Channel Marketing Manager, Canada, (Ring Offline)

📌 Core Information

🔹 Job Title: Channel Marketing Manager, Canada, (Ring Offline)

🔹 Company: Amazon

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance Ring's offline brand presence in Canada
• Managing campaigns to drive product discovery and customer engagement
• Collaborating with cross-functional teams in a matrix organization
• Working in a dynamic, fast-paced environment with a focus on delivering results

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed in a fast-paced environment. The ideal candidate will have experience working in a matrix organization and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Strategic Marketing Leadership: Help develop and execute comprehensive marketing plans to enhance Ring’s offline brand presence, aligning with global business objectives.

✅ Cross-Functional Collaboration: Partner with sales, product, operations, and PR teams to create cohesive strategies that capitalize on market opportunities and enhance customer experience.

✅ Campaign Management: Plan, coordinate, and execute marketing campaigns, including digital, email, and in-store initiatives, testing and measuring approaches to optimize results and customer response.

✅ Offline Channel Marketing: Plan and execute offline channel marketing strategies including in-store merchandising, point-of-purchase displays, retail promotions, trade shows, dealer events, and print materials to drive brand awareness and sales through brick-and-mortar retail partners and distributors.

✅ Brand and Content Development: Oversee the creation and updating of compelling content for Ring’s products across digital platforms, ensuring alignment with brand standards and local market needs.

✅ Customer Insights: Leverage customer feedback and market trends to define local market segments, refine messaging, and tailor campaigns to resonate with Canadian consumers.

✅ Stakeholder Engagement: Build and maintain relationships with internal teams, external partners (e.g., retailers, media), and senior leadership to support marketing initiatives.

✅ Performance Accountability: Own the performance of marketing initiatives, tracking metrics such as brand awareness, customer engagement, and ROI, while managing budgets effectively.

✅ Brand Representation: Act as a key ambassador for Ring Offline in Canada, representing the brand at industry events, trade shows, and media engagements to strengthen market presence.

ASSUMPTION: The role requires a strong focus on performance metrics and stakeholder engagement to ensure the success of marketing initiatives. The ideal candidate will have experience in brand representation and customer insights.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred but not essential.

Experience: 6+ years of experience in marketing, preferably within consumer electronics, home security, or related consumer goods sectors.

Required Skills:

• Exceptional strategic thinking and analytical skills to identify market opportunities and optimize campaign performance
• Strong creative and storytelling abilities to craft compelling brand narratives and content
• Highly organized, with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously
• Excellent communication and interpersonal skills to build relationships with internal and external stakeholders
• Proficiency in digital marketing tools, content management systems, and performance metrics analysis
• Highly proficient in both spoken and written English and French

Preferred Skills:

• Results-driven with a strong sense of ownership and accountability
• Adaptable and thrives in a dynamic, fast-paced environment
• Passionate about consumer technology and delivering customer-centric marketing solutions
• Creative, with a proactive approach to problem-solving and a bias for action

ASSUMPTION: The ideal candidate will have a proven track record of developing and executing successful marketing campaigns in a fast-paced environment. Familiarity with the Canadian consumer electronics or home security market is highly desirable.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Marketing Manager role in Toronto, Canada)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and company holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM with flexibility for the role's requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Toronto, Canada. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and technology

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Amazon) and 2013 (Ring)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Ring is a home security company that offers video doorbells, security cameras, and smart lighting products
• Amazon acquired Ring in 2018 to expand its smart home offerings

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage
• Digital streaming and entertainment
• Artificial intelligence and machine learning
• Home security and smart home devices

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for career growth and exposure to cutting-edge technology. The company's size and diversity provide a dynamic work environment with numerous learning opportunities.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the Ring Offline Marketing Manager, Canada, and collaborates with cross-functional teams across Amazon and Ring

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression into a leadership role within the marketing department
• Expansion into other regions or product lines within Ring or Amazon
• Development of skills in areas such as team management, strategic planning, or data analysis

ASSUMPTION: This role offers opportunities for career growth and development within a large, dynamic organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Amazon headquarters) and 12900 Worldgate Dr, Herndon, VA 20170, US (Ring headquarters)

Geographic Context:

• Toronto, Ontario, Canada is a multicultural city with a population of approximately 2.9 million people
• The city is known for its diverse neighborhoods, vibrant arts and culture scene, and strong economy
• Toronto has a humid continental climate with warm, humid summers and cold, snowy winters

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM with flexibility for the role's requirements

ASSUMPTION: Working in Toronto offers a dynamic, multicultural work environment with access to a wide range of amenities and recreational opportunities. The city's strong economy and diverse industries provide numerous networking and career development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and a panel of team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and analytical skills
• Creativity and storytelling abilities
• Communication and interpersonal skills
• Problem-solving and decision-making skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the Canadian consumer electronics or home security market in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Amazon and Ring to show your enthusiasm for the role and the companies

ATS Keywords: Marketing strategy, campaign management, cross-functional collaboration, brand development, customer insights, performance metrics, stakeholder engagement, brand representation, consumer electronics, home security

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability. It is essential to follow up with the hiring manager after each interview round to express your continued interest in the position.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and social media management tools. Familiarity with SEO and analytics tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Customer-centric and results-focused

Self-Assessment Questions:

• How do you stay organized and manage multiple projects and deadlines simultaneously?
• Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
• How do you approach building and maintaining relationships with stakeholders, both internal and external?

ASSUMPTION: Amazon values employees who are customer-obsessed, passionate about invention, committed to operational excellence, and focused on long-term thinking. The ideal candidate will be able to thrive in a fast-paced, collaborative work environment and demonstrate a strong commitment to customer-centric marketing solutions.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may be challenging for some candidates
• Working in a fast-paced, dynamic environment may require adaptability and resilience
• Collaborating with cross-functional teams in a matrix organization may present unique communication and coordination challenges
• The role may require occasional travel to industry events, trade shows, and media engagements

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and demonstrate strong adaptability and resilience in the face of change.

📈 Similar Roles Comparison

• This role is unique in its focus on offline channel marketing for a home security product within a large technology company
• Compared to other marketing roles, this position requires a strong focus on offline channel strategies and customer insights specific to the Canadian market
• Career progression in this role may lead to leadership positions within the marketing department or expansion into other product lines or regions within Ring or Amazon

ASSUMPTION: This role offers a unique opportunity to focus on offline channel marketing for a home security product within a large technology company. The ideal candidate will have experience in consumer electronics or home security marketing and a strong understanding of the Canadian market.

📝 Sample Projects

• Developing and executing a retail promotion campaign to drive brand awareness and sales for Ring's video doorbell product in Canadian retail stores
• Creating and implementing a customer referral program to incentivize existing customers to refer their friends and family to Ring's products
• Conducting market research to identify trends and opportunities in the Canadian home security market and developing targeted marketing campaigns to capitalize on these insights

ASSUMPTION: The ideal candidate will have experience developing and executing marketing campaigns for consumer electronics or home security products and a strong understanding of the Canadian market.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Ring Offline marketing department?
• How does the Ring Offline marketing team collaborate with other departments, such as sales, product, and operations, to ensure cohesive strategies and successful campaign execution?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
• How does Amazon support the growth and development of its employees, particularly in marketing roles?
• What are the most significant challenges facing the Ring Offline business in Canada, and how can this role contribute to addressing them?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, particularly in consumer electronics or home security
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Amazon and Ring to show your enthusiasm for the role and the companies
• Follow up with the hiring manager after each interview round to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.