CBS - BMC - Brand and Marketing - Marketing Management - Marketing Manager - Supervising Associate

📌 Core Information

🔹 Job Title: Campaign Manager - Supervising Associate

🔹 Company: EY

🔹 Location: Kochi, Kerala, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Orchestrating end-to-end execution of multi-channel marketing initiatives
• Collaborating closely with BMC program leaders and managers
• Crafting and executing strategic campaign plans
• Overseeing budgets and timelines
• Analyzing performance metrics and deriving insights

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The candidate should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Campaign Management: Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EY's business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.

✅ Stakeholder Collaboration: Forge strong partnerships with Global Delivery Services, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives.

✅ Performance Analysis: Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.

✅ Program Support: Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.

ASSUMPTION: The candidate should have a solid understanding of marketing principles and be able to apply them effectively in a corporate setting. They should also be comfortable using various marketing tools and platforms.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.

Experience: Over 4 years of end-to-end campaign management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.

Required Skills:

• Campaign Management
• Organization and Prioritization
• Business Acumen
• Communication
• Analytical and Critical Thinking
• Networking, Teamwork, and Stakeholder Management
• Data Analytics
• Email Marketing and Social Media Management
• Creative Problem Solving
• Stakeholder Feedback
• Team Leadership

Preferred Skills:

• Prior experience in B2B Brand & Marketing settings
• Track record of event execution, B2B brand exposure, and project management
• Familiarity with digital marketing analytics and bridging expectations with capabilities

ASSUMPTION: The candidate should have a strong foundation in marketing principles and be able to apply them effectively in a corporate setting. They should also be comfortable using various marketing tools and platforms.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Based on experience and skills)

Benefits:

• Continuous learning opportunities
• Flexible work arrangements
• Transformative leadership and mentoring
• Diverse and inclusive culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the B2B marketing sector in India. The actual salary may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: EY is a global leader in assurance, tax, transaction, and consulting services. It operates in over 150 countries and territories, providing services to clients in various sectors.

Company Size: EY is a large organization with over 64,000 employees worldwide. This size allows for diverse opportunities and a broad range of expertise.

Founded: EY was founded in 1998, with its global headquarters in Nassau, Bahamas.

Company Description:

• EY is committed to building a better working world by creating new value for clients, people, society, and the planet.
• It helps clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
• EY teams work across a full spectrum of services, fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners.

Company Specialties:

• Assurance
• Consulting
• Tax
• Strategy and Transactions

Company Website: http://www.ey.com

ASSUMPTION: EY's global presence and diverse service offerings provide ample opportunities for career growth and development. The company's commitment to building a better working world aligns it with socially responsible and sustainable business practices.

📊 Role Analysis

Career Level: This role is at the supervising associate level, with the opportunity to manage a team and oversee multiple campaigns.

Reporting Structure: The Campaign Manager reports directly to the BMC program leaders and managers.

Work Arrangement: This role is on-site, with the possibility of hybrid work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to a senior role within the BMC team
• Transition to a leadership role within EY's global network
• Expansion into other service lines or industry verticals within EY

ASSUMPTION: The candidate's growth opportunities will depend on their performance, the company's needs, and their personal career aspirations.

🌍 Location & Work Environment

Office Type: EY's Kochi office is a modern, collaborative workspace with state-of-the-art facilities and technology.

Office Location(s): Kochi, Kerala, India

Geographic Context:

• Kochi is the commercial capital of Kerala, with a thriving business ecosystem and ample opportunities for professional growth.
• The city is well-connected by air, rail, and road, with easy access to major cities in India and abroad.
• Kochi offers a pleasant tropical climate, with temperatures ranging from 20°C to 35°C throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours depending on the candidate's role and responsibilities.

ASSUMPTION: Kochi's strategic location, vibrant business environment, and high quality of life make it an attractive destination for professionals. The city's tropical climate and cultural diversity also contribute to its appeal.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the BMC team
• Background check and offer extension

Key Assessment Areas:

• Campaign management skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with EY's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful campaign management projects and their outcomes
• Research EY's company culture and values to demonstrate your fit
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Campaign Management, Marketing, Brand & Marketing, B2B Marketing, Global Delivery Services, Stakeholder Collaboration, Performance Analysis, Program Support, Marketing Management, Supervising Associate

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs. It is essential to stay informed about the latest updates and communicate proactively with the recruiter.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Adobe web platforms
• Analytics tools (Google Analytics, Sprinklr, Adobe Analytics)
• Email marketing tools
• Google AdWords
• Data visualization tools

ASSUMPTION: The candidate should be comfortable using various marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Building a better working world
• Creating long-term value for clients, people, and society
• Being inclusive and respectful

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with EY's commitment to building a better working world?
• How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
• How do you balance multiple projects and priorities, ensuring high-quality outcomes?

ASSUMPTION: The candidate should be able to demonstrate their fit with EY's values and work style, with a strong commitment to the company's mission and a willingness to adapt to its culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and varying priorities
• Navigating a large, global organization with diverse teams and stakeholders
• Adapting to changes in campaign strategies, tools, or technologies
• Working in a fast-paced, dynamic environment with shifting priorities and demands

ASSUMPTION: The candidate should be comfortable working in a challenging, high-pressure environment and be able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Campaign Manager position in other professional services or consulting firms.
• However, EY's global presence and diverse service offerings provide unique opportunities for career growth and development.
• Career paths in EY may differ from those in other organizations, with more opportunities for international assignments and cross-functional roles.

ASSUMPTION: The candidate should research EY's unique culture and career development opportunities to understand how this role differs from similar positions in other organizations.

📝 Sample Projects

• Developing and executing a global marketing campaign for EY's tax services, targeting CFOs and finance professionals
• Launching a digital marketing initiative to promote EY's consulting services to CEOs and business leaders
• Organizing a hybrid event featuring industry experts and thought leaders, focusing on EY's audit and assurance services

ASSUMPTION: The candidate should be able to provide specific examples of their campaign management experience, demonstrating their ability to deliver results and drive growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader BMC team and EY's global marketing strategy?
• What are the most significant challenges facing the BMC team currently, and how can this role help address them?
• How does EY support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how can the candidate contribute to them?
• How does EY foster a culture of innovation and continuous improvement within its marketing teams?

ASSUMPTION: The candidate should ask thoughtful, informed questions that demonstrate their interest in the role and the company, while also providing valuable insights into their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful campaign management projects and their outcomes
• Research EY's company culture and values to demonstrate your fit
• Practice common interview questions and prepare thoughtful questions to ask the interviewer
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.