🔹 Job Title: Channel Marketing Manager
🔹 Company: Fortune Brands Innovations, Inc.
🔹 Location: Deerfield, IL
🔹 Job Type: Full-time, Hybrid (Tuesday, Wednesday, Thursday)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid work arrangement
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of distribution channels, the buying journey, and a service-driven, highly motivated, creative, and team-oriented professional.
✅ Lead the development and execution of the B2B channel marketing strategy, managing the 4Ps to support channel objectives while ensuring alignment across cross-functional stakeholders
✅ Understand business unit P&L objectives to make sound go-to-market recommendations to drive top and bottom-line growth
✅ Collaborate with COE partners to coordinate key trade show and channel events and uncover new strategic opportunities
✅ Foster channel partner relationships and engagement through targeted training, sales enablement resources, and marketing campaigns
✅ Develop and execute lead generation and nurturing strategies to drive full funnel marketing support
✅ Collaborate with sales, product management, and brand execution teams in the areas of growth initiatives, program development, commercialization planning, research, presentations, and training delivery
✅ Provide input for brand and merchandising messaging to ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts
✅ Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales
✅ Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis, and close collaboration with sales and business unit partners
✅ Analyze market data, trends, preferences, and competitor behavior to optimize marketing strategies
ASSUMPTION: This role involves a high degree of collaboration, influencing, and building trust with various stakeholders, as well as a significant amount of travel (up to 25%).
Education: Bachelor's degree in Marketing, Business, or related field
Experience: Minimum of five (5) years of sales, product management, or marketing experience required. Channel leadership experience preferred
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the industry.
Salary Range: $70,000 USD - $110,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
Benefits:
Working Hours: Full-time, typically 40 hours per week, with a hybrid work arrangement (Tuesday, Wednesday, Thursday on-site)
ASSUMPTION: The salary range provided is an estimate based on the information given and industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the factors mentioned.
Industry: Manufacturing, specifically focused on home products, security, and commercial building markets
Company Size: 10,001+ employees, indicating a large organization with extensive resources and a diverse range of brands
Founded: Fortune Brands Innovations, Inc. is a relatively new entity, having been formed through the combination of several well-established companies
Company Description:
Company Specialties:
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands Innovations, Inc. is a public company (NYSE: FBIN) with a strong focus on innovation, brands, and channels. The company's extensive portfolio of brands and commitment to elevating lives through transformative spaces indicate a forward-thinking and customer-centric organization.
Career Level: Mid-level to senior, with a focus on strategic planning, execution, and collaboration
Reporting Structure: This role reports to the Senior Director of Channel Marketing and collaborates with various cross-functional teams, including Product Management, Sales, Brand, Digital, and Finance
Work Arrangement: Hybrid, with on-site work required on Tuesdays, Wednesdays, and Thursdays
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the marketing department and the broader organization.
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (Tuesday, Wednesday, Thursday on-site)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel Marketing, B2B Marketing, Sales Enablement, Lead Generation, Market Analysis, Cross-Functional Collaboration, P&L Management, Event Coordination, Training Delivery, Competitive Insights, Program Development, Commercialization Planning, Customer Experience, Relationship Management, Strategic Planning, Creative Thinking
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's marketing expertise, strategic thinking, and collaboration skills. Applicants should be prepared to provide specific examples of their past experiences and accomplishments in these areas.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Fortune Brands Innovations, Inc. values innovation, collaboration, and a customer-centric approach. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.
ASSUMPTION: This role presents a unique set of challenges, including managing a high volume of stakeholders, keeping pace with the evolving marketing landscape, and balancing strategic planning with tactical execution. Candidates should be prepared to demonstrate their ability to thrive in a fast-paced, dynamic environment.
ASSUMPTION: This role differs from other channel marketing positions in its emphasis on strategic planning and cross-functional collaboration. Candidates should be prepared to demonstrate their ability to thrive in a fast-paced, collaborative environment and drive strategic marketing initiatives that achieve measurable results.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the channel marketing manager role at Fortune Brands Innovations, Inc.
ASSUMPTION: These key questions are designed to help candidates better understand the company's long-term vision, growth opportunities, and approach to collaboration and professional development. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.