Channel Marketing Lead

📌 Core Information

🔹 Job Title: Channel Marketing Lead

🔹 Company: Fortra

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Trade Marketing, Partner & Channel Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Delivering partner marketing campaign programs aligned with business and sales goals
• Execution of event management
• Partner enablement and system alignment
• Collaboration with various teams to ensure strategic alignment

ASSUMPTION: The role requires a blend of strategic planning and operational execution expertise, indicating a balance between strategic vision and practical application.

📋 Key Responsibilities

✅ Develop and execute a partner marketing plan supporting business and product strategies

✅ Generate and implement new, creative ideas for channel optimization

✅ Determine market needs and reception of partner activities

✅ Scope projects within the marketing department, including timelines, deliverables, and team members

✅ Regularly analyze goals for pipeline creation to optimize existing programs

✅ Create marketing content for co-marketing campaigns such as web content, blogs, webinars, and case studies

✅ Develop and manage employees, determining staff and skill requirements

✅ Collaborate with and manage resources to execute programs on time and on budget

✅ Other duties as assigned

ASSUMPTION: Responsibility for both strategic development and tactical execution, suggesting involvement at multiple levels of marketing activities from planning to implementation.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, or related field

Experience: Five to seven years of marketing experience, with three to five years in digital marketing

Required Skills:

• Partner Marketing
• Event Management
• Project Management
• Digital Marketing
• Content Creation

Preferred Skills:

• Experience in a hi-tech organization
• Marketing staff management experience

ASSUMPTION: Preferable for candidates to have a strong technical marketing background, especially in complex, tech-driven environments.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive benefits package
• Opportunities for personal and professional development
• Flexible work options

Working Hours: 40 hours per week

ASSUMPTION: Benefits may include health coverage, retirement plans, and professional development opportunities typical of large companies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focused on cybersecurity solutions

Company Size: 1,001-5,000 employees, offering a medium-sized firm environment with potential for growth and collaboration

Founded: Not specified

Company Description:

• Innovative cybersecurity solutions
• Commitment to employee and customer satisfaction
• Adapting to the ever-evolving cybersecurity landscape

Company Specialties:

• Cybersecurity solutions
• Collaboration with external partners
• Adaptive technology development

Company Website: https://www.fortra.com/

ASSUMPTION: The company places a significant emphasis on innovation and collaboration, indicating a vibrant environment for professionals in the tech industry.

📊 Role Analysis

Career Level: Mid to Senior, requiring substantial experience and expertise

Reporting Structure: Likely reports to senior marketing leadership, collaborates across multiple departments

Work Arrangement: Full-time, on-site with some potential flexibility for remote work

Growth Opportunities:

• Potential for growth within the marketing department
• Engagement with a wide range of strategic initiatives
• Increasing responsibility in leadership and management

ASSUMPTION: Opportunities for advancement and involvement in strategic decisions are available for those displaying strong leadership and innovative capabilities.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Singapore

Geographic Context:

• Located in a major economic hub with diverse opportunities
• Access to a wide network of industry professionals
• Dynamic and multicultural work environment

Work Schedule: Regular office hours with potential for overtime during peak project phases

ASSUMPTION: Location provides significant networking and growth opportunities within a globally recognized business center.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video screening
• In-person or virtual interview with panel

Key Assessment Areas:

• Marketing strategy development
• Creativity in campaign execution
• Collaboration and leadership capabilities

Application Tips:

• Highlight relevant marketing and management experience
• Demonstrate creativity and problem-solving skills
• Provide examples of previous successful campaigns

ATS Keywords: Partner Marketing, Event Management, Project Management, Digital Marketing, Content Creation

ASSUMPTION: The recruitment process is rigorous, aiming to identify individuals with strong strategic insights and the ability to execute complex marketing campaigns.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce)
• Marketing automation tools
• Google Analytics and AdWords

ASSUMPTION: Competency in industry-standard marketing tools is essential, supporting data-driven decision-making and strategic planning.

👔 Cultural Fit Considerations

Company Values:

• Innovation and adaptability
• Collaborative team spirit
• Commitment to excellence in cybersecurity

Work Style:

• Proactive and initiative-driven
• Strong emphasis on collaboration
• Focus on rapid learning and adaptation

Self-Assessment Questions:

• Am I proactive and innovative in my approach?
• How well do I adapt to a fast-paced and evolving industry?
• Am I capable of leading cross-functional teams effectively?

ASSUMPTION: Cultural fit revolves around adaptability, innovation, and teamwork within a supportive and forward-thinking environment.

⚠️ Potential Challenges

• Maintaining alignment with rapidly changing market trends
• Balancing strategic and tactical responsibilities
• Managing cross-departmental collaborations
• Driving successful marketing initiatives under tight deadlines

ASSUMPTION: The role may involve challenges of adapting strategies to meet emerging business needs within a dynamic industry context.

📈 Similar Roles Comparison

• Additional focus on leadership quality compared to standard marketing roles
• Stronger emphasis on partner and channel marketing
• Greater responsibility in strategic decision-making

ASSUMPTION: This role is distinctively strategic and involves a depth of involvement across various marketing channels, setting it apart from more conventional marketing positions.

📝 Sample Projects

• Development and execution of a co-branded marketing campaign
• Implementation of partner go-to-market strategies
• Data-driven analysis to optimize channel performance

ASSUMPTION: Opportunities to lead complex, high-impact projects that correlate directly to sales objectives and partner relationships.

❓ Key Questions to Ask During Interview

• What are the most significant challenges currently facing this position?
• How does Fortra measure success within the Channel Marketing Lead role?
• Can you provide examples of past successful channel initiatives?
• How is performance typically evaluated for this role?
• What opportunities exist for professional growth and advancement?

ASSUMPTION: Understanding performance metrics and growth opportunities can provide better insights into role expectations and career trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume, highlighting relevant experience and skills
• Craft a compelling cover letter tailored to the Channel Marketing Lead role
• Update your LinkedIn profile and connect with Fortra for networking
• Research about Fortra and prepare insightful questions for the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.