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CBS-BMC-Brand And Marketing-Campaigns And Experiences-Supervising Associate-Campaign specialist

EY
Full-time
On-site
Thiruvananthapuram, Kerala, India
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Specialist - Supervising Associate

πŸ”Ή Company: EY

πŸ”Ή Location: Kochi, Kerala, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-28

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing multi-channel marketing campaigns
  • Managing campaign budgets and timelines
  • Analyzing performance metrics and deriving insights
  • Collaborating with internal and external stakeholders
  • Providing administrative support to the BMC team

ASSUMPTION: This role requires a high level of organization, communication, and analytical skills. The candidate should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Develop and execute multi-channel marketing campaigns, aligning each initiative with business objectives and leveraging EY's business insights

βœ… Manage campaign budgets efficiently, promptly addressing any deviations from the plan

βœ… Collaborate with Global Delivery Services, Clients, Industry Marketing Program Managers, external vendors, and other stakeholders to achieve campaign objectives

βœ… Employ analytical tools to fine-tune campaigns and identify enhancement opportunities, producing comprehensive performance reports for executive-level stakeholders

βœ… Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation

βœ… Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. The candidate should be comfortable working in a dynamic environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.

Experience: Over 4 years of end-to-end campaign management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.

Required Skills:

  • Campaign Management
  • Organization and Prioritization
  • Business Acumen
  • Communication
  • Analytical and Critical Thinking
  • Networking, Teamwork, and Stakeholder Management
  • Data Analytics and Visualization
  • Email Marketing and Social Media Management
  • Creative Problem Solving
  • Stakeholder Feedback
  • Team Leadership

Preferred Skills:

  • Prior experience in B2B digital marketing settings
  • Track record of event execution, B2B brand exposure, and project management
  • Familiarity with digital marketing analytics and bridging expectations with capabilities

ASSUMPTION: The ideal candidate will have a strong background in campaign management, with a proven track record of delivering results in a B2B marketing environment. They should be highly organized, with excellent communication and analytical skills.

πŸ’° Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Kochi, India)

Benefits:

  • Continuous learning opportunities
  • Flexible work arrangements
  • Transformative leadership and mentoring
  • Diverse and inclusive culture

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in Kochi, India. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Business Consulting and Services. EY is a global leader in assurance, tax, transaction, and advisory services, helping clients navigate complex business challenges in a rapidly changing world.

Company Size: Large (201-500 employees in Kochi, India). EY is a global organization with over 300,000 employees in more than 150 countries.

Founded: 1998, as a result of a merger between Ernst & Young and KPMG's consulting practices.

Company Description:

  • EY exists to build a better working world, helping to create long-term value for clients, people, and society
  • Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate
  • Working across assurance, consulting, law, strategy, tax, and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today

Company Specialties:

  • Assurance
  • Consulting
  • Law
  • Strategy
  • Tax
  • Transactions

Company Website: www.ey.com

ASSUMPTION: EY is a well-established global professional services firm with a strong reputation for quality and integrity. Working at EY offers opportunities for professional growth and development in a dynamic and global environment.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Campaign Specialist will report directly to the BMC Program Manager or a similar role within the BMC team.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

  • Progression to a senior role within the BMC team or other marketing functions within EY
  • Expansion into management or leadership roles within the organization
  • Potential to work on international projects, gaining exposure to global marketing practices

ASSUMPTION: The Campaign Specialist role offers opportunities for professional growth and development within EY's marketing function. With EY's global presence, there may also be opportunities to work on international projects and gain exposure to diverse marketing environments.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art technology

Office Location(s): Kochi, Kerala, India (with the possibility of occasional travel to other EY offices in India or internationally)

Geographic Context:

  • Kochi is the largest city in the Indian state of Kerala, with a population of over 2.1 million
  • Known for its natural beauty, Kochi is a major commercial hub and a significant contributor to India's economy
  • Kochi has a tropical climate, with temperatures ranging from 20Β°C to 35Β°C throughout the year

Work Schedule: Full-time (40 hours per week), with flexibility to work additional hours as needed

ASSUMPTION: Kochi offers a vibrant and dynamic work environment, with a mix of cultural, historical, and natural attractions. The city's tropical climate may be a consideration for candidates who prefer cooler climates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round interviews with senior leadership
  • Background and reference checks

Key Assessment Areas:

  • Campaign management experience and skills
  • Analytical and problem-solving abilities
  • Communication and stakeholder management skills
  • Cultural fit and alignment with EY's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant campaign management experience and skills
  • Prepare for behavioral and situational interview questions related to campaign management, stakeholder collaboration, and problem-solving
  • Research EY's company culture and values to demonstrate your cultural fit
  • Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities

ATS Keywords: Campaign Management, Marketing Strategy, Stakeholder Collaboration, Budget Management, Performance Analysis, Digital Marketing, Event Management, Project Management, B2B Marketing, B2B Brand Exposure, B2B Brand Strategy, Marketing Campaigns, Marketing Planning, Marketing Execution, Marketing Optimization

ASSUMPTION: EY's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Candidates should be prepared to discuss their campaign management experience and provide examples of successful campaigns they have led.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • Adobe web platforms
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Email marketing tools (e.g., Mailchimp, Constant Contact)
  • Social media management tools (e.g., Hootsuite, Sprinklr)
  • Project management tools (e.g., Asana, Trello)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The Campaign Specialist role requires proficiency in a range of marketing tools and technologies. Candidates should be comfortable using these tools to manage campaigns, analyze performance, and derive insights.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Building a better working world
  • Integrity
  • Quality
  • One global team
  • Respect for each other
  • Collaboration

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Innovative and forward-thinking
  • Results-oriented and accountable
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you align with EY's commitment to building a better working world?
  • Are you comfortable working in a collaborative, data-driven, and innovative environment?
  • Do you thrive in a results-oriented and accountable work culture?
  • Are you adaptable and responsive to change, with a growth mindset?

ASSUMPTION: EY values candidates who are passionate about their work, committed to building a better working world, and aligned with the company's values and work style. Candidates should be able to demonstrate their cultural fit through their application materials and interview responses.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, with tight deadlines and budgets
  • Collaborating with diverse stakeholders, including internal teams, external vendors, and clients
  • Adapting to changing priorities and shifting campaign requirements
  • Working in a fast-paced, dynamic environment with a high degree of autonomy
  • Navigating a large, global organization with complex structures and processes

ASSUMPTION: The Campaign Specialist role presents unique challenges and opportunities for professional growth and development. Candidates should be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, the Campaign Specialist role requires a strong blend of strategic planning, tactical execution, and analytical reporting
  • Compared to other marketing roles, the Campaign Specialist role offers more exposure to global marketing practices and international projects
  • Career progression in the Campaign Specialist role may lead to senior marketing roles within EY or other professional services firms

ASSUMPTION: The Campaign Specialist role is unique in its blend of strategic planning, tactical execution, and analytical reporting. Candidates should be comfortable working in a dynamic environment and adapting to changing priorities.

πŸ“ Sample Projects

  • Developing and executing a global marketing campaign for EY's consulting services, targeting C-level executives in key markets
  • Managing a regional event series, featuring EY thought leaders and industry experts, to drive brand exposure and generate leads
  • Analyzing campaign performance data to identify trends, optimize campaigns, and maximize ROI

ASSUMPTION: The Campaign Specialist role involves a wide range of projects, from strategic planning and execution to analytical reporting and optimization. Candidates should be comfortable working on diverse projects and adapting to changing priorities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for EY's consulting services?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does EY support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to success. Candidates should be prepared to discuss their campaign management experience and provide examples of successful campaigns they have led.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
  • Prepare for behavioral and situational interview questions related to campaign management, stakeholder collaboration, and problem-solving
  • Research EY's company culture and values to demonstrate your cultural fit
  • Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities
  • Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.