📌 Core Information
🔹 Job Title: Director of Retail Media - PPC
🔹 Company: The Bluebird Group
🔹 Location: Bentonville, Arkansas (Hybrid)
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the development of innovative omni-retail marketing strategies
- Overseeing the retail media team's processes and workflows
- Collaborating with clients and internal teams to implement advertising strategies
- Evaluating the impact of advertising strategies on business performance
- Managing and developing a team of media planners and buyers
ASSUMPTION: This role requires a strategic thinker with strong communication skills and a proven track record in team management and financial responsibility.
📋 Key Responsibilities
✅ Work closely with clients to define advertising goals and KPIs
✅ Negotiate retailer-managed media buys, pricing, and scheduling
✅ Drive platform, ad type, and budget strategy recommendations for top clients
✅ Develop and oversee the retail media team's processes
✅ Supervise and mentor a team of media planners and buyers
✅ Use data and analytics to inform strategic decisions and storytelling
✅ Collaborate cross-functionally to implement large-scale process changes
✅ Engage with industry experts, retailers, and stakeholders to gather innovative ideas
✅ Make frequent decisions affecting the work operations of your direct team and clients
ASSUMPTION: This role requires a high level of adaptability, strong analytical skills, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 8+ years in ecommerce, retail, or CPG, with a focus on PPC advertising
Required Skills:
- PPC advertising experience
- Media buying, shopper marketing, and/or media planning experience
- Excellent verbal and written communication skills
- Strong analytical skills
- Proven track record in team management and financial responsibility
- Entrepreneurial spirit and adaptability
- Excellent Microsoft Office Suite skills, specifically in PowerPoint and Excel
Preferred Skills:
- Experience working with retailers such as Target, Best Buy, Amazon, etc.
- Familiarity with retail media platforms and tools
- Industry-specific certifications (e.g., Google Ads, Facebook Blueprint)
ASSUMPTION: Candidates with experience in retail media or agency-side roles may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in the retail/ecommerce sector with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on retail products
- Professional development opportunities
Working Hours: Full-time, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Bluebird Group is a retail service agency specializing in omnichannel retail strategy, retail media, creative services, insights, and technology for brands like Target, Best Buy, Amazon, and more.
Company Size: 51-200 employees
Founded: 2011
Company Description:
- Data-driven approach to retail strategy and execution
- Expertise in retail media, creative services, insights, and technology
- Focus on building and growing brands across multiple retail channels
Company Specialties:
- Retail services
- Creative services
- Retail media
- Insights
- Omnichannel retail
Company Website: http://www.thebluebirdgrp.com
ASSUMPTION: The Bluebird Group values data-driven decision-making and collaboration to deliver innovative retail solutions for its clients.
📊 Role Analysis
Career Level: Director-level role with significant strategic and management responsibilities
Reporting Structure: This role reports directly to the President and oversees a team of media planners and buyers
Work Arrangement: Hybrid work arrangement with on-site presence required for collaboration and client meetings
Growth Opportunities:
- Potential to grow into a leadership role within the retail media team or the broader organization
- Opportunities to work with a diverse range of clients and brands
- Chance to develop and implement innovative strategies that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate with a strong track record in retail media and team management.
🌍 Location & Work Environment
Office Type: Hybrid work environment with an on-site presence required for collaboration and client meetings
Office Location(s): 609 SW 8th Street Suite 725, Bentonville, AR 72712, US
Geographic Context:
- Bentonville is located in Northwest Arkansas and is home to Walmart's headquarters
- The area offers a mix of urban and outdoor recreational opportunities
- Bentonville has a growing food and arts scene, with numerous restaurants, galleries, and museums
Work Schedule: Full-time, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, fostering a flexible and adaptable work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation to showcase strategic thinking and communication skills
- Final interview with the President
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Team management and leadership abilities
- Industry knowledge and retail media expertise
Application Tips:
- Tailor your resume and cover letter to highlight your PPC advertising, media buying, and team management experience
- Include specific examples of your strategic thinking and problem-solving skills in your application materials
- Prepare for behavioral interview questions that focus on your team management and leadership skills
ATS Keywords: PPC, retail media, media buying, shopper marketing, media planning, team management, strategic thinking, data analysis, client management, process development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and team management skills, as well as their industry knowledge and retail media expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Retail media platforms (e.g., Walmart Connect, Target Roundel, Amazon Advertising)
- PPC advertising tools (e.g., Google Ads, Microsoft Advertising)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with retail media platforms and PPC advertising tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Hungry: Passionate about driving growth and success for clients and the company
- Humble: Approachable and open to learning and collaboration
- EQ: Emotionally intelligent and able to build strong relationships
- Excellence: Committed to delivering high-quality work and exceeding client expectations
- Transparency: Open and honest communication with clients and team members
- Relationship: Focused on building strong, long-lasting client and team relationships
- Ownership: Taking responsibility for one's actions and decisions
- Teamwork: Collaborative and supportive of team members and their growth
Work Style:
- Fast-paced and adaptable to changes in the industry and client needs
- Data-driven and analytical in approach to problem-solving and decision-making
- Collaborative and team-oriented, with a focus on supporting the growth and success of team members
Self-Assessment Questions:
- Do I have a proven track record of driving growth and success for clients and teams?
- Am I comfortable working in a fast-paced, adaptable environment?
- Do I have strong communication, analytical, and team management skills?
ASSUMPTION: Candidates who align with The Bluebird Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple clients and priorities simultaneously
- Keeping up with industry trends and changes in the retail landscape
- Balancing on-site and remote work responsibilities in a hybrid work environment
- Developing and implementing innovative strategies that drive business growth
ASSUMPTION: This role presents both strategic and management challenges that require a strong, adaptable leader to succeed.
📈 Similar Roles Comparison
- This role is similar to a Retail Media Manager or Director role within a retail agency or brand
- However, this role places a greater emphasis on strategic thinking, team management, and process development
- Career path comparison: This role could lead to a Vice President or Senior Director role within the retail media team or the broader organization
ASSUMPTION: This role offers unique opportunities for growth and development within the retail media team and the broader organization.
📝 Sample Projects
- Developing and implementing a retail media strategy for a major CPG brand across multiple retailers
- Conducting a comprehensive analysis of a client's retail media performance and recommending data-driven optimizations
- Managing a team of media planners and buyers to execute a large-scale retail media campaign for a major retailer
ASSUMPTION: These sample projects highlight the strategic, analytical, and management responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to retail media and how this role fits into that strategy?
- How does the company support the growth and development of its team members?
- What are the biggest challenges facing the retail media team and how can this role address them?
- How does the company measure the success of its retail media strategies and campaigns?
- What is the company's approach to work-life balance and flexibility in a hybrid work environment?
ASSUMPTION: These questions will help candidates better understand the company's approach to retail media, team development, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC advertising, media buying, and team management experience
- Prepare for behavioral interview questions that focus on your strategic thinking, communication, and team management skills
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
