📌 Core Information
🔹 Job Title: Channel Marketing Manager, EU
🔹 Company: ChargePoint
🔹 Location: Reading, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Reading, UK) with flexibility for Germany
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing channel marketing strategies for distribution and reseller partners across Europe
- Collaborating with regional sales and marketing teams to drive lead generation and optimize channel performance
- Managing key partnerships (industry bodies, local organizations, key accounts) across Europe
- Working cross-functionally in a fast-paced, international environment
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute channel marketing programs to support partners in Germany, Austria, France, and the UK
✅ Create marketing tools, sales enablement materials, and training programs to empower channel partners
✅ Collaborate with sales and product marketing to tailor messaging and campaigns for different partner segments
✅ Develop joint marketing campaigns with channel partners to drive awareness and sales pipeline growth
✅ Monitor and optimize channel marketing initiatives based on data-driven insights and KPIs
✅ Plan and support industry events, webinars, and partner-led initiatives
✅ Identify and establish local partnerships that enhance the brand and drive business growth in key markets
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in channel marketing within B2B technology, industrial, or hardware sectors preferred
Required Skills:
- Proven experience in channel partner enablement, marketing campaign execution, and lead generation within a channel ecosystem
- Strong understanding of B2B marketing strategies, sales cycles, and partner relationship management
- Fluency in English and German (French is a plus)
- Ability to work cross-functionally in a fast-paced, international environment
Preferred Skills:
- Experience in e-mobility, automotive, or energy industries
ASSUMPTION: While experience in e-mobility, automotive, or energy industries is a plus, it is not required as the role focuses on channel marketing strategies and partnerships.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on experience and location)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development and growth
Working Hours: Full-time (37.5 hours per week) with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and locations. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Electrical Equipment Manufacturing, focusing on electric vehicle (EV) charging solutions
Company Size: Medium (1,001-5,000 employees)
Founded: 2007, with headquarters in Campbell, CA, USA
Company Description:
- ChargePoint is a leading provider of electric vehicle (EV) charging solutions, powering one of the world’s largest and most open EV charging networks
- The company's mission is to make it easy for businesses, fleet owners, and drivers to adopt electric vehicles by providing a comprehensive set of hardware, software, and mobile solutions
- ChargePoint focuses on driving innovation and sustainability, with a commitment to diversity, inclusion, and equal opportunity
Company Specialties:
- Electric vehicle supply equipment (EVSE)
- Electric car charging
- Electric vehicle charging stations
- Driver services - ChargePoint Network
- ChargePoint OnRamp Program
- ChargePoint APIs
Company Website: www.chargepoint.com
ASSUMPTION: ChargePoint's focus on electric mobility and sustainability makes it an attractive employer for candidates interested in driving innovation and positive environmental impact.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Director, Product Marketing
Work Arrangement: Hybrid, with flexibility for Germany
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers a unique opportunity to gain experience in channel marketing and make a significant impact on the company's growth and success in the European market.
🌍 Location & Work Environment
Office Type: Hybrid (Reading, UK, with flexibility for Germany)
Office Location(s): Reading, United Kingdom, and Munich, Germany
Geographic Context:
- Reading, UK: A historic town with a modern twist, offering a mix of urban and rural living with excellent transport links to London
- Munich, Germany: A major international city, known for its vibrant culture, rich history, and strong economy
Work Schedule: Full-time (37.5 hours per week) with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and flexibility for Germany allow for a better work-life balance and the ability to attract a diverse pool of candidates.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Channel marketing strategy and execution
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant channel marketing experience and achievements
- Demonstrate strong communication skills and the ability to work effectively with cross-functional teams
- Showcase data-driven approach to marketing strategy and execution
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Channel Marketing, Partner Enablement, Lead Generation, Demand Creation, Performance Tracking, Event Management, Trade Show Management, B2B Marketing, Sales Enablement, Cross-Functional Collaboration, Data-Driven Insights, Partnership Development, Fluent in English, Fluent in German, Fluent in French
ASSUMPTION: Tailoring your application to these keywords will increase your visibility in the applicant tracking system and improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Channel partner management tools (e.g., Seismic)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools will be beneficial for success in this role, as they are commonly used in channel marketing and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Driving innovation and sustainability
- Fostering diversity, inclusion, and equal opportunity
- Collaborating effectively and cross-functionally
- Embracing a data-driven approach to decision-making
- Continuously learning and improving
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach developing and executing channel marketing strategies that drive business growth?
- Can you provide an example of a successful cross-functional collaboration project, and what was your role in it?
- How do you stay up-to-date with industry trends and best practices in channel marketing?
ASSUMPTION: Candidates who align with these values and work style preferences will be more likely to succeed and thrive in the company's culture.
⚠️ Potential Challenges
- Managing multiple partner relationships and priorities
- Balancing strategic planning and tactical execution
- Working effectively in a fast-paced, international environment
- Adapting to changing market conditions and customer needs
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Channel Marketing Manager or Partner Marketing Manager position in other organizations
- However, ChargePoint's focus on electric mobility and sustainability sets it apart from other companies in the industry
- Career paths may vary depending on the organization's size, structure, and growth trajectory
ASSUMPTION: While this role shares similarities with other channel marketing positions, its unique context within the electric mobility industry offers distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new EV charging solution in the European market
- Managing a partner-led event series to drive brand awareness and generate leads
- Optimizing channel performance through data-driven insights and KPI tracking
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the company's long-term growth plans for the European market?
- What opportunities are there for professional development and growth within the marketing organization?
- How does the company support work-life balance and employee well-being?
- What are the most rewarding aspects of working at ChargePoint, according to current employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant channel marketing experience and achievements
- Prepare for interviews by researching ChargePoint's mission, values, and industry trends
- Follow up with the hiring manager or HR representative within a week after your interview to express your interest and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package based on industry standards and your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
