📌 Core Information
🔹 Job Title: Channel Marketing Manager
🔹 Company: Techland S.A.
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Nurturing relationships with business partners in the gaming industry
- Developing and driving business strategies for new and existing products
- Crafting sales proposals and presenting reports to key stakeholders
- Analyzing market trends and industry activities to forecast trends and guide marketing strategies
- Collaborating with cross-functional teams to ensure contract fulfillment
- Defining channel marketing strategies and overseeing promotional campaigns
ASSUMPTION: This role requires a strong understanding of the gaming industry and its key players, as well as excellent communication and negotiation skills.
📋 Key Responsibilities
✅ Nurture relationships with business partners, including 1st-party partners, distributors, and game developers
✅ Implement and drive the business development strategy for new and existing products
✅ Craft and execute sales proposals to distributors, and present reports to key internal stakeholders
✅ Analyze market trends and industry key player activities, leveraging extensive knowledge of the video gaming industry to forecast trends and help guide marketing strategies
✅ Coordinate with other departments, such as finance and production, to ensure contract terms are fulfilled
✅ Co-define channel marketing strategy for various campaigns
✅ Collaborate with key partners' trade marketing teams, providing them with necessary assets and comprehensive product information
✅ Actively engage in managing the creation of marketing assets by the internal creative marketing team and ensure all materials align with the brand and target audience, as well as business partners' guidelines
✅ Strategically monitor trade marketing execution in both digital and physical retail platforms and suggest improvements as needed
✅ Oversee promotional campaigns execution and provide detailed reports on their results to upper management
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)
Experience: Minimum 2 years of experience in the gaming industry, particularly in roles related to product, sales, or marketing. If you do not have professional experience in gaming, having a hobby-level familiarity with the video game industry is required.
Required Skills:
- Passion for PC and/or console gaming and regularly play
- Strong written and verbal communication skills in English, including fluency in gaming industry jargon and business terminology
- Excellent communication and social skills to effectively manage expectations from partners and internal stakeholders
- Ability to build and maintain a network of contacts within the gaming industry
- Problem-solving skills and a proactive mindset
- Sense of ownership towards the project
- Strong negotiation skills and the ability to effectively close deals
- Ability to work effectively under tight deadlines
- Ability to quickly adapt to a fast-paced environment and readiness to make quick decisions
Preferred Skills:
ASSUMPTION: This role requires a strong understanding of the gaming industry and its key players, as well as excellent communication and negotiation skills.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 gross per month, based on industry standards for a mid-level marketing role in Warsaw. This estimate takes into account the required experience level and the company's size.
Benefits:
- Private medical care
- Life insurance
- Relocation support
- Pro-health campaigns
- Gifts for different occasions
- Bonuses
Working Hours: Full-time (40 hours per week), with flexible working hours and no dress code
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Techland is a leading video game company with over 30 years of experience in the gaming industry. They are known for creating iconic franchises like Call of Juarez and Dying Light, which have been played by over 45 million players worldwide.
Company Size: Techland has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Techland was founded in 1991 and has since grown into an international team of over 500 professionals, with studios in Wroclaw and Warsaw.
Company Description:
- Techland is committed to pushing the boundaries of game development and delivering unforgettable experiences to their players
- The company offers a wide array of benefits, including private medical care, life insurance, relocation support, pro-health campaigns, gifts for different occasions, and bonuses
- Techland provides an outstanding work atmosphere with flexible working hours, no dress code, and full support from dedicated HR Business Partners
- The company is dedicated to personal development, offering a dedicated development budget for each employee, extra paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes
- Techland's state-of-the-art offices are filled with chillout zones, fully equipped kitchens, gyms (Wroclaw office), and free underground car parks (Wroclaw office)
Company Specialties:
- Computer games
- Video games
- Games development
- Multi-platform game engine
- Games publishing
- Console games
Company Website: Techland Job Offers
ASSUMPTION: Techland's focus on open-world action, storytelling, and community engagement sets it apart in the gaming industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development within the company
Reporting Structure: The Channel Marketing Manager will report directly to the Head of Marketing and collaborate with various internal teams, such as finance, production, and creative marketing
Work Arrangement: Full-time, on-site position with flexible working hours and no dress code
Growth Opportunities:
- Stable career paths within the company
- Extensive internal and external training opportunities
- Dedicated development budget for each employee
- Extra paid days for training and CSR
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Techland's commitment to personal development and career progression.
🌍 Location & Work Environment
Office Type: Techland's Warsaw office is located in the city center, offering a modern and collaborative work environment
Office Location(s): ul. Inflancka 4C, Warszawa, mazowieckie 00-189, PL
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people
- The city is known for its rich history, vibrant culture, and thriving gaming industry
- Warsaw offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Full-time (40 hours per week), with flexible working hours and no dress code
ASSUMPTION: Warsaw's central location and vibrant gaming industry make it an ideal place for a Channel Marketing Manager to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- Technical assessment or case study (if applicable)
- On-site or video interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Gaming industry knowledge and passion
- Communication and negotiation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Techland's values
Application Tips:
- Highlight relevant gaming industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for gaming and understanding of the industry
- Prepare examples of successful marketing campaigns or projects you've worked on in the past
- Research Techland's games and company culture to show your enthusiasm and preparation
ATS Keywords: Channel Marketing, Business Development, Sales Proposals, Market Analysis, Gaming Industry, Communication Skills, Networking, Problem-Solving, Negotiation Skills, Project Ownership, Adaptability, Jira Expertise
ASSUMPTION: Techland's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on the gaming industry and marketing expertise.
🛠️ Tools & Technologies
- Jira (preferred)
- Microsoft Office Suite
- Gaming industry-specific tools and platforms
ASSUMPTION: The required tools and technologies for this role are primarily gaming industry-specific and may vary depending on the candidate's experience and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Community engagement
Work Style:
- Fast-paced and dynamic environment
- Strong focus on results and performance
- Collaborative and supportive team culture
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the gaming industry?
- Can you describe a time when you had to negotiate a challenging deal or manage difficult stakeholders?
- How do you prioritize and manage your time effectively in a fast-paced environment?
ASSUMPTION: Techland values candidates who are passionate about gaming, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing expectations and relationships with multiple business partners and internal stakeholders
- Keeping up with the fast-paced and ever-changing gaming industry
- Balancing the need for strategic planning with the requirement to make quick decisions under tight deadlines
- Adapting to a dynamic work environment with changing priorities and projects
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and skilled candidate to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the gaming industry and its key players
- This role focuses on business development and channel marketing, rather than brand marketing or advertising
- Career progression in this role may lead to senior marketing positions within the gaming industry or related fields
ASSUMPTION: This role is unique within the gaming industry, requiring a specific skill set and experience level to succeed.
📝 Sample Projects
- Developing and executing a sales proposal for a new game release, including market analysis and negotiation with distributors
- Coordinating with the creative marketing team to create promotional materials that align with the brand and target audience, as well as business partners' guidelines
- Overseeing the execution of a promotional campaign for an existing game, including monitoring trade marketing activities and providing detailed reports on results to upper management
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Channel Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Techland support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported within the team?
- How does Techland engage with and respond to player feedback and community input?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, allowing candidates to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Techland Job Offers website
- Tailor your resume and cover letter to highlight your relevant gaming industry experience and achievements
- Prepare examples of successful marketing campaigns or projects you've worked on in the past
- Research Techland's games and company culture to show your enthusiasm and preparation
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
