Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager 🔹 Company: Keeper Security, Inc. 🔹 Location: Chicago, Illinois, United States (Remote OK) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: 2025-06-23 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Supporting integrated marketing plans to drive demand generation and revenue growth across Keeper’s channel partner ecosystem
• Collaborating with the channel sales team to implement co-branded campaigns with resellers, distributors, and strategic alliances
• Managing event logistics, partner portal administration, and campaign performance metrics
• Working cross-functionally with internal teams to tailor messaging and assets for the channel audience

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving partner engagement and revenue growth.

📋 Key Responsibilities

✅ Channel Marketing & Sales Enablement:

• Support the execution of integrated marketing plans to drive demand generation, partner enablement, and revenue growth
• Collaborate with the channel sales team to implement co-branded campaigns with resellers, distributors, and strategic alliances
• Coordinate the creation and distribution of partner marketing assets, including datasheets, email templates, battlecards, and campaign kits

✅ Event Management & Partner Portal Administration:

• Manage logistics for joint events and webinars with partners, including pre-event promotion, registration, and follow-up communications
• Assist with the administration of Keeper’s partner portal and ensure content is up-to-date, accessible, and aligned with go-to-market priorities

✅ Campaign Performance & Reporting:

• Track and report on campaign performance metrics, partner engagement, and ROI to inform future strategy and optimization
• Maintain a calendar of channel marketing activities and ensure timely execution of deliverables

✅ Partner Onboarding & Support:

• Help onboard new partners by supporting enablement initiatives such as welcome kits, training materials, and joint launch announcements
• Ensure alignment with channel sales managers to support quarterly goals and provide tactical marketing support as needed

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to handle multiple campaigns and deadlines simultaneously.

🎯 Required Qualifications

Education:

Bachelor's degree in Marketing, Business, or a related field

Experience:

3-5 years of experience in B2B marketing with at least 1-2 years focused on channel, partner, or field marketing

Required Skills:

• Experience supporting go-to-market strategies through channel ecosystems including resellers, distributors, and technology alliances
• Familiarity with marketing automation platforms, CRM systems, and partner portals (e.g., Salesforce, HubSpot, Impartner)
• Strong project management skills with the ability to handle multiple campaigns, deadlines, and stakeholders simultaneously
• Excellent written and verbal communication skills with attention to detail and a partner-first mindset
• Ability to collaborate cross-functionally with marketing, sales, product, and partner teams
• Ability to work in a fast-moving environment and quickly adapt to changes
• Analytical thinker with experience reporting on campaign performance, partner engagement, and ROI
• Proactive and self-motivated with a strong sense of ownership and execution

Preferred Skills:

• Experience in cybersecurity, SaaS, or technology sectors

ASSUMPTION: Candidates with experience in cybersecurity, SaaS, or technology sectors may have an advantage but are not required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing role in the United States)

Benefits:

• Medical, Dental & Vision (Inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life
• Voluntary Short/Long Term Disability Insurance
• 401k (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc.)
• Above market annual bonuses

Working Hours: Full-time (40 hours/week) with flexible scheduling and the opportunity for a hybrid work arrangement for candidates near the global headquarters in Chicago

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the United States. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Keeper Security operates in the cybersecurity software industry, focusing on password management, secure file storage, and remote access solutions.

Company Size: Keeper Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Keeper Security was founded in 2011 and has since grown to serve millions of users and thousands of organizations globally.

Company Description:

• Keeper Security is a leading provider of zero-trust, zero-knowledge security solutions for individuals and organizations worldwide
• The company offers award-winning password management, secrets management, privileged access, secure remote access, and encrypted messaging solutions
• Keeper Security is committed to creating an inclusive environment for all employees and is an equal opportunity employer

Company Specialties:

• Password Management
• Secure File Storage
• Cybersecurity
• Password Security
• Cybersecurity
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Keeper Security's focus on cybersecurity and commitment to creating an inclusive environment may attract candidates interested in working for a mission-driven, innovative company.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 3-5 years of experience in B2B marketing with a focus on channel or partner marketing.

Reporting Structure: The Channel Marketing Manager will report to the Senior Global Channel Marketing Manager and collaborate with various internal teams, including channel sales, product marketing, digital, creative, and sales.

Work Arrangement: This role is remote-friendly, with an opportunity for a hybrid work arrangement for candidates who live near the global headquarters in Chicago.

Growth Opportunities:

• As Keeper Security continues to grow, there may be opportunities for the Channel Marketing Manager to take on additional responsibilities or move into a leadership role
• Working closely with the channel sales team and other internal stakeholders may provide opportunities to learn and develop new skills
• The diverse range of marketing activities in this role may offer opportunities to explore different aspects of marketing and find a niche that aligns with the candidate's interests

ASSUMPTION: Keeper Security's growth and the diverse nature of this role may present various opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Keeper Security has global headquarters in Chicago, Illinois, with additional offices in Cork, Ireland, and Tokyo, Japan. This role is remote-friendly, with an opportunity for a hybrid work arrangement for candidates near the Chicago headquarters.

Office Location(s): 333 North Green St., Suite 811, Chicago, Illinois 60607, US; King's Terrace, 5A Lower Glanmire Rd., Victorian Quarter, Cork T23 DX49, IE; Prime Terrace KAMIYACHO, 4th Floor, 4-1-13 Toranomon, Minato-ku, Tokyo 105-0001 , JP

Geographic Context:

• Chicago, Illinois, is a major city in the United States, offering a diverse range of cultural, recreational, and professional opportunities
• The city has a humid continental climate, with warm summers and cold, snowy winters
• Chicago is known for its vibrant arts scene, world-class museums, and iconic architecture

Work Schedule: The Channel Marketing Manager will work full-time (40 hours/week) with flexible scheduling and the opportunity for a hybrid work arrangement for candidates near the Chicago headquarters.

ASSUMPTION: The remote-friendly nature of this role and the opportunity for a hybrid work arrangement may appeal to candidates seeking flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior global channel marketing manager and other team members
• Final interview with the VP of marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Communication and collaboration skills
• Understanding of the cybersecurity industry and Keeper Security's products

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Keeper Security's products and the cybersecurity industry in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills

ATS Keywords: Channel Marketing, Partner Marketing, B2B Marketing, Demand Generation, Campaign Management, Event Management, Partner Portal, CRM, Marketing Automation, Sales Enablement, Cybersecurity, SaaS

ASSUMPTION: Keeper Security's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce)
• Partner portal platforms (e.g., Impartner)
• Event management software (e.g., Eventbrite, Hopin)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Proactive
• Detail-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving demand generation and revenue growth through channel marketing efforts?
• Are you comfortable working remotely and collaborating with a global team?
• Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?

ASSUMPTION: Keeper Security values candidates who align with their company values and work style, as well as those who can thrive in a remote, global team environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously may require strong organizational skills and time management
• Working with a global team may present communication and time zone challenges
• Keeping up with industry trends and competitive activity may require continuous learning and adaptation
• Onboarding new partners and supporting their enablement may require strong communication and project management skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Compared to other channel marketing roles, this position may require more event management and partner portal administration responsibilities
• Keeper Security's focus on cybersecurity may provide unique opportunities to work on innovative, mission-driven products
• This role may offer more growth opportunities as Keeper Security continues to expand its channel partner ecosystem

ASSUMPTION: Candidates should consider their preferences for event management, partner portal administration, and growth opportunities when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a quarterly channel marketing campaign to drive partner engagement and revenue growth
• Managing the logistics for a joint webinar with a strategic alliance partner, including pre-event promotion, registration, and follow-up communications
• Onboarding a new reseller partner by creating a welcome kit, training materials, and a joint launch announcement

ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical quarterly goals for this role and how they align with the overall channel marketing strategy?
• How does the channel marketing team collaborate with other internal teams, such as product marketing, digital, and sales?
• What opportunities are there for professional development and growth within the channel marketing team and Keeper Security as a whole?
• How does Keeper Security support work-life balance for its employees, particularly those working remotely?
• Can you provide an example of a successful channel marketing campaign and the key factors that contributed to its success?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and their fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.