Category Creative Marketing Manager

📌 Core Information

🔹 Job Title: Category Creative Marketing Manager

🔹 Company: Gorilla Commerce

🔹 Location: Westport, Connecticut, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning the creative development of new products in core categories
• Collaborating with cross-functional teams to create and edit product listings, packaging, and advertising content
• Monitoring and strategizing performance metrics to optimize sales
• Supporting marketing initiatives across multiple sales channels
• Managing workflow across multiple projects to ensure deadlines are met

ASSUMPTION: This role requires a high level of creativity, organization, and collaboration. The ideal candidate will have a strong background in marketing, brand management, and creative processes.

📋 Key Responsibilities

✅ Own the concept and development of new products in core categories (Kitchen, Pet) for photoshoots, product listings, packaging, and advertising/social content while adhering to brand guidelines.

✅ Partner with Creative Operations Manager, photographers, and videographers to plan and execute creative vision during in-house photoshoots.

✅ Collaborate with graphic designers and cross-functional teams to develop creative assets.

✅ Write, review, and edit product listing copy and video scripts that align with brand tone of voice.

✅ Collaborate with cross-functional partners to create and edit packaging copy/instructions.

✅ Develop and refine product messaging to ensure all key claims are articulated to the customer in a clear and concise manner.

✅ Maintain brand's visual identity and ensure all creative assets are aligned with brand guidelines.

✅ Monitor and strategize performance metrics of creative listings to make informed decisions, optimize sales, and drive results.

✅ Support marketing initiatives across multiple sales channels both domestic and international.

✅ Manage workflow across multiple projects at once, ensuring deadlines are met.

✅ Role may be responsible for managing social media strategy and developing content calendar with compelling creative that drives engagement and follower count.

ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects simultaneously while maintaining attention to detail and adhering to brand guidelines.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field

Experience: 5+ years of experience as a marketing or brand manager for an in-house retailer or marketing agency

Required Skills:

• In-depth knowledge of creative and marketing processes
• Experience with photoshoot production or art-directing/styling
• Experience with AI (Chat GPT, Sora AI, Adobe AI, and others)
• Ability to communicate post-production edits and execution
• Copywriting experience at an e-commerce company or relevant marketing agency
• Highly organized with the ability to meet deadlines on multiple projects with varying timelines
• Strong ability to collaborate with internal and external partners
• Attention to detail and eye for color/design
• Proficiency in Microsoft Office
• Excellent interpersonal and communication skills both written and verbal

Preferred Skills:

• Experience with Adobe Illustrator, Photoshop, and Figma
• Portfolio and/or examples of work are strongly preferred

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and marketing skills will have a significant advantage in the application process.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $120,000 - $150,000 per year. This estimate is inclusive of base salary and any performance-based bonuses.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Gorilla Commerce products
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary offered may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Gorilla Commerce is a leading online retailer specializing in a wide range of consumer products, from home goods to electronics. The company is known for its innovative approach to e-commerce, leveraging AI and data-driven insights to optimize sales and enhance the customer experience.

Company Size: Gorilla Commerce is a mid-sized company with a dynamic and collaborative work environment. This size allows for ample opportunities for professional growth and cross-functional collaboration.

Founded: Gorilla Commerce was founded in 2015 and has since grown to become a prominent player in the online retail industry.

Company Description:

• Gorilla Commerce is committed to delivering high-quality products at competitive prices, backed by exceptional customer service.
• The company is dedicated to continuous innovation, leveraging the latest technologies and data analytics to improve its offerings and enhance the customer experience.
• Gorilla Commerce fosters a culture of collaboration, creativity, and continuous learning, encouraging employees to grow both personally and professionally.

Company Specialties:

• E-commerce and online retail
• AI and data-driven marketing strategies
• Product development and branding
• Cross-functional collaboration and teamwork

Company Website: gorillacommerce.co

ASSUMPTION: Gorilla Commerce's focus on innovation, data-driven decision-making, and customer-centric approach makes it an attractive employer for creative and analytical professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership role in creative marketing. The position offers opportunities for growth and development within the company.

Reporting Structure: The Category Creative Marketing Manager will report directly to the Senior Marketing Manager and work closely with various cross-functional teams, including product development, graphic design, and advertising.

Work Arrangement: This role is on-site, with the expectation that the employee will work from the company's Westport, Connecticut office. However, there may be opportunities for occasional remote work, depending on the project and team needs.

Growth Opportunities:

• Advancement to a senior or director-level marketing role within the company
• Expansion of responsibilities to include additional product categories or brands
• Opportunities to lead and mentor junior marketing team members

ASSUMPTION: Given Gorilla Commerce's focus on growth and innovation, there are ample opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Gorilla Commerce's Westport, Connecticut office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Westport, Connecticut

Geographic Context:

• Westport is a suburban town located in Fairfield County, Connecticut, approximately 50 miles northeast of New York City.
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and high-quality schools.
• Westport is home to a diverse and vibrant community, with a strong sense of civic engagement and a commitment to environmental sustainability.

Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The Westport office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Creative challenge or case study to evaluate critical thinking and strategic planning abilities
• Final interview with senior leadership to discuss career goals and company fit

Key Assessment Areas:

• Creativity and innovation in marketing strategies
• Collaboration and communication skills
• Problem-solving and analytical thinking
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and creative experience, as well as any specific achievements or projects that demonstrate your skills in brand management, copywriting, and photoshoot production.
• Prepare a portfolio showcasing your best work, including product listings, packaging designs, and advertising campaigns.
• Be ready to discuss your experience with AI and data-driven marketing strategies, as well as your ability to collaborate with cross-functional teams to achieve common goals.

ATS Keywords: Category Creative Marketing Manager, Brand Management, Copywriting, Photoshoot Production, AI, Marketing Strategies, Product Development, Cross-functional Collaboration, E-commerce, Microsoft Office, Adobe Illustrator, Photoshop, Figma

ASSUMPTION: Gorilla Commerce's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the company's needs and the candidate's career goals.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Illustrator, Photoshop)
• Figma
• AI platforms (Chat GPT, Sora AI, Adobe AI, and others)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: Gorilla Commerce uses a variety of tools and technologies to streamline workflows, enhance collaboration, and optimize marketing strategies. Familiarity with these tools is not required but may be an advantage during the application process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Gorilla Commerce values creativity, continuous learning, and a commitment to staying at the forefront of the e-commerce industry.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration, encouraging employees to support and learn from one another.
• Customer-centricity: Gorilla Commerce is dedicated to delivering exceptional customer experiences and ensuring that its products and services meet the needs of its diverse customer base.

Work Style:

• Dynamic and fast-paced: Gorilla Commerce operates in a rapidly evolving industry, and employees must be adaptable and able to thrive in a high-energy environment.
• Collaborative: The company values teamwork and encourages employees to support one another in achieving common goals.
• Data-driven: Gorilla Commerce uses data analytics and AI to inform its marketing strategies and optimize sales, and employees must be comfortable working with data and using it to make informed decisions.

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your creative and marketing skills, including product listings, packaging designs, and advertising campaigns?
• Are you comfortable working with AI platforms and using data analytics to inform your marketing strategies?
• Do you thrive in a dynamic, fast-paced work environment and enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Gorilla Commerce values employees who are creative, adaptable, and committed to continuous learning and growth. Candidates who demonstrate these qualities and align with the company's values will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with varying deadlines and priorities
• Balancing creativity and adherence to brand guidelines in product development and marketing campaigns
• Keeping up with the latest trends and technologies in the fast-paced e-commerce industry
• Occasional overtime or weekend work to meet project deadlines

ASSUMPTION: The Category Creative Marketing Manager role presents unique challenges and opportunities for professional growth. Candidates should be prepared to manage multiple projects simultaneously, balance creativity and adherence to brand guidelines, and keep up with the latest trends and technologies in the e-commerce industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on creative development and photoshoot production, as well as a deep understanding of AI and data-driven marketing strategies.
• In the e-commerce industry, this role is unique in its emphasis on both creative and analytical skills, as well as its focus on cross-functional collaboration and teamwork.
• Career progression in this role may include advancement to a senior or director-level marketing position within the company, with opportunities to lead and mentor junior marketing team members.

ASSUMPTION: The Category Creative Marketing Manager role is unique in its blend of creative and analytical skills, as well as its focus on cross-functional collaboration and teamwork. Candidates should be prepared to leverage their creative and marketing skills to drive results and support the company's growth and success.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new line of kitchen products, including product listings, packaging designs, and advertising scripts
• Collaborating with the product development team to create and refine product messaging that resonates with customers and drives sales
• Monitoring and optimizing the performance of creative listings to maximize sales and enhance the customer experience

ASSUMPTION: The Category Creative Marketing Manager role offers a wide range of projects and opportunities for professional growth and development. Candidates should be prepared to take on a variety of challenges and leverage their creative and marketing skills to drive results.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a photoshoot, from concept development to post-production?
• How does the company use data analytics and AI to inform its marketing strategies and optimize sales?
• What opportunities are there for professional development and career advancement within the company?
• How does the company support work-life balance for its employees?
• Can you provide examples of successful marketing campaigns that the company has implemented in the past, and what made them effective?

ASSUMPTION: The interview process is an opportunity for candidates to learn more about the company's culture, values, and expectations, as well as to assess their fit for the role and the organization. Candidates should come prepared with thoughtful questions that demonstrate their interest in the position and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and creative experience, as well as any specific achievements or projects that demonstrate your skills in brand management, copywriting, and photoshoot production.
• Prepare a portfolio showcasing your best work, including product listings, packaging designs, and advertising campaigns.
• Be ready to discuss your experience with AI and data-driven marketing strategies, as well as your ability to collaborate with cross-functional teams to achieve common goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.