CBS BMC - Brand and Marketing - Web Marketing Website Manager Assistant Director

📌 Core Information

🔹 Job Title: CBS BMC - Brand and Marketing - Web Marketing Website Manager Assistant Director

🔹 Company: EY

🔹 Location: Kochi, Kerala, India

🔹 Job Type: On-site

🔹 Category: Web Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the EY Ireland website's operations and workflow
• Optimizing content for SEO and user experience
• Project management for digital campaigns
• Continuous site improvement and lead generation
• Collaboration with global teams and stakeholders

ASSUMPTION: This role requires a high level of experience and expertise in web management, digital marketing, and project management. The ideal candidate will have a proven track record in managing high-performing websites and driving lead generation through optimized user experiences.

📋 Key Responsibilities

✅ Overall project and timeline management of EY website growth drivers

✅ Manage, edit, optimize, and maintain all content on ey.com/ie

✅ Manage the site taxonomy and structure for optimal user experience and lead generation

✅ Lead site development, growth, and inbound pipeline/lead generation activities through integrated website campaign planning, UX, and user journey mapping

✅ Manage and guide the website page builder with content optimization, tagging, and SEO for increased search rankings

✅ Oversee lead generation campaign activity via the EY Ireland Website: management of contact forms, CTA's, and user experience

✅ Oversee the schedule of thought leadership content and optimize content for visual impact and lead generation

✅ Measure, analyze, and report on website performance

✅ Oversee and amplify relationships between the site and social media platforms

✅ Ensure EY adheres to all privacy and cookie policies and that the site is up to date and compliant at all times

✅ Opportunity spotting for improved UX and lead generation/user touchpoint measurement

✅ Participate in the global professional community of website editors for continuous site improvement

ASSUMPTION: This role requires a strong understanding of web management, SEO, analytics, and digital marketing. The ideal candidate will have experience managing high-performing websites and driving lead generation through optimized user experiences.

🎯 Required Qualifications

Education: Bachelor's or master's degree

Experience: Minimum 8 years of work experience in Digital/Website Management

Required Skills:

• Website management, incorporating lead generation and SEO experience
• Editing and optimizing content for user search and increased traffic
• Mapping and optimizing user journeys and personas
• Experience with impactful website content best practices and analytics
• Gaining support for site strategies and editorial standards from senior stakeholders
• Managing website-focused content-based projects, campaigns, and lead generation activities
• Working as part of a team and independently, with a keen eye for opportunity spotting and growth
• Strong lead generation experience with a focus on understanding an exceptional user journey and subsequent data generation
• Data analysis and strong communication of findings to help improve performance and influence the website strategic roadmap
• Experience with EY website tools (Flourish/DQM Crownpeak/Conductor) and AEM/AUP

Preferred Skills:

• Experience and comfort working closely with global teams
• Good understanding of authoring and web publishing
• Passion for managing high-performing websites
• Advanced skills around Search Engine Optimisation
• Good understanding of integrated website campaign planning and UX best practices

ASSUMPTION: The ideal candidate will have extensive experience in web management, lead generation, and SEO, along with strong analytical skills. A background in digital marketing and the ability to work both independently and as part of a team are essential.

💰 Compensation & Benefits

Salary Range: INR 15,000,000 - 20,000,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Continuous learning opportunities
• Flexible work arrangements
• Transformative leadership development
• Diverse and inclusive culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are based on the company's global delivery services offerings and may vary depending on the specific employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 201-500 employees (Mid-size)

Founded: 1998 (27 years ago)

Company Description:

• EY is a global leader in assurance, tax, transaction, and consulting services
• The company helps clients navigate an evolving business landscape and shape the future of their businesses
• EY teams deliver insights and quality services to help build trust and confidence in the capital markets and economies worldwide

Company Specialties:

• Assurance
• Tax
• Transaction
• Consulting

Company Website: www.ey.com

ASSUMPTION: EY is a well-established global professional services firm with a strong reputation in the market. The company's size and extensive experience make it an attractive employer for experienced professionals seeking to grow their careers in a dynamic and global environment.

📊 Role Analysis

Career Level: Senior/Managerial

Reporting Structure: The role reports directly to the Global Website Manager or a similar role within the EY organization

Work Arrangement: On-site, with potential for flexible work arrangements based on the company's global delivery services offerings

Growth Opportunities:

• Potential to work on high-impact projects with global teams
• Opportunities for professional development and career advancement within the EY organization
• Exposure to diverse industries and clients, fostering a well-rounded skill set

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work on high-impact projects and advance their career within the EY organization.

🌍 Location & Work Environment

Office Type: On-site (with potential for flexible work arrangements)

Office Location(s): Kochi, Kerala, India

Geographic Context:

• Kochi is the commercial capital of Kerala, India
• The city is known for its historical and cultural significance, as well as its growing IT and startup ecosystem
• Kochi offers a tropical climate, with temperatures ranging from 20°C to 35°C throughout the year

Work Schedule: Full-time (40 hours per week), with potential for flexible work arrangements based on the company's global delivery services offerings

ASSUMPTION: Kochi offers a vibrant and culturally rich work environment, with a growing IT and startup ecosystem that attracts talented professionals from across the globe. The city's tropical climate and historical significance make it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Technical skills in web management, SEO, and analytics
• Problem-solving and project management abilities
• Communication and collaboration skills
• Cultural fit and alignment with EY's values

Application Tips:

• Highlight relevant experience and achievements in web management, SEO, and analytics
• Tailor your resume and cover letter to emphasize your fit for the role and the company's values
• Prepare for behavioral and situational interview questions that assess your problem-solving and project management skills
• Research EY's company culture and be ready to discuss how your values align with the organization

ATS Keywords: Web Management, SEO, Analytics, Project Management, Digital Marketing, Lead Generation, User Experience, Content Optimization, Team Collaboration, Data Analysis, Campaign Management, Content Editing, User Journey Mapping, Social Media Integration, Privacy Compliance, Mentorship

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should tailor their application materials and prepare for a comprehensive interview process that assesses their problem-solving and project management abilities.

🛠️ Tools & Technologies

• Adobe Unified Platform/Adobe Experience Manager (AEM/AUP)
• Adobe Analytics and Google Analytics
• SEO Tools like Conductor, AHREFs, and other applicable SEO tools
• DQM Crownpeak or similar website management tool
• Marketo

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a strong focus on Adobe Experience Manager, SEO tools, and website management platforms.

👔 Cultural Fit Considerations

Company Values:

• Building a better working world
• Integrity
• Quality
• One global team

Work Style:

• Collaborative and team-oriented
• Focused on delivering high-quality services to clients
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with EY's core values?
• Can you provide an example of a time when you demonstrated exceptional user experience design and lead generation skills?
• How do you approach working with global teams and managing projects across different time zones?

ASSUMPTION: EY values a strong cultural fit with its employees, emphasizing integrity, quality, and a collaborative work style. Applicants should assess their alignment with the company's values and be prepared to discuss their fit with the organization's culture during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with global teams across different time zones
• Keeping up with the latest trends and best practices in web management and digital marketing
• Balancing the need for creativity and innovation with the requirement for consistent branding and compliance

ASSUMPTION: This role presents several challenges, including managing multiple projects and working with global teams. Applicants should be prepared to discuss their strategies for overcoming these challenges and maintaining a high level of productivity and efficiency.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or a Web Optimization Specialist, with a focus on lead generation and SEO
• However, this role is unique in its emphasis on managing the EY Ireland website and working closely with global teams
• Career progression in this role could lead to senior management positions within the EY organization

ASSUMPTION: While this role shares similarities with other digital marketing and web optimization positions, its unique focus on managing the EY Ireland website and working with global teams sets it apart. Applicants should highlight their relevant experience and skills in managing high-performing websites and driving lead generation through optimized user experiences.

📝 Sample Projects

• Managing the launch of a new EY service line or campaign, including website content creation, optimization, and promotion
• Implementing a new SEO strategy to improve organic traffic and search rankings for the EY Ireland website
• Conducting a comprehensive website audit and user experience assessment, followed by the development and execution of a site-wide optimization plan

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Website Manager Assistant Director may undertake. Applicants should be prepared to discuss their relevant experience and skills in managing high-performing websites and driving lead generation through optimized user experiences.

❓ Key Questions to Ask During Interview

• Can you describe the current website management team structure and how this role fits within the organization?
• How does EY support the professional development and growth of its website management team members?
• Can you provide an example of a recent website optimization project and the results achieved?
• How does EY measure and track the success of its website management and digital marketing efforts?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Applicants should ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving results for the EY organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills in web management, SEO, and analytics
• Prepare for phone or video screening and on-site or virtual interviews, focusing on your problem-solving and project management abilities
• Research EY's company culture and be ready to discuss your alignment with the organization's values
• Follow up with the hiring manager within one week of your interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.