📌 Core Information
🔹 Job Title: Channel Marketing Intern
🔹 Company: Generac Power Systems
🔹 Location: Pewaukee, Wisconsin, United States
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Gain valuable exposure and experience across nearly all elements of the marketing function and marketing communications for Generac products and services.
- Work with the global leader in the power industry, contributing to the development of marketing materials and campaigns.
- Collaborate with cross-functional teams such as Sales and Product Management to execute marketing projects.
- Develop skills in project management, messaging development, program management, and marketing communications.
ASSUMPTION: This internship is designed to provide a well-rounded marketing experience, offering exposure to various aspects of marketing within a global industry leader.
📋 Key Responsibilities
✅ Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures.
✅ Assist in submitting, reviewing, and editing marketing materials to ensure consistency and quality for digital and print assets.
✅ Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.
✅ Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.
✅ Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members
ASSUMPTION: The responsibilities listed are subject to change based on business needs and the intern's skillset and progress.
🎯 Required Qualifications
Education: Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Communication, or a similar field
Experience: The ability to work a minimum of 20 hours per week year-round and full-time during summer and school breaks
Required Skills:
- Ability to work independently and collaboratively
- Strong organization and project management skills, with the ability to handle multiple priorities
- Creative thinking in developing marketing strategies in a B2B environment
- Takes initiative and assumes ownership of tasks and projects
- Fast learner and able to adapt to new situations
- Eager to develop new skills, technologies, and industry trends
Preferred Skills:
- Sophomore status or above in the degree-seeking program
- Strong computer skills in the Microsoft Office Suite
- Strong writing and communication skills
- Working knowledge of basic graphic design skills
- Previous working or volunteer experience
- Involvement and leadership in extra-curricular campus activities or non-profit organizations.
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong academic record and be in good standing with their university.
💰 Compensation & Benefits
Salary Range: $15 - $18 per hour (Based on industry standards for marketing internships in the United States)
Benefits:
- Gain valuable work experience in a global industry
- Opportunity to work with cross-functional teams and learn from experienced professionals
- Potential for full-time employment after graduation, based on performance
Working Hours: 20 hours per week, with the possibility of full-time work during summer and school breaks
ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in the United States. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Electric Power Generation. Generac is a leading energy technology company committed to powering a smarter world.
Company Size: 5,001-10,000 employees. As a large company, Generac offers a wide range of opportunities and resources for interns to learn and grow.
Founded: 1959. Generac has a rich history and extensive experience in the power industry.
Company Description:
- Generac is a leading energy technology company committed to powering a smarter world.
- The company is dedicated to energy innovation, from creating the home standby generator market category to its current evolution into an energy technology solutions company.
- Generac's purpose is to lead the evolution to a more resilient, efficient, and sustainable world through its backup and prime power systems.
Company Specialties:
- Power Generation
- Generators
- Pressure Washers
- Industrial Solutions
- Energy Storage Solutions
- Back up Power
- Mobile Products
- Inverters
- Portable Power
- Power Tools
- and Clean Energy
Company Website: http://www.generac.com
ASSUMPTION: Generac's commitment to energy innovation and sustainability provides an exciting environment for interns to learn and grow.
📊 Role Analysis
Career Level: Entry Level. This internship is designed for students pursuing a degree in a relevant field.
Reporting Structure: The intern will report directly to the Channel Marketing Manager and work closely with the Channel Marketing team.
Work Arrangement: Hybrid. The intern will typically work on-site but may have the opportunity for remote work based on business needs.
Growth Opportunities:
- Gain valuable work experience in a global industry
- Learn from experienced professionals and develop marketing skills
- Potential for full-time employment after graduation, based on performance
ASSUMPTION: The internship provides ample opportunities for growth and learning, with the potential for full-time employment after graduation for high-performing interns.
🌍 Location & Work Environment
Office Type: Corporate Office. Generac's headquarters in Waukesha, Wisconsin, offers a professional work environment.
Office Location(s): Pewaukee, Wisconsin, United States
Geographic Context:
- Pewaukee is a suburb of Milwaukee, Wisconsin, with a population of approximately 14,000 people.
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions.
- Wisconsin is known for its four distinct seasons, with cold winters and warm summers.
Work Schedule: The intern will typically work 20 hours per week, with the possibility of full-time work during summer and school breaks.
ASSUMPTION: The work environment at Generac's headquarters is professional and collaborative, with opportunities for interns to learn and grow.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Channel Marketing team
- Background check and offer
Key Assessment Areas:
- Marketing knowledge and skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Adaptability and learning agility
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Demonstrate your understanding of Generac's products and industry
- Showcase your creativity and problem-solving skills through examples or projects
ATS Keywords: Marketing, Channel Marketing, Sales Enablement, Co-Op Programs, Marketing Communications, Project Management, Data Analysis, Microsoft Office Suite, Graphic Design
ASSUMPTION: The application process at Generac is designed to assess the candidate's marketing skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce Marketing Cloud
- SAP CRM
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies listed are subject to change based on business needs and the intern's skillset and progress.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Agility
- Teamwork
- Excellence
Work Style:
- Collaborative
- Fast-paced
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you demonstrate a strong work ethic and commitment to excellence?
- Are you able to work effectively in a team and collaborate with cross-functional stakeholders?
- Do you have a growth mindset and a willingness to learn and adapt in a fast-paced environment?
ASSUMPTION: Generac values interns who are committed to their work, collaborative, and eager to learn and grow in a fast-paced environment.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, requiring strong organization and time management skills.
- The work environment may be fast-paced and demanding, requiring adaptability and resilience.
- The intern may be required to work occasional overtime or weekends, depending on business needs.
- The internship may involve working with sensitive information, requiring a high degree of confidentiality and professionalism.
ASSUMPTION: The potential challenges listed are subject to change based on business needs and the intern's skillset and progress.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a broader range of marketing experience and the opportunity to work with a global industry leader.
- Generac's focus on energy innovation and sustainability provides an exciting environment for interns to learn and grow.
- This internship offers the potential for full-time employment after graduation, based on performance.
ASSUMPTION: The comparison points listed are subject to change based on business needs and the intern's skillset and progress.
📝 Sample Projects
- Develop a marketing plan for a new product launch
- Create sales enablement content, such as emails, presentations, and brochures
- Analyze marketing performance data and provide insights and recommendations
ASSUMPTION: The sample projects listed are subject to change based on business needs and the intern's skillset and progress.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship in the first 30, 60, and 90 days?
- How does this internship fit into the broader marketing team and organization?
- What opportunities are there for growth and learning during this internship?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- What is the typical career path for marketing interns at Generac?
ASSUMPTION: The interview questions listed are designed to provide insight into the internship's priorities, expectations, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Prepare for your interview by researching Generac's products and industry, and practicing your problem-solving and communication skills
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
