Channel Marketing Lead

📌 Core Information

🔹 Job Title: Channel Marketing Lead

🔹 Company: Bosch Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Formulating and executing channel strategy across various trade levels
• Leading and enabling execution of channel strategy across distributors, retailers, and workshops
• Managing a team to develop customer promotions, campaigns, and loyalty programs
• Driving digital enablers for process efficiency across the channel value chain
• Monitoring market developments and competition to inform strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive or related industries.

📋 Key Responsibilities

✅ Envision and formulate MA-INs channel strategy road map

✅ Lead & enable execution of channel strategy across trade levels of Primary, Secondary & Tertiary comprising Distributors, Retail & Workshops in the Independent Aftermarket space

✅ Formulate Channel development policies and drive customer engagement through efficient use of channel budgets, to ensure achievement of turnover targets as per business development plan and market potential

✅ Manage a team of channel marketing managers to develop and execute customer promotions, campaigns, loyalty & binding programs, meets and events to improve channel level business and market share

✅ Enable an efficient analytics platform to provide insights to management for strategic direction and inputs to field teams to drive meaningful on-ground execution

✅ Define & ensure execution of processes across customer life cycle like channel prospecting, onboarding, business engagement, business development etc across all trade levels. Drive digital enablers across the channel value chain for process efficiency

✅ Monitor market developments, trends, competition developments, customer requirements etc as required for strategy & business policy development

✅ Enable competency improvement programs such as trainings, ways of selling programs, soft skills for internal and external market development teams to ensure competent on ground resources

ASSUMPTION: This role involves a mix of strategic planning, team management, and on-the-ground execution. It requires strong analytical skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor of Engineering with specialization in Mechanical / Automotive engineering, MBA with specialization in Marketing

Experience: 12+ years of experience in Sales and Marketing, with 8+ years in marketing function with a mix of product marketing and channel management

Required Skills:

• Channel strategy development and execution
• Team management and leadership
• Analytics and data-driven decision making
• Market development and business policy formulation
• Process improvement and digital enablement
• Competency improvement programs

Preferred Skills:

• Experience in the automotive or related industries
• Fluency in local languages (e.g., Kannada, Hindi)

ASSUMPTION: Candidates with experience in the automotive industry or related fields may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles and experience levels in Bangalore)

Benefits:

• Medical insurance
• Retirement benefits
• Employee discounts on Bosch products
• Learning and development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bosch operates in the automotive, industrial technology, consumer goods, and energy and building technology sectors. It is a leading supplier of technology and services in India.

Company Size: Bosch Group has over 30,500 associates in India and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22. Bosch Limited, the flagship company, earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.

Founded: Bosch was founded in Stuttgart, Germany, in 1886. It entered the Indian market in 1922 and set up its first manufacturing operation in 1951.

Company Description:

• Bosch is a global technology company that provides products and services in the areas of mobility solutions, industrial technology, consumer goods, and energy and building technology.
• It operates in India through twelve companies, including Bosch Limited, the flagship company, and has 16 manufacturing sites and seven development and application centers.
• Bosch is committed to sustainability and social responsibility, with initiatives focused on environmental protection, social engagement, and good governance.

Company Specialties:

• Automotive technology and components
• Industrial automation and drive technology
• Consumer goods and home appliances
• Energy and building technology

Company Website: www.bosch.in

ASSUMPTION: Bosch's diverse business portfolio and commitment to sustainability make it an attractive employer for candidates seeking a challenging and meaningful career.

📊 Role Analysis

Career Level: Mid-level to senior management, with potential for growth into a director-level role

Reporting Structure: The Channel Marketing Lead will report directly to the Head of Marketing and will manage a team of channel marketing managers

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression to a director-level role within marketing
• Expansion into other business units or regions within Bosch
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and dynamic work environment

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, with a population of over 10 million
• The city is known for its tech industry and is home to many multinational corporations
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the hiring manager or a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and channel strategy development
• Team management and leadership skills
• Analytical skills and data-driven decision making
• Market development and business policy formulation
• Process improvement and digital enablement

Application Tips:

• Highlight relevant experience in channel marketing, team management, and analytics
• Tailor your resume and cover letter to emphasize your fit for this role and Bosch's company culture
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills

ATS Keywords: Channel strategy, team management, analytics, market development, business policy, process improvement, digital enablement

ASSUMPTION: Bosch's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates seeking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Performance
• Honesty and Fairness
• Sustainability

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• How do you align with Bosch's company values, particularly in the context of this role?
• How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
• How do you approach process improvement and digital enablement, and how have you applied these skills in previous roles?

ASSUMPTION: Bosch values candidates who demonstrate a strong fit with their company culture, particularly in terms of innovation, quality, and performance.

⚠️ Potential Challenges

• Managing a team across multiple trade levels and locations
• Balancing strategic planning with on-the-ground execution
• Adapting to a dynamic and fast-paced work environment
• Working with diverse stakeholders, including distributors, retailers, and workshops

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other channel marketing or channel development positions, but may have a greater focus on team management and analytics
• In the automotive industry, this role may be more focused on the independent aftermarket space, compared to other industries
• Career progression in this role may involve moving into a director-level position within marketing or expanding into other business units or regions within Bosch

ASSUMPTION: This role offers a unique blend of strategic planning, team management, and on-the-ground execution, with opportunities for growth and development within Bosch.

📝 Sample Projects

• Developing and executing a channel strategy road map for a new product launch
• Managing a team to execute customer promotions and events, resulting in a 20% increase in market share
• Implementing an analytics platform to provide insights on customer engagement and market trends, leading to data-driven decision making and improved business performance

ASSUMPTION: These sample projects demonstrate the strategic, team management, and analytical aspects of this role, as well as the potential impact on business performance.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Bosch in India?
• What are the key priorities for the first 90 days in this role?
• How does Bosch support the professional development and growth of its employees?
• What are the biggest challenges facing the channel marketing team, and how can this role address them?
• How does Bosch approach digital enablement and process improvement in the channel marketing function?

ASSUMPTION: These questions demonstrate a candidate's interest in the strategic direction of the company, their commitment to driving results, and their focus on continuous learning and improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Bosch's company culture and values, and practicing your responses to common interview questions
• Follow up with the HR department after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.