📌 Core Information
🔹 Job Title: Channel Marketing Manager
🔹 Company: Fortune Brands
🔹 Location: Deerfield, IL
🔹 Job Type: Full-time, Hybrid (Tue, Wed, Thu)
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing channel marketing strategies
- Collaborating with cross-functional teams to drive P&L objectives
- Managing marketing communications and events
- Building channel expertise through field travel and industry events
- Analyzing market data and trends to optimize strategies
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and influencing stakeholders.
📋 Key Responsibilities
✅ Lead the development and execution of B2B channel marketing strategy
✅ Collaborate with cross-functional teams to support channel objectives and P&L growth
✅ Coordinate key trade shows and channel events, and uncover new strategic opportunities
✅ Foster channel partner relationships through targeted training and marketing campaigns
✅ Develop and execute lead generation and nurturing strategies to drive full funnel marketing support
✅ Provide input for brand and merchandising messaging to ensure alignment with channel strategy
✅ Analyze market data, trends, preferences, and competitor behavior to optimize marketing strategies
ASSUMPTION: This role requires a high level of collaboration and influence, as well as strong analytical and strategic thinking skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: Minimum of five (5) years of sales, product management, or marketing experience, with a preference for channel leadership experience
Required Skills:
- Proven ability to influence, collaborate, and build trust
- Strong marketing expertise and understanding of distribution channels
- Insight into the buying journey and customer experience
- Ability to travel up to 25% of the time
Preferred Skills:
- Experience with channel leadership
- Fluency in additional languages (e.g., Spanish)
ASSUMPTION: Candidates with channel leadership experience and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $110,000 USD (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off
- Fertility / Adoption Benefits
Working Hours: Full-time, with flexible hours and half-day summer Fridays
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on individual qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Home Products, Security, and Commercial Building Markets)
Company Size: 10,001+ employees (Large Enterprise)
Founded: 1995 (as a result of a spin-off from American Brands)
Company Description:
- Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes
- They elevate lives by transforming spaces into havens through their portfolio of brands in home products, security, and commercial building markets
- The company supports an inclusive and diverse culture, empowering employees to be their authentic selves
Company Specialties:
- Brand, innovation, and channel leadership
- Exciting, supercharged categories in home products, security, and commercial building markets
- Portfolio of brands including Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, and Yale residential
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is a large, established company with a strong focus on innovation and growth in the home products and security markets.
📊 Role Analysis
Career Level: Mid-level to Senior (Based on experience requirements)
Reporting Structure: This role reports directly to the Senior Director of Marketing and collaborates with various cross-functional teams
Work Arrangement: Hybrid (Tue, Wed, Thu on-site)
Growth Opportunities:
- Potential advancement to Senior or Director-level roles within Marketing or related functions
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with modern facilities
Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015
Geographic Context:
- Deerfield is a suburb of Chicago, located approximately 25 miles north of the city
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor recreation
- Deerfield has a population of around 18,000 residents and is known for its high-quality schools and family-friendly neighborhoods
Work Schedule: Full-time, with flexible hours and half-day summer Fridays
ASSUMPTION: The work environment at Fortune Brands is professional and collaborative, with a focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Collaboration and influencing skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences
- Research Fortune Brands and the home products industry to show your enthusiasm and knowledge
ATS Keywords: Channel Marketing, B2B Marketing, Sales Enablement, Collaboration, Market Analysis, Lead Generation, Training Delivery, Product Management, Strategic Planning, Event Coordination, P&L Management, Creative Thinking, Team Orientation, Customer Experience, Competitive Insights, Communication
ASSUMPTION: The application process at Fortune Brands is thorough and competitive, with a focus on assessing candidates' marketing expertise and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Fortune Brands uses industry-standard marketing and project management tools to support their marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have a proven track record of driving results and achieving objectives?
- Are you passionate about creating smarter, safer, and more beautiful homes?
ASSUMPTION: Fortune Brands values candidates who are innovative, collaborative, and results-driven, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a large organization
- Balancing strategic thinking with tactical execution
- Keeping up with industry trends and competitor activities
- Adapting to a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position has a stronger focus on P&L management and cross-functional collaboration
- In the home products industry, this role requires a deep understanding of both B2B and B2C marketing dynamics
- Career progression in this role may lead to senior marketing or management positions within Fortune Brands or other organizations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research to identify trends and opportunities in the home products industry
- Managing a channel-specific marketing campaign to drive sales and market share
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the channel marketing manager role at Fortune Brands.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the company's marketing efforts?
- What are the key priorities for this role in the first 90 days?
- How does Fortune Brands support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a large, matrixed organization like Fortune Brands?
- How does the company measure the success of its channel marketing efforts?
ASSUMPTION: These interview questions help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and experiences
- Research Fortune Brands and the home products industry to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager or HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
