- Job Title: CBS - BMC - Brand and Marketing - Web Marketing - Web Marketing Leader - Assistant Director
- Company: EY
- Location: Thiruvananthapuram, Kerala, India & Kochi, Kerala, India
- Job Type: On-site
- Category: Business Consulting and Services
- Date Posted: May 6, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a team in the Brand & Marketing pillar within EY shared services.
- Managing and activating content in ey.com, with a focus on web marketing strategies.
- Collaborating with cross-functional teams, including product development, product success, UX, content leaders, and technology teams.
- Ensuring execution and optimization of the digital experience for global and local teams.
ASSUMPTION: This role requires a strong understanding of digital marketing, content management, and web publishing. The ideal candidate will have experience working with global teams and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
- Strategic Planning: Develop and implement web digital marketing content strategies to enhance brand visibility and drive online engagement.
- Digital Marketing Management: Guide the team in optimizing content, SEO, and page publishing. Manage and enhance the company's website and landing pages to improve user experience and conversion rates.
- Content Optimization: Lead the team in enabling stakeholders to meet marketing objectives by guiding the creation of engaging and relevant content. Ensure all content is optimized for search engines and adheres to brand guidelines and industry best practices.
- Analytics and Reporting: Utilize web analytic tools to gain insights into website performance, user behavior, and campaign effectiveness, informing content optimization and decision-making.
- Team Leadership: Lead and mentor a team of content marketing, SEO, and web design professionals, fostering a collaborative and innovative work environment. Drive opportunities for skill enhancement and performance improvement, including talent performance reviews.
- Web Marketing Pillar Leadership: Provide leadership to the GDS web team, overseeing talent management, marketing KPIs, operational KPIs, and other key organizational metrics.
- Resource Management: Ensure compliance with billing practices, optimize resource allocation, and promote operational efficiency.
- Collaboration: Work closely with cross-functional teams to align marketing efforts with business objectives.
- Stakeholder Engagement: Facilitate consistent customer engagement across global and regional teams to leverage best practices across teams wherever possible.
- Innovation and Trends: Drive initiatives focused on automation, AI-based optimization, and process improvements for cost savings and operational efficiency.
- Compliance and Best Practices: Ensure all marketing activities comply with legal and ethical standards, including data protection regulations.
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to influence without authority. The ideal candidate will be comfortable working in a fast-paced, highly challenging environment and have a proven track record of managing conflict toward resolution.
🎯 Required Qualifications
- Education: Bachelor's or master's degree in a relevant field.
- Experience: Minimum 4 years of work experience in using AEM, SEO, and team handling.
- Required Skills:
- Strong understanding of digital marketing, content management, and web publishing.
- Experience with, and a strong understanding of, digital channels.
- Proven ability to manage multiple projects with a keen ability to prioritize effectively.
- Comfortable presenting to senior leadership and stakeholders.
- Highly organized and forward-thinking, with a proactive approach to problem-solving.
- Preferred Skills:
- Understanding of HTML.
- Experience with visual asset management.
- Flourish or equivalent data visualization tools.
- Hands-on experience with Adobe Experience Manager Cloud and other Adobe tools.
ASSUMPTION: The ideal candidate will have a strong balance of strategic and tactical skills, with a minimum of 4 years of experience in web marketing and SEO. They should also be comfortable engaging in technical conversations and managing multiple projects effectively.
💰 Compensation & Benefits
- Salary Range: INR 15,000,000 - 20,000,000 per annum (Estimated based on industry standards for the role, experience level, and location)
- Benefits:
- Continuous learning opportunities.
- Flexible work arrangements to balance work and personal life.
- Transformative leadership programs to develop leadership skills.
- Diverse and inclusive culture that embraces individuality and empowers employees to use their voice.
- Working Hours: Full-time (40 hours per week), with flexibility to work remotely when needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Business Consulting and Services
- Company Size: 201-500 employees
- Founded: 1998
- Company Description: EY exists to build a better working world, helping to create long-term value for clients, people, and society, and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.
- Company Specialties: Business consulting, assurance, tax, strategy, and transactions.
📊 Role Analysis
- Career Level: Mid-level to senior-level management role.
- Reporting Structure: This role reports directly to the Global Digital Marketing team in BMC and oversees a team of content marketing, SEO, and web design professionals.
- Work Arrangement: On-site, with flexibility to work remotely when needed.
- Growth Opportunities: This role offers opportunities to grow within the Brand & Marketing pillar and potentially take on more senior leadership responsibilities.
ASSUMPTION: The ideal candidate for this role will have a strong balance of strategic and tactical skills, with a minimum of 4 years of experience in web marketing and SEO. They should also be comfortable engaging in technical conversations and managing multiple projects effectively.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces in Thiruvananthapuram and Kochi.
- Office Location(s): One Montague Place, Nassau, Bahamas P.O. Box N-3231, BS
- Geographic Context: Both locations offer a mix of urban and suburban environments, with easy access to amenities and public transportation.
- Work Schedule: Full-time (40 hours per week), with flexibility to work remotely when needed.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, highly challenging environment and have a proven track record of managing conflict toward resolution.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-depth behavioral and technical interviews.
4. Final round with senior leadership.
- Key Assessment Areas:
1. Strategic thinking and problem-solving skills.
2. Technical proficiency in digital marketing, content management, and web publishing.
3. Leadership and team management skills.
4. Cultural fit and alignment with EY's values.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment.
3. Familiarize yourself with EY's mission, values, and recent projects to demonstrate your enthusiasm for the role and the company.
ATS Keywords: Digital Marketing, SEO, Content Management, Web Publishing, Analytics, Project Management, Leadership, Team Management, Strategic Planning, Technical Conversations, AEM, Adobe Experience Manager, AI, Automation, Innovation, Global Teams, Cross-Functional Teams, Stakeholder Engagement, Marketing KPIs, Operational KPIs, Talent Management, Marketing Strategies, Web Marketing, Brand & Marketing Pillar, EY Shared Services, BMC, Global Digital Marketing, ey.com, User Experience, Conversion Rates, Campaign Effectiveness, Data-Driven Decision Making, Conflict Resolution, Change Management, Customer-Centric Mindset, Problem-Solving, Technical Conversations, Technical Skills, Industry Trends, Web Marketing Trends, Digital Marketing Trends, Marketing Trends, SEO Trends, Content Marketing Trends, AI in Marketing, Automation in Marketing, Innovation in Marketing, Marketing Leadership, Marketing Management, Marketing Strategy, Marketing KPIs, Operational KPIs, Talent Management, 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