Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager

🔹 Company: Met-Cap Management LLC

🔹 Location: Cranston, Rhode Island

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive foot traffic and sales in retail stores.
• Collaborating cross-functionally with leadership, creative, product, and sales teams to ensure brand consistency and excellence in execution.
• Managing advertising, public relations, and local outreach efforts to enhance brand visibility and community engagement.
• Analyzing store-level marketing data to optimize campaign performance and identify opportunities for improvement.
• Providing regular updates to the Chief Operating Officer on campaign performance, customer feedback, and recommendations.

ASSUMPTION: This role requires a high level of autonomy and travel, with a strong focus on driving results through strategic marketing initiatives.

📋 Key Responsibilities

✅ Regularly travel to retail locations to identify promotional, marketing, advertising, and incentive opportunities.

✅ Develop tailored, actionable proposals and accurate budgets in partnership with leadership.

✅ Work cross-functionally to create, plan, and coordinate messaging, materials, communications, training, and other related activities.

✅ Mentor and supervise the store-level implementation of all promotional, marketing, advertising, and incentive campaigns.

✅ Secure and manage ad space (print, digital, local media) for store promotions and brand exposure.

✅ Support PR efforts, including community partnerships, regional sponsorships, and in-store events tied to brand values and local engagement.

✅ Ensure the brand's visual identity is upheld across all stores by auditing signage, displays, and in-store messaging during visits.

✅ Serve as the liaison between the Creative, Product, and Sales Team for visual direction and campaign updates.

✅ Partner Operations, Creative, Product, and Sales to align marketing efforts with overall company objectives.

✅ Collect and analyze store-level marketing data to improve future campaign performance and identify underperforming locations for targeted support.

✅ Lead the marketing support for new store openings, remodels, or relocations, including promotion planning, community awareness, and grand opening coordination.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in retail marketing, with a strong background in brick-and-mortar retail.

Required Skills:

• Proven track record of executing campaigns that increase foot traffic and sales.
• Strong knowledge of in-store merchandising, product positioning, and retail customer behavior.
• Exceptional communication, presentation, and relationship building skills.
• Analytical thinker who can translate performance data into actionable strategies.
• Valid Driver’s license and willingness to travel extensively across the New England region.
• Comfortable managing multiple projects in a fast-paced retail setting.

Preferred Skills:

• Experience managing advertising, public relations, and ad space placement (digital, print, and in-store).
• Comfortable working across departments and leading through influence.

ASSUMPTION: Candidates should have a strong understanding of the retail industry and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year. This range is based on industry standards for a Channel Marketing Manager role with 5-10 years of experience in the manufacturing sector and the cost of living in Rhode Island.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products
• Opportunities for professional development and growth

Working Hours: Full-time position with a standard workweek of 40 hours. This role may require occasional overtime, especially during peak retail seasons or when supporting store openings and remodels.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Met-Cap Management, LLC operates in the manufacturing industry, with a focus on retail and distribution.

Company Size: The company has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and advancement.

Founded: 1969. Met-Cap Management, LLC has a rich history and established reputation in the retail and manufacturing sectors.

Company Description:

• Met-Cap Management, LLC is the heartbeat to a variety of owned and operated businesses, including a chain of successful, multi-branded retail stores, bi-coastal B2B and D2C global distribution and fulfillment centers, proprietary brands, and property management.
• The company is committed to making intimacy a force for good in the lives of its customers.
• Met-Cap Management, LLC values an inclusive and diverse work environment, promoting an atmosphere of continuous learning, inclusion, mutual respect, and belonging.

Company Specialties:

• Retail management
• Distribution and fulfillment
• Brand creation and go-to-market strategies
• Property management

Company Website: https://www.met-cap.com/

ASSUMPTION: Working at Met-Cap Management, LLC offers applicants the opportunity to gain experience in a dynamic, multi-faceted organization with a strong commitment to its employees and customers.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Channel Marketing Manager will report directly to the Chief Operating Officer and collaborate closely with various teams, including leadership, creative, product, and sales.

Work Arrangement: This is an on-site position, requiring regular travel to retail locations across the New England region.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Vice President of Marketing.
• Expansion into other areas of the business, such as distribution, fulfillment, or brand management.
• Opportunities to lead and mentor junior marketing team members.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with the potential for significant impact on the company's bottom line.

🌍 Location & Work Environment

Office Type: The primary office is located in Cranston, Rhode Island, with regular travel to retail locations across the New England region.

Office Location(s): 44 Bedson Rd, Cranston, Rhode Island 02910, US

Geographic Context:

• The Cranston office is located in the Providence metropolitan area, offering easy access to major highways and public transportation.
• Rhode Island is known for its historic sites, beautiful beaches, and vibrant cultural scene.
• The New England region is home to a diverse range of retail environments, from urban centers to rural communities.

Work Schedule: The standard workweek is 40 hours, with occasional overtime required during peak retail seasons or when supporting store openings and remodels.

ASSUMPTION: Working in this role will provide exposure to a variety of retail environments and the opportunity to build strong relationships with store-level employees and community partners.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Human Resources department.
• In-person or video interview with the Chief Operating Officer and a member of the marketing team.
• Final interview with the Chief Executive Officer.
• Background check and reference check.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Data analysis and performance optimization.
• Cross-functional collaboration and communication skills.
• Adaptability and problem-solving in a fast-paced retail environment.

Application Tips:

• Tailor your resume and cover letter to highlight your retail marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've executed in the past, focusing on their impact on foot traffic and sales.
• Be ready to discuss your experience with data analysis and performance optimization.
• Demonstrate your ability to work effectively with cross-functional teams and adapt to changing priorities.

ATS Keywords: Retail marketing, campaign execution, in-store merchandising, customer behavior, communication skills, presentation skills, relationship building, advertising management, public relations, analytical thinking, project management, team collaboration, budget management, performance analysis, community engagement, brand consistency

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven approach, and ability to work effectively in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Adobe Creative Suite (Photoshop, Illustrator)
• Customer relationship management (CRM) software
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing infrastructure and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Collaboration
• Innovation
• Accountability

Work Style:

• Results-driven
• Adaptable and flexible
• Strong communicator and team player
• Data-informed decision maker
• Strategic thinker

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic retail environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you have a proven track record of driving results through strategic marketing initiatives?
• Are you an effective communicator and collaborator, able to work successfully with cross-functional teams?

ASSUMPTION: Candidates who are a strong cultural fit for Met-Cap Management, LLC will be results-driven, adaptable, and effective communicators, with a proven track record of success in retail marketing.

⚠️ Potential Challenges

• Managing a high volume of travel and extended periods in retail environments.
• Balancing multiple projects and priorities in a fast-paced, dynamic retail setting.
• Adapting to various physical retail environments and store layouts.
• Occasional lifting and moving of promotional materials, displays, or store fixtures (up to 25 lbs).

ASSUMPTION: These challenges can be mitigated through effective time management, prioritization, and self-care strategies.

📈 Similar Roles Comparison

• Unlike related roles in digital marketing or e-commerce, this position focuses primarily on brick-and-mortar retail environments.
• This role requires a strong understanding of in-store merchandising, product positioning, and retail customer behavior.
• Career progression in this role may involve expanding into other areas of the business, such as distribution, fulfillment, or brand management.

ASSUMPTION: Candidates should have a solid understanding of the unique aspects of retail marketing and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a grand opening marketing campaign for a new retail store, including community outreach, advertising, and in-store promotions.
• Analyzing store-level sales data to identify trends and opportunities for targeted marketing campaigns.
• Collaborating with the creative team to develop visually appealing and on-brand signage, displays, and promotional materials for retail stores.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Channel Marketing Manager may be responsible for, but the specific projects will vary depending on the company's needs and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as operations, product, and sales?
• What are the most significant challenges facing the retail stores, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the Channel Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3388827
• Tailor your resume and cover letter to highlight your retail marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've executed in the past, focusing on their impact on foot traffic and sales.
• Be ready to discuss your experience with data analysis and performance optimization.
• Follow up with the Human Resources department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.