📌 Core Information
🔹 Job Title: Channel Marketing Manager DACH (w/m/d)
🔹 Company: SprintRay
🔹 Location: Weiterstadt (bei Darmstadt), Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and localizing global marketing campaigns for the DACH market
- Managing cross-channel campaigns and performance metrics
- Building relationships with key partners and collaborating with cross-functional teams
- Working in a fast-paced, innovative environment with a focus on digital dentistry
ASSUMPTION: This role requires a strong understanding of the DACH market and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Develop and localize global marketing campaigns for the DACH market
✅ Manage cross-channel campaigns and performance metrics
✅ Build relationships with key partners and collaborate with cross-functional teams
✅ Coordinate product launches on the EMEA level
✅ Enable and support channel partners through marketing plans and co-marketing initiatives
✅ Identify and coordinate key opinion leaders in the region
✅ Manage lead scoring and qualification over Salesforce
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in marketing or product management, with a focus on channel marketing
Required Skills:
- Proven experience in developing and executing marketing campaigns
- Fluency in German and English, with additional languages a plus
- Strong communication and presentation skills
- Excellent project management and organizational skills
- Experience with CRM systems, particularly Salesforce
- Familiarity with marketing automation tools and digital marketing channels
- Ability to work independently and in a team environment
Preferred Skills:
- Experience in the dental or medical device industry
- Knowledge of the DACH market
- Familiarity with 3D printing or digital dentistry
ASSUMPTION: A strong background in marketing, combined with relevant industry experience, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible working hours
- 30 days of vacation
- Birthday off
- Performance-based compensation
- Training opportunities
- Free snacks and drinks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in the competitive German job market.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on 3D printing for dental applications
Company Size: Medium (501-1,000 employees)
Founded: 2014
Company Description:
- SprintRay is a highly collaborative environment where innovative people have the freedom to satisfy their curiosity by finding creative solutions to hard problems
- The company aims to revolutionize the next 100 years of manufacturing and empower future generations of doctors, designers, and makers all over the world
- SprintRay is a certified GREAT PLACE TO WORK
Company Specialties:
- 3D Printing
- 3D Modeling
- Research and Development
- Technology
- Manufacturing of 3D Printers
- 3D Dentistry
- Digital Dentistry
- Dental 3D Printing
- Great Place to Work
- and We're Hiring
Company Website: sprintray.com
ASSUMPTION: SprintRay's focus on innovation, collaboration, and empowering employees makes it an attractive place to work in the competitive tech industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing EMEA
Work Arrangement: On-site, with occasional travel required for partner meetings and events
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to work on high-impact projects and contribute to the company's overall success
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Modern, open-plan office in a business park
Office Location(s): Weiterstadt (bei Darmstadt), Germany
Geographic Context:
- The office is located in the Rhine-Main region, which is home to a thriving tech industry and offers a high quality of life
- The area is known for its vibrant culture, rich history, and numerous recreational opportunities
- Darmstadt, the nearest major city, is a hub for technology, research, and innovation
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home occasionally
ASSUMPTION: The office location offers a high quality of life, with easy access to cultural attractions, recreational activities, and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing EMEA
Key Assessment Areas:
- Marketing campaign development and execution
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the company and industry to demonstrate your understanding and enthusiasm
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing campaign, channel marketing, CRM, Salesforce, project management, digital marketing, dental 3D printing, DACH market
ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, cultural fit, and long-term potential for growth within the company.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot, Marketo, or similar
- Digital Marketing Channels: Social media, email, SEO, PPC, and content marketing
- Project Management: Asana, Trello, or similar
- Design: Canva, Adobe Creative Suite, or similar
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- High-performing
- Globally diverse
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach finding creative solutions to marketing challenges?
- Can you describe a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: SprintRay values employees who are innovative, collaborative, and adaptable, with a strong customer focus and a high-performing work ethic.
⚠️ Potential Challenges
- The role may require occasional travel to meet with partners and attend events
- The fast-paced nature of the role may present challenges in balancing multiple priorities and deadlines
- The competitive job market in the Rhine-Main region may make it challenging to attract and retain top talent
- The role may require working with a diverse range of stakeholders, including channel partners, cross-functional teams, and global headquarters
ASSUMPTION: These challenges are inherent to working in a fast-growing, innovative company and can be mitigated by strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Channel Marketing Manager or Marketing Manager with a focus on channel marketing and partner relationships
- However, the specific industry focus on dental 3D printing sets this role apart from similar positions in other industries
- Career paths for this role may include advancement to a Senior Marketing Manager or Director of Marketing, with the potential to transition into a general management or leadership role
ASSUMPTION: The unique industry focus and growth potential of this role make it an attractive opportunity for marketing professionals looking to advance their careers in a dynamic and innovative field.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new 3D printer model in the DACH market
- Managing a co-marketing initiative with a strategic channel partner to increase brand awareness and drive sales
- Identifying and coordinating key opinion leaders in the dental industry to participate in a thought leadership event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Channel Marketing Manager DACH may undertake to drive success for the company.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the DACH market and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that the company has executed in the DACH market?
- How does the company measure the success of its marketing campaigns, and how is that data used to inform future initiatives?
- What is the company's approach to working with channel partners, and how does this role contribute to that strategy?
ASSUMPTION: Asking these questions will help you better understand the company's marketing strategy, culture, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sprintray job board
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the company and industry to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
