- Job Title: Carl’s Jr. Brand Manager
- Company: Restaurant Brands Ltd
- Location: Auckland, NZ
- Job Type: Full-time
- Category: Marketing
- Date Posted: June 11, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Carl’s Jr.
- Collaborating with cross-functional teams and stakeholders
- Managing the annual brand calendar and NPD pipeline
- Tracking marketing performance and gathering consumer insights
- Maintaining relationships with external agencies and vendors
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to juggle multiple priorities.
📋 Key Responsibilities
- ✅ Contribute to the achievement of the brand’s business strategy by providing specialist marketing advice and leadership to brand stakeholders
- ✅ Plan, implement, and communicate marketing activities and product initiatives to restaurant teams
- ✅ Develop and manage the Carl’s Jr. Annual Brand Calendar and NPD pipeline to maximize sales revenue, cost of sales, and profit
- ✅ Maintain timelines and processes for the marketing calendar to ensure effective and timely development and execution of programs within defined budget constraints
- ✅ Coordinate with other departments to ensure marketing and product initiatives are aligned with global brand strategic direction
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data analysis to ensure successful execution of marketing programs.
🎯 Required Qualifications
- Education: Tertiary qualification with a business-related endorsement
- Experience: Minimum of 4 years of experience in Marketing/Brand Management in either QSR, FMCG, retail, or similar industries
- Required Skills:
- Highly developed written and oral communication skills
- Strong business acumen and commercial mindset
- Sound relationship management skills
- Strong planning and time-management ability
- Collaborative and consultative approach
- Strong report writing skills
- Proficient user of MS Office products, including Excel, Word, and PowerPoint
- Design software experience (Adobe Photoshop and InDesign) is an advantage
- Some experience with DSLR Photography, photo manipulation, and retouching, and experience coordinating content photoshoots preferred
Preferred Skills:
- Experience with digital marketing, including social media platforms
- Experience with DSLR Photography, photo manipulation, and retouching
ASSUMPTION: Candidates with experience in the QSR industry or working with international brands will have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: NZD 90,000 - 120,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in NZ)
- Benefits:
- Working with internationally recognized brands
- Ongoing professional growth within a highly engaged wider marketing team
- Opportunity to grow your career within the company
- Active on-site social club
- Group Discounted Health Scheme
- Convenient Penrose location close to train station
- Working from home flexibility one day a week
Working Hours: 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in NZ. Actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
- Industry: Restaurant Brands Ltd operates in the restaurant industry, specializing in managing multi-site branded food retail chains. They are the master franchisor for KFC, Pizza Hut, Carl’s Jr., and Taco Bell in New Zealand.
- Company Size: Medium-sized company with over 4,000 employees in NZ and over 12,000 employees across New Zealand, Australia, Hawaii, and California.
- Founded: 1997
- Company Description: Restaurant Brands is committed to developing and nurturing talent and ambition. They offer training and career development opportunities to their employees and strive to create a positive work environment.
- Company Specialties: Quick Service Restaurant, Food service, Retail, Publicly Listed Company, and Master Franchisor
📊 Role Analysis
- Career Level: Mid-level marketing role with potential for growth and career progression within the company
- Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with cross-functional teams and stakeholders
- Work Arrangement: Hybrid work arrangement with 4 days on-site and 1 day working from home
- Growth Opportunities: Opportunities for professional growth within the wider marketing team and potential career progression within the company
ASSUMPTION: This role offers a good balance between on-site collaboration and remote work, allowing for flexibility and a healthy work-life balance.
🌍 Location & Work Environment
- Office Type: Corporate office environment with an active on-site social club
- Office Location(s): Penrose, Auckland, NZ
- Geographic Context: Auckland is New Zealand's largest city, offering a vibrant urban environment with various amenities, cultural attractions, and outdoor activities. The Penrose location is convenient and close to public transportation.
- Work Schedule: Standard work hours with flexible working arrangements available
ASSUMPTION: The convenient Penrose location and flexible work arrangements make this role an attractive opportunity for marketing professionals living in or willing to relocate to Auckland.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screening → In-person or video interview with the hiring manager → Final interview with the senior leadership team
- Key Assessment Areas: Marketing strategy development, project management, stakeholder communication, data analysis, and presentation skills
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research the company and the Carl’s Jr. brand to demonstrate your enthusiasm and understanding of the role
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Adobe Creative Suite (Photoshop, InDesign)
- DSLR Photography equipment and software (optional)
👔 Cultural Fit Considerations
- Company Values: Restaurant Brands values its employees and offers training and career development opportunities to help them grow within the company. They strive to create a positive work environment that fosters collaboration and teamwork.
- Work Style: This role requires a proactive and innovative approach, with a high level of initiative and self-motivation. Strong project management skills and the ability to work cross-functionally are essential for success in this role.
- Self-Assessment Questions:
- How do my personal values align with Restaurant Brands' commitment to employee development and growth?
- Am I comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do I have the necessary project management skills to juggle multiple priorities and meet deadlines?
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders with varied communication styles
- Balancing on-site and remote work responsibilities
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from other marketing manager roles in the QSR industry, as it focuses specifically on the Carl’s Jr. brand and requires a strong understanding of the QSR industry and its unique challenges.
- Comparison Point 2: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, which may not be available in all marketing roles.
- Comparison Point 3: This role offers opportunities for professional growth within the wider marketing team and potential career progression within the company, making it an attractive opportunity for marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or menu item
- Coordinating a content photoshoot to capture high-quality images for marketing materials
- Analyzing marketing performance data to identify trends and make data-driven decisions
- Collaborating with external agencies to develop integrated customer communication materials
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Carl’s Jr. in New Zealand?
- What opportunities are there for professional growth and development within the wider marketing team and the company as a whole?
- How does the company support work-life balance for its employees?
- What are the key challenges facing the Carl’s Jr. brand in the New Zealand market, and how can this role help address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://rbd.csod.com/ux/ats/careersite/1/home/requisition/53808?c=rbd)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research the company and the Carl’s Jr. brand to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
