Channel Marketing Director

📌 Core Information 🔹 Job Title: Channel Marketing Director 🔹 Company: Dimensional Fund Advisors 🔹 Location: Austin, TX (with remote/hybrid work arrangement) 🔹 Job Type: Full-Time 🔹 Category: Financial Services 🔹 Date Posted: May 5, 2025 🔹 Experience Level: 10+ years of experience 🔹 Remote Status: Hybrid (office-first) 🚀 Job Overview Key aspects of this role include: - Developing and implementing a comprehensive marketing strategy for Dimensional 360, a suite of services for financial professionals. - Collaborating with the Global Client Services team to create resources and campaigns that enhance the value offered to financial professionals. - Leading a high-performing marketing team and fostering a culture of innovation and continuous improvement. - Staying updated on competitive intelligence and industry developments to inform marketing strategies. ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the financial services industry to drive successful marketing campaigns and initiatives. 📋 Key Responsibilities ✅ Develop and implement a marketing strategy for Dimensional 360 that supports the firm's objectives and offers comprehensive solutions to financial professionals. ✅ Contribute to the messaging and positioning of Dimensional 360 as a differentiator for the firm, aligned with growth. ✅ Establish clear and measurable goals, and dynamically adjust the program based on analytics and results. ✅ Serve as a dedicated consultant and primary point of contact for marketing requests related to Dimensional 360. ✅ Devise campaign concepts, key deliverables, promotion plans, and analytics. ✅ Lead internal and external promotion of Dimensional 360 marketing initiatives. ✅ Establish strong and collaborative relationships with the broader Marketing team to ensure alignment, consistency, and effective execution of all Dimensional 360 initiatives. ✅ Develop, manage, and lead a high-performing marketing team, providing opportunities for professional development and growth. ✅ Identify new and emerging marketing tools, services, and software to innovate and further the Dimensional 360 marketing strategy. ✅ Stay abreast of competitive intelligence and marketplace opportunities and challenges, monitoring and benchmarking industry developments. ✅ Measure and continually enhance the effectiveness of the Dimensional 360 marketing strategy. ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to balance multiple priorities. 🎯 Required Qualifications Education: - Bachelor's Degree in Communications, Marketing, Journalism, or a related field (preferred) Experience: - 10+ years of marketing experience in the financial services industry - Proven track record of running large-scale successful marketing campaigns, including lead responsibility for messaging, positioning, and reporting - Experience working with senior executives in a global business environment - Past experience with an asset management firm, broker dealer, large RIA, or annuity company preferred - Past experience with practice management and benchmarking is a plus Required Skills: - Excellent written and verbal communication skills - Outstanding organizational and interpersonal skills, with the ability to quickly build trust and influence, and to collaborate effectively with and across teams - Adept at juggling numerous projects and managing multiple stakeholders while meeting deadlines and maintaining attention to detail - Strong leadership skills, including developing and managing high-performing teams and collaborating with and across teams to achieve the best results - Proactive with a proven track record of implementing complex marketing strategies - Ability to analyze metrics and present information in a meaningful way Preferred Skills: - Familiarity with marketing automation tools and CRM systems - Experience with marketing analytics and data visualization tools - Knowledge of the investment management industry and its trends ASSUMPTION: Candidates with a strong background in marketing, a deep understanding of the financial services industry, and proven leadership skills will be well-suited to this role. 💰 Compensation & Benefits Salary Range: $180,000 - $220,000 (based on industry standards for a Director-level marketing role in the financial services industry with 10+ years of experience) Benefits: - Comprehensive benefits package - Educational initiatives and professional development opportunities - Special celebrations of company history, culture, and growth Working Hours: Full-time, with a hybrid work arrangement (office-first, Tuesdays, Wednesdays, and Thursdays; flexible Mondays and Fridays) ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services, specifically Investment Management Company Size: 1,001-5,000 employees (mid-sized) Founded: 1981 Company Description: Dimensional has been implementing the great ideas in financial science since 1981. The firm is driven by an evidence-based approach, Nobel Prize-winning insights, and decades of expertise pursuing outperformance over benchmarks and peers while maintaining low costs and diversification. Company Specialties: Indexing, Factor Investing, Evidence-Based Investing, Global Asset Management Company Website: dimensional.com ASSUMPTION: Dimensional is a well-established investment management firm with a strong reputation for innovation and a commitment to research and data-driven solutions. 📊 Role Analysis Career Level: Director-level marketing role with potential for growth and leadership opportunities Reporting Structure: Reports directly to the Head of Channel Marketing, with cross-functional collaboration with the Global Client Services team and other marketing teams Work Arrangement: Hybrid (office-first, with flexibility for remote work on Mondays and Fridays) Growth Opportunities: - Leading and developing a high-performing marketing team - Expanding the Dimensional 360 marketing strategy to new regions or product lines - Taking on additional responsibilities or special projects as the business grows ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the broader organization. 🌍 Location & Work Environment Office Type: Hybrid (office-first, with remote work flexibility) Office Location(s): Austin, TX (with potential for occasional travel to other offices or client sites) Geographic Context: Austin is a vibrant, growing city with a strong tech industry, a diverse population, and a high quality of life. The office is located in the Westlake area, with easy access to major highways and amenities. Work Schedule: Full-time, with a hybrid work arrangement (office-first, Tuesdays, Wednesdays, and Thursdays; flexible Mondays and Fridays) ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility, allowing employees to maximize their productivity and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the Recruiting team 2. In-depth interview with the hiring manager and other team members 3. Final interview with senior leadership 4. Background check and offer extension Key Assessment Areas: - Marketing strategy and campaign development - Leadership and team management skills - Industry knowledge and understanding of the investment management landscape - Cultural fit and alignment with Dimensional's values Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and achievements - Be prepared to discuss your marketing philosophy and approach to campaign development - Research Dimensional's history, culture, and investment philosophy to demonstrate your interest and understanding of the firm ATS Keywords: Marketing strategy, campaign development, leadership, team management, investment management, financial services, Dimensional 360, client communication, business strategy ASSUMPTION: The interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on their ability to develop and execute successful marketing campaigns for Dimensional 360. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot) - CRM systems (e.g., Salesforce, HubSpot) - Marketing analytics and data visualization tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) - Microsoft Office Suite (Word, Excel, PowerPoint) ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and marketing analytics tools, as well as proficiency in Microsoft Office Suite. 👔 Cultural Fit Considerations Company Values: - Integrity - Collaboration - Continuous Learning - Client Focus - Innovation Work Style: - Data-driven and research-focused - Collaborative and team-oriented - Results-oriented and goal-driven - Adaptable and open to change - Committed to professional development and growth Self-Assessment Questions: - How do you embody Dimensional's values in your work and approach to marketing? - How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing campaigns? - How do you approach collaboration and teamwork, particularly in a hybrid work environment? ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Dimensional's values and a work style that is well-suited to the firm's data-driven, collaborative, and innovative culture. ⚠️ Potential Challenges - Balancing multiple projects and priorities in a fast-paced, dynamic work environment - Managing a high-performing marketing team with varying levels of experience and expertise - Staying up-to-date with industry trends and competitive developments in the investment management landscape - Navigating a hybrid work environment and fostering a strong team culture remotely ASSUMPTION: Candidates should be proactive, organized, and adaptable, with strong leadership and communication skills to overcome these potential challenges. 📈 Similar Roles Comparison - Marketing Director (Financial Services): This role is similar to a Marketing Director role in the financial services industry, with a focus on developing and executing marketing campaigns for financial products or services. However, this role is specific to Dimensional 360 and requires a deep understanding of the investment management industry and its trends. - Product Marketing Manager (Investment Management): This role is similar to a Product Marketing Manager role in the investment management industry, with a focus on positioning and promoting investment products or strategies. However, this role is broader in scope, encompassing all aspects of marketing for Dimensional 360, rather than focusing on a specific product or strategy. - Business Development Manager (Financial Services): This role is similar to a Business Development Manager role in the financial services industry, with a focus on growing and expanding the business through strategic partnerships and client relationships. However, this role is focused on marketing and campaign development, rather than business development and sales. ASSUMPTION: Candidates should have experience in marketing roles within the financial services industry, with a strong understanding of the investment management landscape and its trends. 📝 Sample Projects - Developing and executing a marketing campaign to launch a new Dimensional 360 resource or service - Conducting market research to identify opportunities for expanding Dimensional 360's offerings or entering new markets - Creating and implementing a marketing strategy to improve client engagement and retention for Dimensional 360 - Collaborating with the Global Client Services team to develop and promote thought leadership content for financial professionals ASSUMPTION: Candidates should be able to provide specific examples of their marketing experience and achievements, with a focus on their ability to develop and execute successful marketing campaigns. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing the Dimensional 360 marketing team, and how can this role address them? - How does Dimensional 360 differentiate itself from competitors in the investment management landscape, and how can marketing play a role in reinforcing that differentiation? - What opportunities exist for growth and expansion within Dimensional 360, and how can this role contribute to realizing that potential? - How does Dimensional support the professional development and growth of its marketing team members? - What is the company's approach to work-life balance, particularly in a hybrid work environment? ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the business and its challenges. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://dimensional.wd5.myworkdayjobs.com/DFA_Careers/job/Austin/Channel-Marketing-Director_2025-8342 - Tailor your resume and cover letter to highlight your relevant marketing experience and achievements - Prepare for your interview by researching Dimensional's history, culture, and investment philosophy, as well as the specific challenges and opportunities facing the Dimensional 360 marketing team - Follow up with the Recruiting team after your interview to express your interest in the role and ask any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.