager with a strong focus on innovation and technology.
- Career-wise, this role is ideal for career returners looking to re-enter the workforce after an extended career break, offering a potential pathway to full-time employment upon successful completion of the 6-month returnship.
ASSUMPTION: This role is unique in its focus on supporting career returners and offering a pathway to full-time employment upon successful completion of the 6-month returnship. The industry-specific context and career path comparison make this role an attractive opportunity for career returners in the marketing field.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including market research, competitive analysis, content creation, and project management
- Collaborating with cross-functional teams to create and implement a customer journey strategy for a specific client segment, improving customer engagement and satisfaction
- Analyzing marketing program performance data to identify trends, optimize campaigns, and drive continuous improvement in marketing efficiency and effectiveness
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and initiatives they may work on in this role. The specific projects and tasks may vary depending on the needs of the regional marketing teams and the overall business priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they may vary across the different regional marketing teams?
- How does the Career Returnship Program support career returners in re-entering the workforce and transitioning back into full-time roles?
- What opportunities are there for professional growth and development within the Global Marketing & Digital Wealth (GM&DW) team and across BlackRock's various business lines?
- How does BlackRock foster a culture of collaboration and inclusivity, particularly for career returners and other diverse groups within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to driving business outcomes and supporting the overall success of the regional marketing teams?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development. Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, transferable skills, and alignment with BlackRock's mission and values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced, matrixed environment
- If invited for an interview, be prepared to discuss your relevant marketing experience and how you can contribute to the success of the regional marketing teams
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
