Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager

🔹 Company: Nextiva

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🏪 Trade Marketing, 🤝 Partner & Channel Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Drive strategic marketing plans to recruit and support new partners.
• Enhance brand preference and promote pipeline generation with strategic partners.
• Execute marketing programs including content marketing and events.
• Engage within the agency model and TSD ecosystem to maximize program performance.

ASSUMPTION: This overview assumes the candidate will be responsible for diverse marketing strategies aimed at fostering partner relationships and brand growth, leveraging the candidate's experience in the channel marketing sector.

📋 Key Responsibilities

✅ Build and manage a diverse set of marketing strategies and programs tailored to strategic partners.

✅ Design, implement, and execute integrated marketing programs to grow new logo pipelines.

✅ Drive content strategies and leverage Nextiva’s content library for channel adoption.

✅ Manage projects that include timelines, vendor management, and reporting.

✅ Oversee MDF spending and program utilization where applicable.

✅ Maintain consistent metrics and tracking around marketing initiatives.

ASSUMPTION: Responsibilities are tailored to a highly dynamic and fast-paced setting where the candidate is expected to use their strategic thinking and marketing expertise to drive channel partner success.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field

Experience: Minimum 5 years in Channel Marketing, preferably within the Agent/TSD Channel

Required Skills:

• Channel Marketing
• Project Management
• Content Marketing

Preferred Skills:

• Cloud Knowledge
• CX Market Knowledge

ASSUMPTION: Preferred skills assume candidate aptitude for gaining additional insights into cloud and CX markets.

💰 Compensation & Benefits

Salary Range: $82,000 - $127,970

Benefits:

• Health plans including medical, dental, vision, and telemedicine
• Life and disability insurance
• 401(k) with company match

Working Hours: Approximately 40 hours per week with potential flexibility

ASSUMPTION: Assumes benefits are comprehensive to support work-life balance and are competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on customer experience platforms

Company Size: 1,001-5,000 employees, offering a collaborative yet robust work environment

Founded: 2008

Company Description:

• AI-powered platform for customer engagements
• 100,000+ businesses rely on Nextiva
• Committed to Amazing Service®

Company Specialties:

• Customer Experience
• Unified Communications
• Analytics & Reporting

Company Website: https://www.nextiva.com

ASSUMPTION: Assumption is that the company environment fosters innovation and growth, encouraging employees to contribute to its customer-centric solutions.

📊 Role Analysis

Career Level: Mid to senior level, requiring strategic oversight and tactical experience

Reporting Structure: Reports to the Head of Channel Marketing or equivalent

Work Arrangement: Primarily remote with some travel expectations

Growth Opportunities:

• Career advancement within the channel marketing team
• Opportunities for professional development and training
• Exposure to innovative marketing strategies

ASSUMPTION: Assumed that growth is readily available due to dynamic industry shifts and a rapidly growing company.

🌍 Location & Work Environment

Office Type: Mainly remote work structure

Office Location(s): United States-based, with potential temporary bases in Scottsdale, Arizona as company headquarters

Geographic Context:

• Remote-first approach, enhancing work flexibility
• Potential for face-to-face interactions at major company hubs
• Position involves domestic travel when necessary

Work Schedule: Flexible with core expected hours, with focus on productivity and meeting objectives

ASSUMPTION: Assumes that a flexible schedule is encouraged to accommodate work-life balance effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial phone screening
• Virtual interview with hiring manager
• Final round with leadership team
• Offer and negotiation phase

Key Assessment Areas:

• Strategic thinking and execution skills
• Channel marketing expertise
• Communication and interpersonal abilities

Application Tips:

• Highlight channel marketing successes and innovations
• Showcase projects involving strategic partner initiatives
• Focus on results-driven accomplishments within marketing roles

ATS Keywords: Channel Marketing, Strategy, Partner Relationships, Marketing Programs, Event Management

ASSUMPTION: Assumes a multi-step process, emphasizing technical and soft skills crucial for success in a channel marketing role.

🛠️ Tools & Technologies

• AI Tools for marketing analysis
• Unified communication platforms
• Data analytics software

ASSUMPTION: Assumes a proficiency in using technological resources to drive marketing strategy and optimize partner communications.

👔 Cultural Fit Considerations

Company Values:

• Forward-thinking and customer-focused
• Commitment to Amazing Service®
• Collaborative and inclusive workplace

Work Style:

• Innovative and proactive in problem solving
• Team-oriented with mutual respect and support
• Adaptable to changing market dynamics

Self-Assessment Questions:

• How do you approach strategic partnership development?
• Can you provide examples of innovative marketing campaigns you've led?
• How do you maintain effective communication with remote teams?

ASSUMPTION: Assumes a fast-paced, supportive cultural environment dedicated to service excellence and teamwork.

⚠️ Potential Challenges

• Complexity of managing multiple marketing initiatives simultaneously
• Ensuring program alignment across diverse stakeholder needs
• Adjusting to fast-paced technological advancements in the communication sector
• Maintaining effective virtual coordination

ASSUMPTION: Assumes challenges include managing complex marketing tasks in a rapidly evolving technological landscape, pointing to a need for strong project management expertise.

📈 Similar Roles Comparison

• Emphasis on strategic partner engagement across marketing roles
• Importance of data-driven decision making in marketing management
• Value of innovation in developing marketing programs for partner success

ASSUMPTION: Assumes similarities with roles in businesses that also prioritize channel management and strategy development.

📝 Sample Projects

• Development of integrated channel marketing communications
• Execution of virtual events to enhance partner engagement
• Strategic initiatives driving brand loyalty and market penetration

ASSUMPTION: Assumes projects align with industry best practices in channel marketing and strategic collaboration.

❓ Key Questions to Ask During Interview

• What does success look like for this role in the first 90 days?
• How does the Channel Marketing team collaborate with other departments?
• What are the biggest challenges currently faced by the team?
• What opportunities exist for professional development and growth?
• How does Nextiva plan to innovate within the channel marketing space?

ASSUMPTION: Assumes questions will reveal role specifics, team dynamics, and growth potential within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant channel marketing experience
• Prepare for a potential screening call
• Gather materials that showcase previous successful projects
• Follow up with HR regarding the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.