Category Trade Marketing Manager-Fenbid

📌 Core Information

🔹 Job Title: Category Trade Marketing Manager-Fenbid

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Consumer Goods and Consumer Health

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing offline channel strategies for Fenbid, focusing on key SKUs in the retail channel
• Tracking program execution and enhancing cross-departmental collaboration between brand and sales teams
• Monitoring market dynamics and competitor activities, taking quick actions towards market and channel changes
• Responsible for category E2E business cycle, including annually target setting, monthly forecasting, and quarterly cycle meetings

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Based on pharma shopper behavior and oral pain category insight, identify business opportunities and design Fenbid offline channel strategy to deliver sales, share, and profit

✅ Develop and deploy offline sales strategy, create shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake, and channel execution

✅ Track and feedback on the execution of Fenbid programs, bridge brand team and the sales team, enhance cross-departmental collaboration efficiency

✅ Monitor market dynamics, evaluate competitor activities, take quick actions towards market and channel changes

✅ Responsible for category E2E business cycle such as annually target setting (31 plan & OP), monthly forecasting (Pre DRM), and quarterly cycle meeting

✅ Monitor the development trend of categories and work closely with KA sales team

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive business results.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or business administration

Experience: 3-7 years of experience in channel marketing within the pharmaceutical or FMCG sectors, with a focus on OTC brand channel marketing or category management

Required Skills:

• Proven experience in channel management and RTM strategy
• Strong analytical skills and data-driven decision-making
• Excellent communication and collaboration skills
• Familiarity with sales management, area management, supply chain management, and retail operations
• Proficient in Chinese market operations, marketing, and regulations

Preferred Skills:

• Experience in managing sales teams
• Fluency in English

ASSUMPTION: Candidates with a strong background in channel marketing and a proven track record in driving business results through strategic planning and tactical execution are ideal for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a similar role in Shanghai, the estimated salary range is ¥350,000 - ¥550,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of trusted and loved brands.

Company Size: 10,001+ employees. Haleon offers a large and diverse work environment with ample opportunities for growth and development.

Founded: 2022. Haleon was founded in 2022 as a spin-off from GlaxoSmithKline, focusing on consumer health products.

Company Description:

• Haleon is a global leader in consumer health, with a portfolio of trusted and loved brands, including Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
• The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
• Haleon is committed to delivering better everyday health with humanity

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.

📊 Role Analysis

Career Level: Mid-level management. This role reports directly to the Trade Marketing Director and oversees a team of trade marketing managers.

Reporting Structure: Reports directly to the Trade Marketing Director and oversees a team of trade marketing managers.

Work Arrangement: On-site, full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM).

Growth Opportunities:

• Potential career progression into senior management roles within the trade marketing function or other areas of the business
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in consumer health and trade marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the HuangPu District of Shanghai.

Office Location(s): Shanghai, China (HuangPu District - The Headquarters Building)

Geographic Context:

• Shanghai is a major commercial hub and financial center in China, offering a vibrant and dynamic work environment
• The HuangPu District is a bustling business district with easy access to public transportation and amenities
• Shanghai offers a diverse and multicultural environment, with a wide range of dining, entertainment, and cultural attractions

Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with occasional flexibility for project needs.

ASSUMPTION: The modern and collaborative work environment, along with the vibrant city of Shanghai, makes this an attractive opportunity for candidates seeking a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the trade marketing team and other stakeholders
• Final interview with the trade marketing director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Haleon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the consumer health industry and Haleon's business
• Prepare examples of your past achievements in channel marketing and trade promotion

ATS Keywords: Channel Management, RTM Strategy, Shopper Insights, Sales Strategy, Merchandising, Cross-Departmental Collaboration, Market Dynamics Monitoring, Competitor Analysis, Forecasting, Category Management, Sales Management, Supply Chain Management, Retail Operations, OTC Brand Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within Haleon's organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, SAP CRM)

ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role, while experience with project management and CRM software is preferred.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and collaborative work environment
• Focus on innovation and continuous improvement

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Focus on results and delivering business impact

Self-Assessment Questions:

• How do you embody Haleon's commitment to delivering better everyday health with humanity in your work?
• Describe a time when you worked effectively with a cross-functional team to achieve a common goal
• How do you approach continuous learning and improvement in your professional development?

ASSUMPTION: Candidates who align with Haleon's values and work style, and can demonstrate a strong commitment to delivering results through collaboration and continuous improvement, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced work environment
• Working effectively with cross-functional teams and stakeholders
• Adapting to changes in market dynamics and competitor activities
• Developing and implementing strategic plans that drive business results

ASSUMPTION: This role presents both opportunities and challenges, requiring candidates to be adaptable, strategic, and results-driven in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role focuses on offline channel strategy and trade marketing for a specific brand, while related roles may have a broader scope or focus on different aspects of the business
• Haleon's focus on consumer health and well-being sets it apart from other consumer goods companies, offering candidates the opportunity to make a positive impact on people's lives
• Career progression in this role may involve moving into senior management roles within trade marketing or other areas of the business

ASSUMPTION: Candidates should consider the unique aspects of this role and Haleon's business when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and implementing a shopper program to drive in-store visibility and offtake for Fenbid
• Analyzing market data and competitor activities to identify business opportunities and inform channel strategy
• Collaborating with the sales team to enhance cross-departmental collaboration and drive channel execution

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of this role, focusing on driving business results through channel marketing and trade promotion.

❓ Key Questions to Ask During Interview

• Can you describe the trade marketing team's structure and how this role fits within it?
• How does Haleon support the professional development and growth of its employees?
• Can you provide an example of a successful trade marketing campaign and the role this position played in it?
• How does Haleon approach cross-functional collaboration and teamwork?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in channel marketing and trade promotion
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.