Channel Marketing Manager, Energy

📌 Core Information 🔹 Job Title: Channel Marketing Manager, Energy 🔹 Company: ecobee 🔹 Location: Toronto, Ontario, Canada 🔹 Job Type: Full-Time 🔹 Category: Energy, Marketing 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Mid-Level 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies to drive product adoption in the North American energy sector. - Collaborating with cross-functional teams to launch new programs and expand ecobee's presence. - Building and maintaining strong relationships with utility marketplace partners. - Measuring and analyzing program ROI to optimize performance and make data-driven decisions. - Working in a fast-paced, dynamic environment with a focus on continuous learning and growth. ASSUMPTION: This role requires a strategic, analytical, and enthusiastic individual with a strong passion for the North American energy sector and a proven track record in brand, channel, or partner marketing. 📋 Key Responsibilities 🔹 Develop a deep understanding of ecobee's customers, their business structures, market motivations, and decision-making dynamics. 🔹 Work closely with the Energy leadership team to strengthen partnerships, launch new programs, and expand ecobee's presence in the North American energy sector. 🔹 Build and execute strategic marketing initiatives that drive adoption of ecobee's products, aligning with sales objectives and leveraging rebate programs. 🔹 Act as a brand champion internally for ecobee Energy to educate, inform, and gain alignment for marketing initiatives. 🔹 Lead co-marketing programs with utility marketplace partners, leveraging promotional opportunities to accelerate product adoption. 🔹 Own the development and execution of demand-management programs, including advertising, product promotions, and campaign strategies. 🔹 Work closely with the Base Communications and Product Marketing team to build relevant and timely communications for both utility clients and end consumers. 🔹 Conduct research and analysis to strengthen ecobee's offering with utility partners and consumers. 🔹 Lead the Energy team’s B2B marketing strategy and execution across the utility sector through trade shows, content development, energy association participation, and other B2B marketing efforts. 🔹 Objectively evaluate programs for ROI against their individual objectives and capture and share-out learnings to continuously improve performance. 🔹 Manage marketing budgets and track spend to ensure alignment with business objectives and revenue goals. ASSUMPTION: This role requires strong analytical skills, the ability to measure marketing effectiveness, and a proven track record of working cross-functionally with sales, product marketing, and creative teams to align strategies and execute marketing programs. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field (MBA preferred but not required) Experience: - 3+ years of energy industry experience - 3+ years of experience in brand, channel, or partner marketing, with a proven ability to develop and execute successful marketing programs Required Skills: - Strong analytical skills, with the ability to measure marketing effectiveness and apply data-driven insights to optimize performance - Excellent communication and presentation skills, with the ability to craft compelling marketing messages and influence key stakeholders - A track record of working cross-functionally with sales, product marketing, and creative teams to align strategies and execute marketing programs - Proficiency in using marketing analytics tools and platforms - Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite (Google Docs, Sheets, Slides) - Experience with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) Preferred Skills: - Experience with energy-specific marketing platforms and tools - Familiarity with the North American energy sector and utility market dynamics - Knowledge of energy industry regulations and compliance requirements ASSUMPTION: Candidates should have a strong understanding of the energy industry, with a focus on the North American market, and be comfortable working in a fast-paced, dynamic environment. 💰 Compensation & Benefits Salary Range: $85,000 - $120,000 CAD per year (based on experience and industry standards for the role, location, and level) Benefits: - Health, dental, and vision insurance - Professional learning budget - Parental top-up program (75% top-up or five bonus days off) - Competitive salary and bonus structure - Generous vacation and time-off policies - Employee assistance program - Employee referral bonus program - Company-paid life and disability insurance - Retirement savings plan with company match - Fitness and wellness reimbursement - Employee discounts on ecobee products Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options available ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Energy, Smart Home Technology Company Size: Medium (501-1,000 employees) Founded: 2007, in Toronto, Ontario, Canada Company Description: - ecobee is a leading provider of smart home energy management solutions, with a focus on creating comfortable, efficient, and sustainable living environments. - The company is committed to reducing energy consumption and carbon emissions through innovative technology and data-driven insights. - ecobee's mission is to empower customers to take control of their energy usage, helping them save money and protect the planet. Company Specialties: - Smart thermostats and sensors - Home energy management systems - Business energy management solutions - IoT and connected home technologies - Data analytics and energy insights Company Website: ASSUMPTION: ecobee is a well-established company in the smart home and energy management industry, with a strong focus on innovation, sustainability, and customer-centric solutions. 📊 Role Analysis Career Level: Mid-Level, with opportunities for growth and advancement within the marketing department and the broader organization. Reporting Structure: This role reports directly to the Director of Energy Marketing and works closely with cross-functional teams, including sales, product marketing, and creative services. Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work options. Some travel to the ecobee head office in Toronto will be required approximately once per quarter. Growth Opportunities: - Opportunities to lead and manage marketing campaigns and programs - Potential to advance to senior marketing roles within the energy sector or other business units - Exposure to various aspects of the energy industry, allowing for career growth and diversification ASSUMPTION: This role offers a unique opportunity to gain experience in the energy industry and develop marketing skills in a dynamic and growing sector. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location: 207 Queens Quay W, 600, Toronto, Ontario M5J 1A7, Canada Geographic Context: - Toronto is a multicultural city with a diverse range of neighborhoods, offering a vibrant arts, culture, and food scene. - The city is known for its waterfront views, parks, and recreational opportunities, as well as its proximity to the Niagara Falls and other natural attractions. - Toronto has a humid continental climate, with warm summers and cold winters, and is prone to occasional snowstorms. Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available ASSUMPTION: Toronto offers a high quality of life, with a mix of urban and natural environments, and a wide range of cultural and recreational activities. The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Application review by the Talent Acquisition team 2. Phone or video screening with a member of the Talent Acquisition team 3. Virtual interview with a cross-functional group of ecobee employees, including the Hiring Manager 4. Take-home case study and presentation for final-round candidates Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical and data-driven approach to marketing - Ability to work cross-functionally and collaborate with diverse teams - Strong communication and presentation skills - Cultural fit and alignment with ecobee's values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of the energy industry and ecobee's products and services. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities. - Research ecobee's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. ATS Keywords: (Include these keywords in your resume to help pass applicant tracking systems) - Channel Marketing - Energy Industry - Brand Marketing - Partner Marketing - B2B Marketing - Marketing Strategy - Campaign Management - ROI Analysis - Cross-Functional Collaboration - Data-Driven Marketing - Energy Efficiency - Smart Home Technology ASSUMPTION: ecobee's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on strategic thinking, analytical abilities, and strong communication skills. 🛠️ Tools & Technologies - Marketing automation and analytics tools (e.g., Marketo, Pardot, HubSpot) - CRM software (e.g., Salesforce) - Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite (Google Docs, Sheets, Slides) - Energy-specific marketing platforms and tools (as needed) - Project management software (e.g., Asana, Trello, Jira) ASSUMPTION: ecobee uses a variety of marketing and project management tools to streamline workflows, improve collaboration, and enhance overall productivity. 👔 Cultural Fit Considerations Company Values: - Innovation: ecobee encourages creativity, continuous learning, and a passion for pushing boundaries. - Sustainability: ecobee is committed to creating a positive environmental impact and promoting sustainable business practices. - Customer-centricity: ecobee prioritizes understanding and meeting the needs of its customers, with a focus on exceptional customer service and support. - Collaboration: ecobee fosters a culture of teamwork, open communication, and mutual respect. - Accountability: ecobee expects its employees to take ownership of their roles, responsibilities, and personal growth. Work Style: - ecobee values a dynamic, fast-paced work environment with a focus on continuous learning and improvement. - The company encourages employees to take initiative, be proactive, and contribute to its overall success. - ecobee fosters a culture of open communication, with a strong emphasis on collaboration and teamwork. Self-Assessment Questions: 1. How do you align with ecobee's commitment to sustainability and creating a positive environmental impact? 2. Describe your experience working in a fast-paced, dynamic environment, and how you've adapted to change and uncertainty. 3. How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you've led or contributed to? ASSUMPTION: ecobee values employees who are passionate about its mission, committed to continuous learning, and able to thrive in a dynamic and collaborative work environment. ⚠️ Potential Challenges 1. The energy industry can be complex and rapidly changing, requiring candidates to stay up-to-date with market trends, regulations, and technological advancements. 2. ecobee's fast-paced growth and expansion may present challenges in terms of managing multiple projects, priorities, and deadlines. 3. The role may require occasional travel to utility partner locations, conferences, and industry events. 4. The hybrid work arrangement may present challenges in terms of balancing on-site collaboration and remote work responsibilities. ASSUMPTION: ecobee supports its employees in overcoming challenges by providing the resources, training, and mentorship needed to succeed in their roles. 📈 Similar Roles Comparison 1. This role differs from related positions in the energy industry, such as utility marketing manager or energy product marketing manager, in its focus on channel marketing, partner relationships, and demand management. 2. The energy industry is unique in its regulatory environment, market dynamics, and customer base, requiring candidates to have a strong understanding of the sector and its specific challenges and opportunities. 3. Career paths in the energy industry can vary depending on the specific role, company size, and market conditions, with opportunities for growth and advancement in marketing, sales, or other functional areas. ASSUMPTION: ecobee's channel marketing manager role offers a unique opportunity to gain experience in the energy industry and develop marketing skills in a dynamic and growing sector. 📝 Sample Projects 1. Developing and executing a targeted marketing campaign to promote ecobee's energy management solutions to commercial and industrial customers. 2. Collaborating with utility partners to create co-branded marketing materials and promotional offers to drive product adoption and increase market share. 3. Conducting market research and analysis to identify new opportunities for ecobee's products and services in the energy sector. ASSUMPTION: ecobee's channel marketing manager role offers a wide range of projects and initiatives, allowing candidates to gain diverse experience and make a significant impact on the company's growth and success. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the energy industry in the next 5 years, and how does ecobee plan to address them? 2. How does ecobee measure the success of its marketing campaigns and programs, and what key performance indicators (KPIs) does the company track? 3. What opportunities are there for growth and advancement within the marketing department and the broader organization? 4. How does ecobee support work-life balance, and what resources are available to help employees manage their personal and professional responsibilities? 5. What is ecobee's approach to diversity, equity, and inclusion, and how does the company foster a culture of belonging and respect? ASSUMPTION: ecobee values candidates who are curious, engaged, and proactive in their approach to the interview process, and who are eager to learn about the company's mission, values, and culture. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities. 4. Research ecobee's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. 5. Follow up with the Talent Acquisition team after your interview to express your interest in the position and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.