Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager

🔹 Company: LG Electronics

🔹 Location: Arkansas, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to increase brand awareness and sales through various channel partners.
• Building and nurturing strong relationships with channel partners, serving as their primary point of contact for marketing initiatives.
• Executing joint marketing plans with channel partners focused on pipeline generation, leveraging digital and paid media tactics.
• Managing paid media campaigns in collaboration with partners and internal digital teams.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Create and execute channel-specific marketing plans that align with the company’s overall objectives and marketing strategy.

✅ Build and maintain strong relationships with channel partners, serving as their primary point of contact for marketing initiatives, and ensuring their success.

✅ Develop and execute joint marketing plans with channel partners focused on pipeline generation, leveraging digital and paid media tactics.

✅ Design, manage, and reconcile MDF budgets (Market Development Funds) or co-op programs that support paid advertising and measurable demand generation activities while maximizing ROI.

✅ Plan, launch, and optimize paid media campaigns in collaboration with partners and internal digital teams.

✅ Track, analyze, and report on the performance of marketing programs and online metrics to identify areas for improvement and optimize future campaigns.

ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on continuous improvement and optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field is typically required.

Experience: 7+ years of experience in channel marketing, partner marketing, or a related role is usually necessary.

Required Skills:

• Proven experience in channel marketing, partner marketing, or a related role.
• Strong understanding of channel marketing principles and partner relationship dynamics.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to develop and execute successful marketing programs.
• Analytical skills to interpret data and make data-driven decisions.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Skills:

• Experience in managing paid media and digital campaigns with quantifiable outcomes.
• Strong analytical skills and the ability to translate data into actionable insights.

ASSUMPTION: Candidates with experience in the consumer electronics industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $115,000 USD per year. This range takes into account factors such as skillset, experience, licensure, certifications, internal equity, and other business needs. Geographic pay differentials may apply.

Benefits:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision, and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance-based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family-oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Working Hours: Full-time, typically 40 hours per week. However, hours may vary based on business needs and workload.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Actual compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: LG Electronics operates in the consumer electronics and home appliance manufacturing industry, with a focus on innovation and improving daily life through technology.

Company Size: LG Electronics is a large, multinational corporation with over 100 subsidiaries globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: LG Electronics was founded in 1958 and has since grown into a global leader in its industry.

Company Description:

• LG Electronics is dedicated to creating innovative solutions for a better life, with a brand promise of 'Life's Good'.
• The company operates in four business domains: Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
• LG Electronics has a strong commitment to ethical standards and transparent operations, reflected in its management philosophy, 'Jeong-do Management'.

Company Specialties:

• Consumer Electronics
• Home Appliances
• Air Conditioning
• Home Entertainment
• Display Technology
• B2B Products

Company Website: LG Electronics Global Website

ASSUMPTION: LG Electronics is a well-established company with a strong global presence and a reputation for innovation and quality in its products.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead and mentor team members and collaborate with cross-functional teams.

Reporting Structure: The Channel Marketing Manager reports directly to the Head of Channel Marketing and works closely with various internal teams, including sales, product, and content marketing.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work or flexible hours based on business needs and team agreement.

Growth Opportunities:

• LG Electronics offers opportunities for career growth within the marketing department and across the organization.
• This role provides exposure to various aspects of marketing, including strategy, execution, and analysis, fostering the development of well-rounded marketing professionals.
• The company’s global presence offers opportunities for international assignments and exposure to diverse markets.

ASSUMPTION: LG Electronics values internal mobility and offers opportunities for employees to grow and develop their careers within the organization.

🌍 Location & Work Environment

Office Type: LG Electronics’ headquarters in Arkansas is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 20 Yeouido-dong, Yeongdeungpo-gu, Seoul, 150-721, KR

Geographic Context:

• Arkansas is located in the central United States, with a humid subtropical climate and a cost of living that is generally lower than the national average.
• The state offers a variety of recreational and cultural activities, with a strong focus on outdoor pursuits and a vibrant arts scene.
• LG Electronics’ headquarters is located in the capital city of Seoul, providing easy access to urban amenities and a diverse range of housing options.

Work Schedule: The work schedule for this role is typically Monday through Friday, with core hours of 9:00 AM to 6:00 PM. However, hours may vary based on business needs and workload.

ASSUMPTION: The work environment at LG Electronics is collaborative and inclusive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application review and resume screening.
• Phone or video screening with the HR department.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final interview with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Relationship-building and communication skills.
• Analytical skills and data-driven decision-making.
• Project management and organizational skills.
• Cultural fit and alignment with LG Electronics’ values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on channel marketing and partner relationship dynamics.
• Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and adaptability in a fast-paced environment.
• Research LG Electronics’ products, market position, and competitors to demonstrate your industry knowledge and enthusiasm for the role.

ATS Keywords: Channel Marketing, Partner Marketing, Digital Marketing, Demand Generation, Paid Media Campaigns, Analytical Skills, Communication Skills, Interpersonal Skills, Presentation Skills, Project Management, Relationship Building, Marketing Strategy, Performance Tracking, Budget Management, Collaboration, Campaign Execution

ASSUMPTION: The interview process at LG Electronics is designed to assess your skills, experience, and cultural fit for the role, with a focus on finding the best candidate for long-term success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Zoho CRM)
• Paid media advertising platforms (e.g., Google Ads, Facebook Ads)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary based on the specific needs of the team and the organization.

👔 Cultural Fit Considerations

Company Values:

• Customer-Value Creation: LG Electronics is committed to creating value for its customers through innovative products and exceptional service.
• People-Oriented Management: The company prioritizes the well-being and development of its employees, fostering a collaborative and inclusive work environment.
• Integrity: LG Electronics upholds the highest ethical standards in all its business practices.

Work Style:

• LG Electronics values a dynamic and fast-paced work environment, with a focus on continuous improvement and innovation.
• The company encourages open communication, collaboration, and cross-functional teamwork.
• LG Electronics fosters a culture of accountability and results-driven performance.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable managing multiple projects simultaneously?
• Are you an effective communicator, with strong interpersonal and presentation skills?
• Do you have a proven track record of developing and executing successful marketing programs, with a focus on channel marketing and partner relationship dynamics?

ASSUMPTION: LG Electronics values candidates who are proactive, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The fast-paced nature of the role may require long hours and tight deadlines, potentially leading to increased stress and workload.
• Building and maintaining strong relationships with channel partners may require extensive travel and frequent communication, which can be demanding and time-consuming.
• The role may involve managing a team, which can present unique challenges and responsibilities.
• The competitive nature of the consumer electronics industry may require continuous innovation and adaptation to maintain market share and relevance.

ASSUMPTION: These challenges can be mitigated through effective time management, prioritization, and open communication with team members and stakeholders.

📈 Similar Roles Comparison

• Compared to other channel marketing roles, this position offers a unique opportunity to work for a global leader in the consumer electronics industry, with a strong focus on innovation and market share.
• LG Electronics’ global presence and diverse product portfolio provide exposure to a wide range of marketing opportunities and challenges.
• This role offers a clear career path for growth and development within the marketing department and across the organization.

ASSUMPTION: This role is well-suited for marketing professionals with experience in channel marketing, partner marketing, or a related field, looking to take the next step in their career and make a significant impact on a global brand.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a major retailer to launch a new product line, resulting in a 20% increase in sales within the first three months.
• Managing a paid media advertising campaign on Google Ads and Facebook Ads, with a 15% increase in click-through rate and a 10% reduction in cost per acquisition.
• Designing and implementing a scalable demand generation framework for channel partners, leading to a 25% increase in lead generation and a 15% increase in conversion rates.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Channel Marketing Manager at LG Electronics.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for LG Electronics?
• What are the most significant challenges facing the channel marketing team currently, and how can this role help address them?
• What opportunities are there for growth and development within the marketing department and across the organization?
• How does LG Electronics support work-life balance for its employees, particularly in fast-paced roles like this one?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization’s priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on channel marketing and partner relationship dynamics.
• Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and adaptability in a fast-paced environment.
• Research LG Electronics’ products, market position, and competitors to demonstrate your industry knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.