πΉ Job Title: Channel Marketing Manager
πΉ Company: ZEISS Group
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 8, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage multiple stakeholders and drive marketing initiatives across various channels.
β Lead Go-to-Market Initiatives: Drive internal and customer-facing Go-to-Market strategies for existing and new lens products, ensuring alignment with ZEISS Vision Care's strategic objectives.
β Develop Channel Marketing Plans: Lead trade program development, customer engagement trips, and channel activations, utilizing analytics to assess sales trends and profitability.
β Retail Partner Enablement: Provide in-field support to retail teams, refining category growth strategies and creating marketing materials to enhance product visibility. Manage partner marketing budgets, MDF (Market Development Funds), and ROI analysis.
β Conduct Market Analysis: Perform market research on competitors and pricing strategies to inform strategic actions at various levels.
β Foster Innovation: Promote innovative marketing tactics using digital tools to improve partner engagement.
β Collaborate with Cross-Functional Teams: Work with sales, product management, and customer service to ensure unified messaging and support for channel partners. Plan & execute partner events, webinars, training programs, and trade shows.
β Tools Adaption: Drive adoption of partner portal tools and digital assets. Monitor and report on campaign performance, partner engagement, and lead pipeline metrics.
ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on driving results through effective channel management and marketing initiatives.
Education: MBA (Required)
Experience: Overall experience of 9+ years with experience in Sales and/or trade marketing. 7+ years of sales and distribution experience in consumer branding and retail.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the optical industry or related field would be beneficial for understanding the product and market dynamics. Fluency in local languages may also be an advantage for effective communication with partners and customers.
Salary Range: The salary range for this role in Bangalore, India, typically falls between βΉ25,00,000 - βΉ35,00,000 per annum (INR) for candidates with the required experience level. This estimate is based on industry standards and market research.
Benefits:
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM IST), with flexibility for occasional travel and event attendance.
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in Bangalore. Actual compensation may vary based on factors such as candidate experience and negotiation.
Industry: ZEISS Group operates in the fields of optics and optoelectronics, with a focus on industrial quality solutions, research microscopy solutions, medical technology, vision care, and sports & cine optics.
Company Size: ZEISS Group is a large multinational corporation with over 46,000 employees worldwide and annual revenue of around β¬11 billion (2024).
Founded: 1846, in Jena, Germany
Company Description:
Company Specialties:
Company Website: ZEISS Group
ASSUMPTION: ZEISS Group's extensive experience and global presence provide a stable and innovative work environment for employees. The company's focus on optics and technology offers opportunities for growth and learning in a dynamic industry.
Career Level: This role is a mid to senior-level position within the marketing department, reporting directly to the Head of Marketing, Vision Care, Carl Zeiss India.
Reporting Structure: The Channel Marketing Manager will report to the Head of Marketing, Vision Care, Carl Zeiss India, and collaborate with various cross-functional teams, including sales, product management, and customer service.
Work Arrangement: This is an on-site position based in Bangalore, India, with occasional travel required for partner meetings and events.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational corporation. Successful candidates can expect to work on high-impact projects and collaborate with diverse teams.
Office Type: ZEISS India has multiple offices and facilities across the country, with the primary office for this role located in Bangalore, Karnataka, India.
Office Location(s): Bangalore - HO
Geographic Context:
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional travel and event attendance.
ASSUMPTION: Bangalore provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. The city's infrastructure and connectivity make it an attractive location for both work and leisure.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel Marketing, Sales, Trade Marketing, Strategic Planning, Leadership, Stakeholder Management, Data Analysis, Campaign Analytics, CRM Tools, Marketing Automation, Retail Partner Enablement, Market Research, Digital Marketing, Event Planning, Problem Solving, Multitasking
ASSUMPTION: ZEISS Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit. Successful applicants will demonstrate a strong understanding of channel marketing strategies and a proven track record in driving channel growth and partner engagement.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for effective performance in this role. Candidates should be comfortable using these tools and willing to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ZEISS Group values a strong cultural fit and looks for candidates who align with their core values and work style. Successful applicants will demonstrate a strong understanding of the company's culture and be able to contribute positively to the team dynamics.
ASSUMPTION: The role of Channel Marketing Manager presents unique challenges and opportunities for growth. Successful candidates will be able to navigate a complex and dynamic environment, balancing strategic planning with hands-on execution and effective stakeholder management.
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions in the industry can help candidates better prepare for the application and interview process.
ASSUMPTION: Familiarity with these sample projects and the ability to discuss relevant experiences can help candidates demonstrate their qualifications and fit for the role during the interview process.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team dynamics, and the company culture. It also demonstrates a strong interest in and understanding of the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.