Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager

🔹 Company: Megaport

🔹 Location: Multiple locations across the United States

🔹 Job Type: Full-time - Permanent

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (5+ years of experience)

🔹 Remote Status: Remote OK (with travel readiness for partner events)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through channel partners
• Developing and executing co-marketing campaigns with TSDs and TSBs
• Equipping partners with enablement programs and resources
• Collaborating with cross-functional teams to ensure campaign success
• Analyzing campaign performance and optimizing strategies

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the tech infrastructure or cloud services sector, and experience working with channel partners.

📋 Key Responsibilities

✅ Design and execute co-marketing campaigns with TSDs and TSBs to generate qualified leads, accelerate deal cycles, and boost partner ROI

✅ Develop and maintain a comprehensive channel marketing calendar, aligning global initiatives with regional partner activities

✅ Create turnkey marketing toolkits, including email templates, sales collateral, pitch decks, battlecards, digital assets, and incentive program materials

✅ Implement partner enablement programs, such as webinars, training modules, certification paths, and "office hours"

✅ Collaborate with Sales and Product teams to ensure campaign messaging is on-point, compliant, and resonates with service providers and end-customers

✅ Track, analyze, and report on campaign performance, using data to optimize engagement strategies and help sales teams generate opportunities

✅ Manage partner portals and utilize marketing automation platforms to streamline lead distribution and campaign workflows

✅ Organize and support partner events (virtual and in-person) workshops, roadshows, and trade shows that position Megaport as the connectivity partner of choice

✅ Nurture relationships with agency marketing leads and sub-agent champions, gathering feedback to continuously improve program effectiveness

ASSUMPTION: This role requires strong project management skills, excellent communication skills, and the ability to work effectively with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience with 3+ years of B2B channel or partner marketing experience in telecommunications, networking, tech infrastructure, or cloud services

Required Skills:

• Proven track record of planning and executing multi-touch channel campaigns that hit revenue targets
• Previous experience leading, running, and being the face of the company on the ground at partner-led events across North America
• Strong project management skills and familiarity with workload/project management tools like Jira, Asana, or Monday.com
• Excellent written and verbal communication skills; ability to turn complex product features into clear and compelling partner-facing content
• Data-driven mindset and hands-on experience with marketing automation tools (HubSpot, Pardot, Marketo, etc.) and Salesforce CRM
• Collaborative attitude and ability to build strong relationships with Marketing, Sales, Product, and external stakeholders
• Creative problem-solving skills and ability to brainstorm fresh ideas and bring them to life
• Highly organized and able to operate asynchronously and effectively with teams across different time zones
• Travel readiness to support partner events and roadshows in the U.S. as required

Preferred Skills:

• HTML/CSS capabilities
• SQL capabilities
• Experience with Salesforce CRM administration
• Experience with business automation tools such as Zapier, Replit, or Make.com
• An understanding of network engineering principles

ASSUMPTION: Candidates with experience in the tech industry and familiarity with network engineering principles may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Flexible working environments
• 20 days of vacation leave, Birthday Leave, 12 weeks parental leave (after 12 months continuous service), and 5 days of study leave
• Remote work environment with access to co-working space
• Motivated team of industry experts and plenty of learning opportunities
• Celebrated success with ‘Legend’ and ‘Kudos’ Awards
• Health and wellness program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the tech industry. Actual compensation may vary based on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Megaport operates in the telecommunications industry, specifically in the Network as a Service (NaaS) sector. The company specializes in providing fast, flexible, secure, and on-demand connectivity to leading cloud, network, and managed service providers.

Company Size: Megaport is a medium-sized company with 201-500 employees globally. This size allows for a collaborative and supportive work environment while still offering plenty of learning opportunities.

Founded: Megaport was founded in 2013 and is headquartered in Fortitude Valley, Queensland, Australia, with additional offices in San Francisco, California, and London, England.

Company Description:

• Megaport is changing the way people, enterprises, and service providers interconnect globally
• The company's Software Defined Network (SDN) connects 930+ enabled data centres in 26 countries across North America, Asia Pacific, and Europe
• Megaport enables customers with fast, flexible, secure, and on-demand connectivity to leading cloud, network, and managed service providers
• The company's Network as a Service solution offers greater agility, reduced operating costs, and increased speed to market compared to traditional connectivity options

Company Specialties:

• Virtual Networks
• Interconnection
• Peering
• Hybrid Cloud
• AWS
• Google Cloud Platform
• Direct Connect
• Google Cloud Interconnect
• Cloud Networking
• Virtual Cross Connect
• Elastic Bandwidth
• Elastic Fabric
• Microsoft Azure ExpressRoute
• Office 365
• Oracle Cloud

Company Website: Megaport Website

ASSUMPTION: Megaport's focus on global connectivity and partnerships with major cloud providers makes it an attractive employer for marketing professionals interested in the tech industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 5+ years of marketing experience with 3+ years of B2B channel or partner marketing experience in telecommunications, networking, tech infrastructure, or cloud services.

Reporting Structure: The Channel Marketing Manager will report directly to the Global Marketing Director and collaborate closely with the Sales and Product teams.

Work Arrangement: This role is remote-friendly, with the expectation of supporting partner events and roadshows in the U.S. as required.

Growth Opportunities:

• As Megaport continues to expand its partner ecosystem, there will be opportunities for the Channel Marketing Manager to grow into a leadership role or take on additional responsibilities
• The company's focus on innovation and continuous improvement creates an environment where employees can develop new skills and advance their careers
• Megaport's global presence offers opportunities for international travel and exposure to diverse markets

ASSUMPTION: The Channel Marketing Manager's success in driving revenue growth through channel partners will open up opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Megaport has offices in Fortitude Valley, Queensland, Australia; San Francisco, California; and London, England. However, this role is remote-friendly, with the expectation of supporting partner events and roadshows in the U.S. as required.

Office Location(s): Megaport's offices are located in Fortitude Valley, Queensland, Australia; San Francisco, California; and London, England. The company also has a presence in 26 countries across North America, Asia Pacific, and Europe.

Geographic Context:

• Megaport's global presence allows for remote work with teams across different time zones
• The company's focus on global connectivity creates a diverse and inclusive work environment
• Megaport's offices are located in major tech hubs, offering opportunities for networking and professional development

Work Schedule: The Channel Marketing Manager will work full-time (40 hours per week) with the expectation of supporting partner events and roadshows in the U.S. as required.

ASSUMPTION: Megaport's remote-friendly work environment and global presence create a flexible and dynamic work environment for the Channel Marketing Manager.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition Team
• Behavioral and technical interviews with the Global Marketing Director and other relevant stakeholders
• Final round interview with the CEO or another executive
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and campaign development
• Channel marketing experience and understanding of partner ecosystems
• Project management skills and ability to work effectively with cross-functional teams
• Communication skills and ability to create clear and compelling partner-facing content
• Data-driven mindset and ability to analyze campaign performance
• Cultural fit and alignment with Megaport's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B channel or partner marketing
• Demonstrate your understanding of Megaport's business and the tech industry in your application materials
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign development, and project management skills
• Be ready to discuss your experience working with channel partners and your ability to build strong relationships with stakeholders
• Showcase your data-driven mindset and ability to analyze campaign performance in your interview responses
• Research Megaport's company culture and values, and be prepared to discuss how your personal values align with the company's

ATS Keywords: Channel Marketing, B2B Marketing, Partner Marketing, Campaign Development, Project Management, Marketing Automation, Sales Collaboration, Data Analysis, Tech Industry, Cloud Services, Networking

ASSUMPTION: Megaport's hiring process is designed to assess candidates' marketing strategy, campaign development, and project management skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Marketing automation tools (HubSpot, Pardot, Marketo, etc.)
• Salesforce CRM
• Project management tools (Jira, Asana, Monday.com)
• HTML/CSS (for creating partner-facing content)
• SQL (for data analysis and reporting)
• Business automation tools (Zapier, Replit, Make.com)
• Cloud-based collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Megaport's use of marketing automation tools, Salesforce CRM, and project management tools enables the Channel Marketing Manager to streamline campaign workflows, track performance, and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Megaport places its customers at the center of everything it does
• Collaboration: Megaport values a collaborative approach to work, with teams working together to achieve common goals
• Innovation: Megaport encourages continuous improvement and innovation in its products and services
• Integrity: Megaport conducts business with honesty, transparency, and ethical standards
• Accountability: Megaport takes responsibility for its actions and their outcomes

Work Style:

• Megaport's work style is collaborative, supportive, and fun, with a focus on teamwork and open communication
• The company values a data-driven approach to decision-making and continuous improvement
• Megaport's work environment is flexible, with remote work options and a focus on work-life balance
• The company encourages employees to take initiative and be proactive in their roles

Self-Assessment Questions:

• Do you align with Megaport's customer-centric approach to business?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a data-driven mindset and a track record of using data to inform decision-making?
• Are you proactive and comfortable taking initiative in your role?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Megaport's company culture values collaboration, innovation, and a data-driven approach to decision-making, making it an attractive employer for marketing professionals with a similar work style.

⚠️ Potential Challenges

• The Channel Marketing Manager may face challenges in building and maintaining strong relationships with a large number of channel partners
• The role may require travel readiness to support partner events and roadshows in the U.S. as required
• The Channel Marketing Manager may need to balance multiple projects and deadlines, requiring strong project management skills
• The role may require working with partners across different time zones, necessitating effective communication and collaboration skills
• The Channel Marketing Manager may face competition from other tech companies looking to expand their channel partner programs

ASSUMPTION: The Channel Marketing Manager's success in building strong relationships with channel partners, managing multiple projects effectively, and collaborating with cross-functional teams will be critical to overcoming these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Channel Marketing Manager will focus on driving revenue growth through channel partners rather than direct customer acquisition
• The role requires a deep understanding of B2B marketing, particularly in the tech infrastructure or cloud services sector, and experience working with channel partners
• Compared to other marketing roles, the Channel Marketing Manager may have more exposure to sales and product teams, as well as external stakeholders
• The role may offer more opportunities for international travel and exposure to diverse markets, given Megaport's global presence

ASSUMPTION: The Channel Marketing Manager's unique focus on driving revenue growth through channel partners sets this role apart from other marketing positions in the tech industry.

📝 Sample Projects

• Developing and executing a co-marketing campaign with a major cloud provider to drive adoption of Megaport's Network as a Service solution
• Creating a partner enablement program to train channel partners on Megaport's product suite and position the company as the connectivity partner of choice
• Managing a partner event or roadshow, coordinating logistics, and ensuring a successful and memorable experience for attendees
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
• Collaborating with Sales and Product teams to develop targeted messaging and content for channel partners

ASSUMPTION: The Channel Marketing Manager's projects will focus on driving revenue growth through channel partners, with a strong emphasis on collaboration, innovation, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does Megaport support its channel partners' success, and what resources are available to help them grow their businesses?
• What is the typical timeline for onboarding new channel partners, and how does Megaport ensure a smooth and effective process?
• How does Megaport measure the success of its channel marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for the Channel Marketing Manager to grow within the company, and how does Megaport support the professional development of its employees?
• How does Megaport's global presence impact the Channel Marketing Manager's role, and what opportunities are there for international travel and exposure to diverse markets?

ASSUMPTION: Asking these questions during the interview will help the Channel Marketing Manager better understand Megaport's channel partner ecosystem, marketing strategy, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B channel or partner marketing
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign development, and project management skills
• Be ready to discuss your experience working with channel partners and your ability to build strong relationships with stakeholders
• Showcase your data-driven mindset and ability to analyze campaign performance in your interview responses
• Research Megaport's company culture and values, and be prepared to discuss how your personal values align with the company's
• Follow up with Megaport's Talent Acquisition Team after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.