📌 Core Information
🔹 Job Title: Channel Marketing Manager, Channel Marketing
🔹 Company: Amazon
🔹 Location: Hawthorne, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies across digital and physical retail spaces
- Managing retail media programs and creating compelling in-store experiences
- Collaborating with retail partners to optimize marketing strategies and ensure brand consistency
- Analyzing performance data and making data-driven decisions to optimize marketing efforts
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to balance multiple priorities and manage projects across various channels.
📋 Key Responsibilities
✅ Develop and execute omni-channel marketing programs that align with business objectives for Ring & Blink across key retail partners
✅ Identify opportunities to innovate and enhance both digital and physical retail presence
✅ Support strategic initiatives that drive brand growth and new households
✅ Build and maintain strong relationships with retail partner marketing teams
✅ Develop compelling merchandising programs that support partner strategies
✅ Create and present marketing proposals and program recommendations to partners
✅ Drive seamless integration between digital retail media and in-store experiences
✅ Execute visual merchandising programs that enhance the customer shopping experience
✅ Implement retail media campaigns across partner platforms, including product launch and promotional activities across channels
✅ Monitor and optimize key performance metrics including CTR, ROAS, and in-store conversion
✅ Provide regular reporting on program performance and ROI
✅ Analyze campaign effectiveness and recommend optimization strategies
✅ Partner with Sales, Creative, and Product teams to align on go-to-market strategies
✅ Work closely with retail analytics teams to measure program effectiveness
✅ Coordinate with agency partners on campaign execution and creative development
✅ Support cross-functional initiatives to drive integrated marketing programs
ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of professional non-internship marketing experience
Required Skills:
- Proven experience building, executing, and scaling cross-functional marketing programs
- Experience in marketing or marketing research
- Experience with marketing strategies in online and mobile channels
- Experience using data and metrics to drive improvements
Preferred Skills:
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience managing budgets
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on channel marketing and retail media. Experience with data analysis and project management is also crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $72,600/year - $155,200/year (based on geographic location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and parental leave
- Employee discounts
- And more
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on Amazon's compensation structure, which varies by geographic location. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994, in Bellevue, Washington, USA
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- The company is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage services (Amazon Web Services)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Echo, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, multinational company with a diverse range of products and services. This role is focused on the company's retail and marketing efforts, specifically for the Ring and Blink brands.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Channel Marketing team lead
Work Arrangement: On-site, full-time position with a standard 40-hour workweek
Growth Opportunities:
- Potential to advance to a senior marketing role or take on additional responsibilities within the Channel Marketing team
- Opportunities to work on high-impact projects and collaborate with various teams across the organization
- Chance to gain experience in retail marketing, channel marketing, and cross-functional team management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office with a modern, collaborative work environment
Office Location(s): Hawthorne, California
Geographic Context:
- The office is located in the South Bay region of Los Angeles, approximately 15 miles south of downtown Los Angeles
- The area is known for its diverse population, mild Mediterranean climate, and proximity to beaches, mountains, and other attractions
- The office is easily accessible by major highways and public transportation
Work Schedule: Standard full-time workweek, with flexible hours and remote work options available for certain roles and teams
ASSUMPTION: The Hawthorne office offers a modern, collaborative work environment with easy access to amenities and public transportation. The location provides opportunities for outdoor activities and a diverse cultural experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Retail marketing and channel management experience
- Data analysis and interpretation skills
- Project management and cross-functional team collaboration
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Be prepared to discuss your experience with retail marketing, channel marketing, and data-driven decision-making
- Research Amazon's leadership principles and be ready to demonstrate how your values align with the company's
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Channel Marketing, Retail Marketing, Digital Marketing, Data Analysis, Campaign Management, Visual Merchandising, Cross-functional Collaboration, Performance Metrics
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with Amazon's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Marketo
- Tableau
- Salesforce
- Retail media platforms (e.g., Walmart Connect, Kroger Precision Marketing)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing software, data analysis tools, and project management platforms. Familiarity with retail media platforms and relevant industry-specific tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugal
- Earn Trust
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on innovation and continuous improvement
- Strong customer focus and commitment to customer experience
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- Can you provide an example of a time when you used data to drive a marketing decision or strategy?
- How do you approach collaboration and communication with cross-functional teams and external partners?
- How do you stay up-to-date with industry trends and best practices in marketing and retail?
ASSUMPTION: Candidates should be prepared to demonstrate their ability to thrive in Amazon's fast-paced, data-driven, and customer-centric work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of internal stakeholders and external partners
- Adapting to changes in the retail landscape and consumer behavior
- Ensuring consistent brand messaging and customer experience across multiple channels
- Meeting and exceeding performance metrics and KPIs
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on channel marketing and retail media, requiring a unique blend of skills and experience
- Compared to other marketing roles, this position may have a more significant impact on customer experience and brand perception at the point of sale
- Career progression in this role may lead to senior marketing positions within the Channel Marketing team or related functions
ASSUMPTION: This role offers a unique opportunity to specialize in channel marketing and retail media, with potential for career growth and advancement within the marketing organization.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign for a new product launch, including digital retail media and in-store promotions
- Analyzing customer data to identify trends and optimize marketing strategies for a specific retail partner
- Managing a team to create and implement a visual merchandising program that enhances the customer shopping experience and drives sales
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, highlighting the importance of data-driven decision-making, project management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Channel Marketing team?
- How does this role collaborate with other marketing teams and functions within the organization?
- What are the most significant challenges facing the Channel Marketing team in the next 12-24 months, and how can this role address them?
- How does Amazon support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare for your interview by researching Amazon's leadership principles and practicing your responses to common marketing interview questions
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
