📌 Core Information
🔹 Job Title: Channel Marketing Manager
🔹 Company: Linda Werner & Associates
🔹 Location: New York, United States (Remote, New York or Eastern Time zone)
🔹 Job Type: Contract 4 Month Position (likely to extend to 12 months)
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (New York or Eastern Time zone)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing North American retail channel marketing strategy
- Managing channel co-marketing and operational budgets
- Identifying new channel marketing opportunities and driving key decisions
- Collaborating with global leaders and cross-functional teams
- Optimizing marketing programs for maximum impact and efficiency
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute North American retail channel marketing strategy in collaboration with Category and Product Marketing teams
✅ Build programs that optimize awareness, trial, conversion, and retention across various products and services
✅ Manage channel co-marketing and operational budgets, ensuring performance-driven execution and tracking against agreed-upon metrics
✅ Identify new channel marketing opportunities in North America and collaborate with global leaders to assess and drive key decisions
✅ Coordinate and oversee marketing components for Quarterly Business Reviews, including regional share, business context, and performance tracking across partner channels
✅ Deliver key sales and marketing performance metrics, ensuring accurate reporting and actionable insights
✅ Lead content and campaign activities across retailers, ensuring all marketing materials align with brand standards and strategic goals
✅ Execute marketing and merchandising initiatives with North American retail partners, maintaining compliance with budget and KPI requirements
✅ Continuously optimize marketing programs to enhance efficiency, recommending improvements to tools, processes, and innovations
✅ Present marketing strategies and initiatives to retail partners, executives, and business development teams
✅ Manage regional accounts, including full-funnel marketing execution in Canada
✅ Oversee lower-funnel marketing strategies, ensuring alignment with broader growth initiatives
✅ Improve visibility into global marketing investments, managing full-channel budgets for maximum impact
✅ Manage relationships and processes for third-party agency partnerships, ensuring streamlined execution and results-driven outcomes
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Economics, or a related field
Experience: 4+ years of experience in Channel Marketing or similar role, with a proven track record in consumer technology brand marketing
Required Skills:
- Proven success in developing go-to-market strategies, planning, and execution across digital and physical retail channels
- Strong knowledge of key advertising metrics (CPC, CPA, LTV, ROAS) and retail performance metrics (GMROI, inventory turnover)
- Exceptional presentation skills, with the ability to effectively communicate marketing strategies to stakeholders
- Strong attention to detail, with the ability to identify and correct inconsistencies
- Experience managing cross-functional relationships and external vendor partnerships
- Highly effective at conflict resolution, fostering positive team dynamics while addressing stakeholder concerns
- Strong interpersonal skills, approachable, adaptable, and capable of navigating various organizational structures
- Ability to develop and manage project trackers to maintain execution clarity
- Excellent verbal and written communication skills
Preferred Skills:
- Global retail experience outside of North America
- Experience working with innovative, industry-disrupting technologies
- Background in creative/design, with experience in visual storytelling and marketing materials
- Expertise in direct-to-consumer physical retail strategies within a brand-driven environment
- Experience leading projects from concept stage through design, development, and execution
- Demonstrated ability to collaborate across sales, product, brand, channel marketing, and legal teams
- Strong fiscal responsibility, with experience maintaining budgets and optimizing marketing investments
- Ability to create executive and partner presentation decks that effectively communicate marketing strategies
ASSUMPTION: While the preferred qualifications are not required, they would be highly beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager-level role in Marketing with 5-10 years of experience in the New York area)
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Working Hours: 40 hours per week, with extended hours as needed on weekends
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Linda Werner & Associates operates in the technology, consulting, and technical staffing sectors, serving various industries such as software, retail, financial, telecommunications, and others.
Company Size: Linda Werner & Associates has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1997, with over two decades of experience in providing acumen and solutions including content management, learning, knowledge management, and Web solutions.
Company Description:
- Linda Werner & Associates is a technology, consulting, and technical staffing firm that provides solutions ranging from consulting to managed teams and staffing services.
- The company serves various industries and offers delivery models that range from consulting to managed teams and staffing services.
- Linda Werner & Associates focuses on content management, learning, knowledge management, and Web solutions.
Company Specialties:
- Recruiting
- Content Publishing
- Technical Communications
- IT Project Management
- Business Consulting
Company Website: http://www.lwerner.com
ASSUMPTION: Linda Werner & Associates is a well-established company with a diverse range of clients and services, providing a dynamic work environment for its employees.
📊 Role Analysis
Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Channel Marketing Manager reports to the Director of Carrier Channel Marketing for North America and works closely with various teams, including Category and Product Marketing, Business Development, Marketing, and Operations.
Work Arrangement: This is a remote position with a flexible schedule, requiring the candidate to work within the Eastern Time zone and be available for extended hours as needed on weekends.
Growth Opportunities:
- Potential extension of the contract to 12 months, providing long-term growth potential within the company.
- Opportunities to work with global leaders and collaborate on international projects.
- Possibility to expand responsibilities and take on additional challenges as the role evolves.
ASSUMPTION: This role offers growth opportunities through collaboration with global teams, potential contract extensions, and the possibility to expand responsibilities.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's New York office or other locations within the Eastern Time zone)
Office Location(s): New York, United States (with flexibility to work remotely)
Geographic Context:
- The New York area offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities.
- The region is home to a thriving technology industry, providing ample networking and professional development opportunities.
- New York's strategic location on the East Coast makes it an ideal base for working with North American retail partners.
Work Schedule: The work schedule is 8 hours per day, Monday through Friday, with extended hours as needed on weekends to accommodate business needs.
ASSUMPTION: The remote work arrangement and flexible schedule provide a good work-life balance, while the New York area offers a dynamic and engaging environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the director or another senior leader
- Background check and reference check (if required)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Budget management and performance tracking
- Marketing program optimization and innovation
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the role and the company by researching Linda Werner & Associates and the technology industry.
- Prepare examples of your marketing strategies, campaign successes, and budget management experiences to discuss during the interview.
- Be ready to discuss your approach to cross-functional collaboration, conflict resolution, and stakeholder management.
ATS Keywords: Channel Marketing, Retail Marketing, Brand Marketing, Strategic Communication, Cross-Functional Collaboration, Budget Management, Performance Measurement, Marketing Strategy, Retail Marketing, Data Analysis, Project Management, Conflict Resolution, Interpersonal Skills, Presentation Skills, Attention to Detail
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, cross-functional collaboration, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and continuously seeking new and better ways to solve problems
- Customer Focus: Prioritizing customer needs and exceeding expectations
- Excellence: Striving for the highest standards in all aspects of work
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Adaptable and flexible, with the ability to pivot and adjust strategies as needed
- Data-driven and analytical, with a focus on performance measurement and optimization
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and how do you handle change and uncertainty?
- How do you approach cross-functional collaboration and communication, and can you provide an example of a successful cross-functional project you've led or contributed to?
- How do you prioritize and manage multiple projects and deadlines, and what tools do you use to stay organized and on track?
ASSUMPTION: Linda Werner & Associates values a dynamic and collaborative work environment, with a strong emphasis on cross-functional communication, adaptability, and data-driven decision-making.
⚠️ Potential Challenges
- The role requires managing multiple stakeholders and balancing competing priorities, which can be challenging at times.
- The fast-paced nature of the role may necessitate working extended hours on weekends to meet business needs.
- The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
- The role involves managing a significant budget and requires a strong attention to detail to ensure accurate tracking and reporting.
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth, collaboration, and impact within a dynamic and innovative industry.
📈 Similar Roles Comparison
- Compared to other Channel Marketing Manager roles, this position places a stronger emphasis on strategic communication, cross-functional collaboration, and budget management.
- In the technology industry, this role requires a deep understanding of retail marketing, consumer technology brand marketing, and key advertising metrics.
- Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions, such as Director or Vice President of Marketing, within the technology industry.
ASSUMPTION: This role offers unique opportunities for growth and development within the technology industry, with a strong focus on strategic thinking, cross-functional collaboration, and budget management.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product across North American retail channels, resulting in a 20% increase in sales within the first three months.
- Optimizing marketing spend across retail partners, leading to a 15% reduction in cost per acquisition and a 25% increase in return on advertising spend.
- Managing a team of marketing specialists to coordinate and execute a quarterly business review, resulting in a 95% satisfaction rate among retail partners and internal stakeholders.
ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and performance optimization required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how does this role fit within the organization?
- How does the company support work-life balance, and what resources are available to employees?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach professional development and growth opportunities for employees in this role?
- What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming these challenges?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing strategies, campaign successes, and budget management experiences to discuss during the interview.
- Be ready to discuss your approach to cross-functional collaboration, conflict resolution, and stakeholder management.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
