Channel Marketing Manager, Asia Pacific

📌 Core Information

🔹 Job Title: Channel Marketing Manager, Asia Pacific

🔹 Company: Thales

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic channel marketing initiatives and go-to-market activities
• Collaborating with cross-functional teams to drive channel engagement, lead generation, and brand awareness
• Managing channel marketing fund and partner relationships
• Enhancing partner enablement and advocacy
• Monitoring key performance indicators (KPIs) to measure success and drive continuous improvement

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive growth and success in the Asia Pacific region.

📋 Key Responsibilities

✅ Lead Strategic Partner Marketing Initiatives: Develop and implement high-impact joint marketing strategies with key partners to enhance pipeline growth, boost brand awareness, and increase partner engagement.

✅ Drive Go-to-Market Alignment: Collaborate seamlessly with channel sales, regional marketing, demand generation, and global channel marketing teams to ensure cohesive and aligned go-to-market campaigns and programs.

✅ Execute Partner Co-Marketing Campaigns: Design and deliver scalable, multi-channel co-marketing campaigns, including demand generation, account-based marketing (ABM), events, and digital initiatives tailored to partner ecosystems.

✅ Manage Channel Marketing Fund: Oversee the COOP Fund, including planning, allocation, execution, and performance tracking, ensuring optimal ROI and compliance with guidelines.

✅ Cultivate Focus Partner Relationships: Serve as a key marketing liaison with focus partners, ensuring regular communication, joint planning sessions, and comprehensive performance reviews.

✅ Enhance Partner Enablement and Advocacy: Leverage, tailor, and localize global tools, content, and enablement programs that empower partners to market and sell more effectively. Champion and promote partner success stories both internally and externally.

✅ Monitor Key Performance Indicators (KPIs): Track and analyze key metrics such as marketing-influenced deal registration, ROI from channel marketing-funded campaigns, and partner activation metrics to measure success and drive continuous improvement.

ASSUMPTION: The role requires a balance of strategic planning, tactical execution, and performance analysis to achieve desired outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or another related field of study.

Experience: 7+ years of experience in systems integrator, B2B software, or cybersecurity company, with proven ability to deliver consistently strong measurable results.

Required Skills:

• Excellent analytical skills
• Strong communication and interpersonal skills
• Ability to influence stakeholders
• Ability to set a plan with clarity and drive it through successfully to fruition
• Demonstrate ability and experience building and maintaining partner relationships
• Proven success at building successful modern marketing strategies
• Good time management and organizational skills
• Ability to work independently and collaboratively
• Knowledge of current digital marketing technologies and techniques
• Proficiency in Salesforce.com
• Proficiency in Microsoft Office365 tools such as PowerPoint, Word, Excel, PowerBI, and Outlook

Preferred Skills:

• 6Sense, Salesforce.com, or Marketo experience
• Strong copy writing and editing skills

ASSUMPTION: The ideal candidate will have a strong background in channel marketing, with a proven track record of driving growth and success in a B2B environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Channel Marketing Manager role in Singapore, the estimated salary range is SGD 120,000 - 180,000 per annum. This range takes into account the candidate's experience level, skills, and the company's size and industry.

Benefits:

• Competitive benefits package
• Opportunities for international business travel

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM). Flexible working arrangements may be available upon discussion.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: Thales operates in the IT Services and IT Consulting industry, focusing on aerospace, defence, security, space, cybersecurity, big data, IoT, connectivity, artificial intelligence, digital, systems, and software.

Company Size: Thales is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Thales was founded in 1893 and has since grown into a global leader in advanced technologies.

Company Description:

• Thales is a global leader in cybersecurity, helping the most trusted organizations protect critical applications, data, identities, and software anywhere, at scale.
• The company's integrated platforms enable customers to achieve better visibility of risks, defend against cyber threats, close compliance gaps, and deliver trusted digital experiences for billions of consumers every day.
• At Thales, employees are committed to fostering a workplace where respect, trust, collaboration, and passion drive everything they do.

Company Specialties:

• Aerospace
• Defence
• Security
• Space
• Cybersecurity & Digital identity
• Big Data
• IoT
• Connectivity
• Artificial Intelligence
• Digital
• Systems
• and Software

Company Website: http://www.thalesgroup.com/

ASSUMPTION: Thales' extensive experience and global presence provide a stable and innovative environment for employees to grow and succeed.

📊 Role Analysis

Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in channel marketing.

Reporting Structure: The Channel Marketing Manager will report directly to the Head of Marketing or a similar role and will work closely with cross-functional teams, including channel sales, regional marketing, demand generation, and global channel marketing.

Work Arrangement: This role requires on-site work at the Singapore office, with opportunities for international business travel.

Growth Opportunities:

• Expanding the role's scope to cover additional regions or product lines
• Advancing to a leadership or management role within the marketing department
• Developing expertise in emerging technologies and trends within the cybersecurity industry

ASSUMPTION: The role offers ample opportunities for professional growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Thales' Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Suntec 2 Temasek Blvd, Singapore

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its business-friendly environment and robust economy.
• The city is home to a diverse range of industries, including finance, technology, and manufacturing.
• Singapore offers a high quality of life, with excellent infrastructure, education, and healthcare systems.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexible working arrangements available upon discussion.

ASSUMPTION: The Singapore office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Thales' values

Application Tips:

• Highlight your relevant experience and achievements in channel marketing, with a focus on driving growth and success in a B2B environment.
• Tailor your resume and cover letter to emphasize your skills and qualifications that match the required and preferred skills listed in the job description.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Channel Marketing, B2B Software, Cybersecurity, Analytical Skills, Communication Skills, Partner Relationships, Marketing Strategies, Time Management, Digital Marketing, Salesforce.com, Microsoft Office365

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, as well as their ability to drive growth and success in the Asia Pacific region.

🛠️ Tools & Technologies

• Salesforce.com
• Microsoft Office365
• 6Sense, Salesforce.com, or Marketo (preferred)

ASSUMPTION: The role requires proficiency in Salesforce.com and Microsoft Office365, with experience in 6Sense, Salesforce.com, or Marketo being highly desirable.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Trust
• Responsibility
• Performance

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Thales' company values, particularly in the context of this role?
• How comfortable are you working in a dynamic, collaborative environment with cross-functional teams?
• How do you approach setting clear plans and driving them to successful completion?

ASSUMPTION: Thales values a strong cultural fit, with an emphasis on collaboration, innovation, and a customer-focused approach.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across different teams and regions
• Balancing strategic planning with tactical execution and performance analysis
• Adapting to a dynamic and evolving market landscape in the Asia Pacific region
• Ensuring optimal ROI from channel marketing-funded campaigns and the COOP Fund

ASSUMPTION: The role presents unique challenges that require strong organizational skills, strategic thinking, and the ability to adapt to change.

📈 Similar Roles Comparison

• This role differs from other channel marketing positions in its focus on the Asia Pacific region and the requirement to work closely with cross-functional teams to drive growth and success.
• Industry-specific context: The cybersecurity industry is dynamic and rapidly evolving, presenting unique challenges and opportunities for channel marketing professionals.
• Career path comparison: This role offers opportunities for professional growth and development within the company and the industry, with potential career paths including leadership or management roles within the marketing department or expanding the role's scope to cover additional regions or product lines.

ASSUMPTION: The role offers a unique blend of strategic planning, tactical execution, and performance analysis, with a focus on driving growth and success in the Asia Pacific region.

📝 Sample Projects

• Developing and executing a joint marketing strategy with a key partner to enhance pipeline growth and brand awareness in the Asia Pacific region
• Designing and delivering a scalable, multi-channel co-marketing campaign tailored to a partner ecosystem, with a focus on demand generation and account-based marketing (ABM)
• Managing the COOP Fund to ensure optimal ROI and compliance with guidelines, while balancing strategic planning with tactical execution and performance analysis

ASSUMPTION: The role presents opportunities for strategic planning, tactical execution, and performance analysis, with a focus on driving growth and success in the Asia Pacific region.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams, such as channel sales, regional marketing, and global channel marketing?
• What are the most significant challenges facing the channel marketing team in the Asia Pacific region, and how can this role address them?
• What opportunities are there for professional growth and development within the company and the industry?
• How does Thales support work-life balance for its employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success in the Asia Pacific region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and qualifications that match the required and preferred skills listed in the job description.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.