Channel Marketing Manager APAC, State Street Global Advisors - AVP

State Street

Full-time

On-site

Sydney, New South Wales, Australia

📌 Core Information

🔹 Job Title: Channel Marketing Manager APAC, State Street Global Advisors - AVP

🔹 Company: State Street Global Advisors

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Develop and execute marketing programs for SPDR Sector ETFs targeting direct retail, intermediary, and institutional clients
Collaborate with internal teams to ensure consistent messaging and effective campaign measurement
Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs
Manage marketing budget and ensure effective ROI against KPIs

ASSUMPTION: This role requires a well-rounded marketing professional with experience in leading multi-channel campaigns and collaborating with various internal teams.

📋 Key Responsibilities

✅ Develop and execute marketing programs for SPDR Sector ETFs targeting direct retail, intermediary, and institutional clients

✅ Collaborate with internal teams to ensure consistent messaging and effective campaign measurement

✅ Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs

✅ Manage marketing budget and ensure effective ROI against KPIs

✅ Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence, and segmented communications

✅ Build and lead marketing efforts for investment themes where SPDR Sector ETFs solve a client need

✅ Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI

ASSUMPTION: This role requires strong project management skills, the ability to multitask and prioritize, and a strategic, creative approach to marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 10 years of relevant marketing experience; previous financial services or product marketing experience preferred

Required Skills:

Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure
Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
Strong verbal and written communication and interpersonal skills
Demonstrated ability to confidently interact with and influence stakeholders
Excellent relationship building skills
Ability to influence and collaborate to drive results
Strategic thinker, creative in approach
Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau, and proficiency in PowerPoint and Excel
Strong project management skills, with the ability to multitask and prioritize

Preferred Skills:

Fluency in Mandarin or Cantonese
Experience working with ETFs or other financial products

ASSUMPTION: This role requires a well-rounded marketing professional with existing insights into the direct retail, intermediary, and institutional market segments.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 AUD per annum (based on industry standards for a marketing manager with 10+ years of experience in the financial services sector)

Benefits:

Medical care
Insurance
Savings plans
Flexible work programs
Development programs
Educational support
Paid volunteer days
Matching gift programs

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 10+ years of experience in the financial services sector. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global, with a significant presence in Australia)

Founded: 1792 (in the US; Australian operations established in 1985)

Company Description:

State Street Global Advisors (SSGA) is the asset management arm of State Street Corporation, a global financial services firm
SSGA provides comprehensive financial services, including investment management, investment research and trading, and investment servicing
With a focus on long-term performance and sustainability, SSGA offers a range of active and index strategies, including SPDR ETFs
SSGA has a strong commitment to responsible investing and helping clients achieve their long-term financial goals

Company Specialties:

Investment management
ETF management
Custodian services
Fund accounting
Relationship management
Research
Trading
Investment servicing

Company Website: State Street Corporation

ASSUMPTION: State Street Global Advisors is a well-established and respected financial services firm with a strong global presence and a commitment to responsible investing.

📊 Role Analysis

Career Level: Experienced professional (10+ years of relevant experience)

Reporting Structure: Reports directly to the APAC Intermediary Marketing Manager

Work Arrangement: On-site, full-time (40 hours per week), with flexibility for remote work

Growth Opportunities:

Potential career progression within the marketing department or broader organization
Opportunities to work on high-impact projects and collaborate with diverse teams
Access to professional development and training programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression and access to professional development resources.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

Sydney is the largest city in Australia, with a population of over 5 million people
The city is known for its vibrant culture, diverse neighborhoods, and beautiful harbor
Sydney has a subtropical climate, with mild winters and warm summers

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work

ASSUMPTION: Sydney offers a high quality of life, with a diverse cultural scene, beautiful natural surroundings, and a thriving business environment.

💼 Interview & Application Insights

Typical Process:

Online application and resume screening
Phone or video screening
On-site or virtual interview with the hiring manager
Final round interview with additional stakeholders
Background check and offer extension

Key Assessment Areas:

Marketing strategy and campaign development
Data analysis and interpretation
Stakeholder management and communication
Project management and prioritization
Cultural fit and alignment with company values

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience and skills
Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
Research State Street Global Advisors and the SPDR ETF suite to demonstrate your understanding of the role and the company
Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing strategy, campaign development, data analysis, stakeholder management, project management, financial services, ETF, SPDR, State Street Global Advisors, APAC

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

🛠 Tools & Technologies

CRM systems (Salesforce, Adobe)
Data analysis tools (Tableau)
Microsoft Office Suite (PowerPoint, Excel)
Marketing automation tools (e.g., Marketo, Pardot)
Social media platforms (LinkedIn, Twitter, Facebook)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on CRM systems, data analysis tools, and Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

Integrity
Commitment to clients
Collaboration
Inclusion
Sustainability

Work Style:

Collaborative and team-oriented
Data-driven and analytical
Innovative and adaptable
Committed to continuous learning and improvement

Self-Assessment Questions:

How do you align with State Street Global Advisors' commitment to responsible investing and sustainability?
Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you approach this challenge, and what was the outcome?
How do you ensure that your marketing efforts are inclusive and accessible to diverse audiences?

ASSUMPTION: State Street Global Advisors values candidates who are aligned with their commitment to responsible investing, sustainability, and inclusion, as well as those who are adaptable, data-driven, and committed to continuous learning.

⚠️ Potential Challenges

Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize
Working with diverse stakeholders, including internal teams, broker dealers, RIAs, and TAMPs, necessitating excellent communication and interpersonal skills
Keeping up-to-date with industry trends and regulatory changes, requiring continuous learning and adaptability
Balancing the need for creativity and innovation with the requirement for data-driven decision-making and measurable results

ASSUMPTION: This role presents several challenges, including managing multiple projects, working with diverse stakeholders, and balancing creativity with data-driven decision-making. However, these challenges also offer opportunities for growth and professional development.

📈 Similar Roles Comparison

This role differs from related positions in its focus on the SPDR Sector ETF suite and the requirement for familiarity with marketing to broker dealers, RIAs, and TAMPs
In the financial services industry, marketing roles often require a strong understanding of financial products, investment strategies, and market trends
Career paths for marketing professionals in the financial services sector may include progression to senior marketing roles, management positions, or specialized product marketing roles

ASSUMPTION: This role is unique in its focus on the SPDR Sector ETF suite and the requirement for familiarity with marketing to broker dealers, RIAs, and TAMPs. However, it shares similarities with other marketing roles in the financial services industry in terms of required skills and career progression opportunities.

📝 Sample Projects

Developing and executing a multi-channel marketing campaign to launch a new SPDR Sector ETF, including advertising, direct marketing, content, social media, virtual events, public relations, paid search, and web experience
Creating targeted marketing materials and presentations for broker dealers, RIAs, and TAMPs to educate them on the benefits of investing in SPDR Sector ETFs
Conducting market research and analysis to identify opportunities for growth and expansion of the SPDR Sector ETF suite

ASSUMPTION: These sample projects illustrate the range of marketing activities required for this role, from campaign development and execution to market research and analysis.

❓ Key Questions to Ask During Interview

Can you describe the marketing strategy for the SPDR Sector ETF suite and how this role contributes to its success?
How does State Street Global Advisors support the professional development and growth of its marketing team members?
What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
How does State Street Global Advisors approach diversity, equity, and inclusion in its marketing efforts and overall business operations?
What are the biggest challenges facing the SPDR Sector ETF suite, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help you understand the role's strategic importance, the company's commitment to professional development, and the key performance indicators that will measure your success.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your familiarity with financial services, ETFs, and marketing to broker dealers, RIAs, and TAMPs
Prepare for behavioral interview questions that focus on your problem-solving skills, ability to work collaboratively, and strategic thinking
Research State Street Global Advisors and the SPDR ETF suite to demonstrate your understanding of the role and the company
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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