E

CBS - BMC - Brand and Marketing - Web Content Marketing Specialist

EY
Full-time
On-site
Thiruvananthapuram, Kerala, India

πŸ“Œ Core Information

πŸ”Ή Job Title: Web Content Marketing Specialist

πŸ”Ή Company: EY

πŸ”Ή Location: Kochi, Kerala, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Brand and Marketing

πŸ”Ή Date Posted: 2025-04-21

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and enhancing content for EY's flagship website
  • Collaborating with global marketers to improve content and drive engagement
  • Ensuring content meets quality criteria and brand compliance
  • Working with digital design and production teams

ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on digital publishing and content management.

πŸ“‹ Key Responsibilities

βœ… Edit, review, and manage content for EY's flagship website to ensure it meets quality criteria

βœ… Collaborate with global marketers to enhance content and drive site engagement

βœ… Work with digital design and production teams to create outstanding digital experiences

βœ… Manage site updates as needed when tools, marketing strategies, and best practices change

βœ… Develop ideas to enhance and improve the global website and publishing processes

ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on quality and user experience.

🎯 Required Qualifications

Education: Bachelor's or master's degree

Experience: Minimum 5 years of work experience in digital content editing

Required Skills:

  • Excellent US English written and verbal communication skills
  • Strong understanding of digital publishing and best practices
  • Strong knowledge of SEO relating to content development
  • Experience working within a content management system to create outstanding digital experiences
  • Strong influencing skills
  • Strong project and time management ability

Preferred Skills:

  • Experience working with global teams
  • A good eye for effective use of imagery
  • Basic knowledge in design software such as Photoshop and MS Office software
  • Basic understanding of HTML
  • Basic understanding of AEM tool

ASSUMPTION: This role requires a strong foundation in digital content editing, with a preference for candidates with experience in global teams and familiarity with design software.

πŸ’° Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for this role and experience level)

Benefits:

  • Continuous learning opportunities
  • Flexible work arrangements
  • Transformative leadership development
  • Diverse and inclusive culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level in Kochi, Kerala, India.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: EY is a global leader in assurance, tax, transaction, and advisory services, with a focus on building a better working world through its services.

Company Size: EY is a large organization with over 200,000 employees globally, providing a wide range of career opportunities.

Founded: EY was founded in 1998, with a history of providing professional services to clients around the world.

Company Description:

  • EY is a global professional services firm with a focus on building a better working world
  • The company provides a range of services, including assurance, tax, transaction, and advisory services
  • EY operates in over 150 countries, with a presence in major cities around the world

Company Specialties:

  • Assurance
  • Tax
  • Transaction
  • Advisory

Company Website: http://www.ey.com

ASSUMPTION: EY is a large, global organization with a wide range of services and opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and experience.

Reporting Structure: This role reports directly to the Digital Content Manager within the Brand and Marketing team.

Work Arrangement: This role is on-site, with flexible work arrangements available.

Growth Opportunities:

  • Progression to a senior content management role
  • Expansion into other areas of digital marketing or communications
  • Opportunities to work on global projects and gain international experience

ASSUMPTION: This role offers opportunities for career growth and development within EY's global organization.

🌍 Location & Work Environment

Office Type: EY's Kochi office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): Kochi, Kerala, India

Geographic Context:

  • Kochi is a major city in the Indian state of Kerala, with a thriving business environment
  • The city is known for its cultural heritage, historical sites, and natural beauty
  • Kochi has a tropical climate, with high temperatures and humidity throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours available.

ASSUMPTION: Kochi offers a vibrant work environment with a mix of cultural heritage and modern business opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the digital content team
  • Final interview with the digital content manager

Key Assessment Areas:

  • Digital publishing and content management skills
  • Communication and collaboration skills
  • Problem-solving and project management abilities
  • Cultural fit and alignment with EY's values

Application Tips:

  • Highlight relevant experience and achievements in digital content editing
  • Tailor your resume to emphasize skills and experience relevant to this role
  • Prepare examples of your work that demonstrate your ability to create engaging, brand-compliant content
  • Research EY's brand and values to show your understanding of the company and its culture

ATS Keywords: Digital Publishing, Content Management, SEO, Project Management, Collaboration, Influencing Skills, User Experience, Design Software, HTML, Content Strategy, Brand Compliance, Engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital publishing and content management skills.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (e.g., Adobe Experience Manager)
  • Design Software (e.g., Photoshop, MS Office software)
  • HTML
  • SEO tools (e.g., Google Search Console, SEMrush)

ASSUMPTION: This role requires familiarity with content management systems, design software, and SEO tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Building a better working world
  • Integrity
  • Quality
  • One global team

Work Style:

  • Collaborative and team-oriented
  • Focused on delivering high-quality work
  • Adaptable to changing priorities and deadlines
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you have a strong understanding of digital publishing and best practices?
  • Are you comfortable working with global teams and managing multiple projects?
  • Do you have a proven track record of delivering high-quality content on time?

ASSUMPTION: EY values candidates who are committed to building a better working world, with a strong work ethic and a focus on quality and integrity.

⚠️ Potential Challenges

  • The role may require working with tight deadlines and managing multiple projects simultaneously
  • EY is a large organization with a complex structure, which may present challenges in navigating the company and its processes
  • The role may require occasional travel for global projects
  • The Kochi office may have a fast-paced, competitive work environment

ASSUMPTION: This role may present challenges in managing multiple projects and navigating a large organization, but also offers opportunities for career growth and development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Content Manager or Digital Marketing Specialist, but with a focus on content editing and management
  • In the digital marketing industry, this role is comparable to a Senior Content Editor or Content Manager
  • Career progression from this role may lead to senior content management or digital marketing roles

ASSUMPTION: This role is similar to other digital content management roles, with opportunities for career progression within EY or the broader digital marketing industry.

πŸ“ Sample Projects

  • Managing a global content refresh for EY's flagship website
  • Developing and implementing a content strategy for a new marketing campaign
  • Collaborating with global marketers to create engaging, brand-compliant content for a major product launch

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for this role within EY's global organization.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the broader digital marketing strategy for EY?
  • What opportunities are there for career growth and development within EY?
  • How does EY support work-life balance for its employees?
  • What is the team structure and dynamic for the digital content team?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, career growth opportunities, and work-life balance within EY's digital content team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your experience and skills in digital content editing and management
  • Prepare a cover letter that demonstrates your understanding of EY's brand and values, and your fit for this role
  • If applicable, prepare examples of your work that showcase your ability to create engaging, brand-compliant content
  • Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.